| 1. |
- Aggestam, Karin, et al.
(författare)
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Feminist digital diplomacy and foreign policy change in Sweden
- 2022
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 18:4, s. 314-324
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Tidskriftsartikel (refereegranskat)abstract
- This article analyses how the launch of Sweden’s feminist foreign policy marked a change in Sweden’s digital diplomatic efforts. It draws on three strands of research: digital diplomacy, foreign policy analysis (FPA) and feminist scholarship. Informed by FPA, the article explores the relevance of political leadership, bureaucratic agency and political context as drivers of policy change, and, specifically, Sweden’s feminist digital diplomacy. The article provides an empirical case analysis of Sweden’s foreign policy change and conduct of digital diplomacy during the period 2006–2020. It draws on documents available on the official websites of the Government Offices of Sweden and the Ministry for Foreign Affairs, including sites such as SwedenAbroad and Swedish Foreign Policy Stories. The article concludes that Sweden acted on a window of opportunity in global politics, which advanced a novel feminist digital diplomacy. Sweden’s competitive edge was based on a strong transformative political leadership in foreign policy, state feminism and an early engagement of digital diplomatic management of its state image online.
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| 2. |
- Andéhn, Mikael, et al.
(författare)
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User-generated place brand equity on Twitter: The dynamics of brand associations in social media
- 2014
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 10:2, s. 132-144
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Tidskriftsartikel (refereegranskat)abstract
- Social media provides a unique opportunity for brand analysis. The mere fact that users create content and messages through social media platforms makes the detailed monitoring of temporal variation in brand images possible. This research analyzes data collected from a specific social media platform, Twitter, about the city of Stockholm over a 3-month period to analyze how social media could be conceptualized as a new venue for place brand meaning formation, and to see how user-generated content pertains to the issue of place brand equity. Using semantic and content analyses, assemblages of place brand-related themes are explored. Subsequently, these assemblages of themes are deconstructed at a conceptual level and then subjected to frequency analysis, revealing an underlying typology based on characteristics of the temporal variation of the various types of brand elements. These results are explored on the basis of both how they apply to the understanding of content on social media in general and how they apply to the online presence, or digital footprint, of place brands.
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| 3. |
- Berg, Per Olof, et al.
(författare)
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Food-branding places – A sensory perspective
- 2014
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Ingår i: Place Branding and Public Diplomacy. - : Palgrave Macmillan. - 1751-8059 .- 1751-8040. ; 10:4, s. 289-304
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Tidskriftsartikel (refereegranskat)abstract
- This article takes as its starting point the observation that food, meals and gastronomy are frequently used in the branding of places. The knowledge of how and why this takes place is, however, rather limited, and the aim of this article is thus to identify and describe the role of food, meals and gastronomy in the direct and indirect branding of places. The article contains three main sections, where the first is a clarification of key concepts and the methodology applied. The second part is an account of the ways in which food is used in branding places, based on the observations we have made as part of a multisite field study of large metropolitan cities. The third part of the article is a tentative and illustrated conceptual framework, based on the assumption that places can be seen as sensescapes. Food, meals and gastronomy contribute to the spatial configuration (sensory topography), time-space flow (orchestration) and iconography (sensory mapping) of these place-sensescapes. The conclusion of the article is that the character of a place does not only affect the experience of food and gastronomy in that place, but also that food and gastronomy is – directly and indirectly – affecting the character of the place and its brand-image.
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| 4. |
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| 5. |
- Bolin, Göran
(författare)
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Afterword: The construction of markets for place branding and public diplomacy : A view from the north
- 2016
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 12:2, s. 236-241
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- This afterword is an attempt to draw some general conclusions from the case studies presented in the individual articles and try to situate the analyses from these in a broader context of globalisation and modernity. It is specifically argued that symbolic assets and actions are becoming increasingly important for the modern project, and hence that new types of value forms, e.g. sign value, are coming to be important as the basis for the transformation of nations and regions into commodities. The article ends with discussing some epistemological and ontological implications for future research in this area.
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| 6. |
- Bolin, Göran, 1959-, et al.
(författare)
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Nation branding vs. nation building revisited : Ukrainian information management in the face of the Russian invasion
- 2023
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Ingår i: Place Branding and Public Diplomacy. - : Palgrave Macmillan. - 1751-8040 .- 1751-8059. ; 19, s. 218-222
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Tidskriftsartikel (refereegranskat)abstract
- This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the international field of politics. Simultaneously, it is also clearly directed toward a domestic audience-the citizens of Ukraine. Secondly, this means that there may no longer be any sharp distinction between nation building and nation branding-at least not in times of an ongoing armed conflict.
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| 7. |
- Cassinger, Cecilia, et al.
(författare)
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Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises
- 2016
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 12:3, s. 172-186
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Tidskriftsartikel (refereegranskat)abstract
- Nation branding has been criticised for leading to the homogenisation and depoliticisation of national interest and identity. This study examines the politics of nation branding in relation to its configuration with public diplomacy and the institutional policy context in which they are embedded. Informed by Scandinavian institutionalism and the analytical concept of translation, the study reveals that the way that nation branding relates to public diplomacy within an institutional context sets the frame for its politicisation. Translation enables the understanding of nation branding as a dynamic process of becoming that unfolds in relation to time and place. The research contributes to a more nuanced view on nation branding in presenting its toolbox practices as less determined by a corporate marketing logic. Despite the uniformity that allegedly characterises nation branding practices, the processes by which nation branding initiatives are implemented in Scandinavia are found to differ profoundly.
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| 8. |
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| 9. |
- Falkheimer, Jesper
(författare)
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Place branding in the Øresund region : From a transnational region to a bi-national city-region
- 2016
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 12:2-3, s. 160-171
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Tidskriftsartikel (refereegranskat)abstract
- The Øresund Region that connects Copenhagen metropolitan area in Denmark and Southern Sweden is an interesting example of a European cross-border collaboration. In this article, the contemporary development of the region and the place branding process is described. The aim is to increase understanding of how a complex and bi-national place brand is developed in a process of continuous change due to societal and political contexts. The article is inspired by a theoretical framework for place branding based on ideas from corporate branding (Kavaratzis, 2004) and organizational identity (Kavaratzis & Hatch, 2013), and emphasizes the role of media. The place branding process is defined in three contemporary phases: the public opinion phase, the invoking of a transnational brand phase, and the Europe of City-Regions phase. The analysis leads to two main conclusions: (1) the development of the current place brand at hand mirrors a possible change in geo-spatial focus in: from a transnational approach toward a bi-national city-based approach and (2) the case study suggests that a strategic communication logic, focusing residents rather than the wills of elites, is more relevant to such cases than a marketing logic.
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| 10. |
- Fredholm, Susanne, 1978, et al.
(författare)
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Managing the image of the place and the past: Contemporary views on place branding and heritage management
- 2018
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 14, s. 141-151
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Tidskriftsartikel (refereegranskat)abstract
- © 2017 Macmillan Publishers Ltd. This article is concerned with the practice of local and regional development and planning from a place branding and heritage management perspective. The aim is to highlight similar theoretical underpinnings in place branding and heritage management literature, and through a case study of a historical site - Fröå Mine in Åre, Sweden - to shed light on how these theoretical perspectives are balanced in practice. In theory, image-making and the inclusion of the public are core foundations for both place branding and heritage management, whereas various factors identified through the case study indicate that practice does not recognize these core values. In conclusion, we argue that the two fields of study have quite a lot to learn from each other, particularly perceiving heritage as a sociocultural construct as well as recognizing a particular site from internal market demand and layman perspectives.
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