| 1. |
- Oldeman, Arthur M., et al.
(författare)
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Reduced El Niño variability in the mid-Pliocene according to the PlioMIP2 ensemble
- 2021
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Ingår i: Climate of the Past. - : Copernicus GmbH. - 1814-9324 .- 1814-9332. ; 17:6, s. 2427-2450
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Tidskriftsartikel (refereegranskat)abstract
- The mid-Pliocene warm period (3.264–3.025 Ma) is the most recent geological period during which atmospheric CO2 levels were similar to recent historical values (∼400 ppm). Several proxy reconstructions for the mid-Pliocene show highly reduced zonal sea surface temperature (SST) gradients in the tropical Pacific Ocean, indicating an El Niño-like mean state. However, past modelling studies do not show these highly reduced gradients. Efforts to understand mid-Pliocene climate dynamics have led to the Pliocene Model Intercomparison Project (PlioMIP). Results from the first phase (PlioMIP1) showed clear El Niño variability (albeit significantly reduced) and did not show the greatly reduced time-mean zonal SST gradient suggested by some of the proxies.In this work, we study El Niño–Southern Oscillation (ENSO) variability in the PlioMIP2 ensemble, which consists of additional global coupled climate models and updated boundary conditions compared to PlioMIP1. We quantify ENSO amplitude, period, spatial structure and “flavour”, as well as the tropical Pacific annual mean state in mid-Pliocene and pre-industrial simulations. Results show a reduced ENSO amplitude in the model-ensemble mean (−24 %) with respect to the pre-industrial, with 15 out of 17 individual models showing such a reduction. Furthermore, the spectral power of this variability considerably decreases in the 3–4-year band. The spatial structure of the dominant empirical orthogonal function shows no particular change in the patterns of tropical Pacific variability in the model-ensemble mean, compared to the pre-industrial. Although the time-mean zonal SST gradient in the equatorial Pacific decreases for 14 out of 17 models (0.2 ∘C reduction in the ensemble mean), there does not seem to be a correlation with the decrease in ENSO amplitude. The models showing the most “El Niño-like” mean state changes show a similar ENSO amplitude to that in the pre-industrial reference, while models showing more “La Niña-like” mean state changes generally show a large reduction in ENSO variability. The PlioMIP2 results show a reasonable agreement with both time-mean proxies indicating a reduced zonal SST gradient and reconstructions indicating a reduced, or similar, ENSO variability.
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| 2. |
- Hjelmgren, Daniel
(författare)
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Combining resources and limiting the change boundary : the case of an ERP-system implementation
- 2011
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Ingår i: Innovative Marketing. - 1814-2427. ; 7:2, s. 8-19
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Tidskriftsartikel (refereegranskat)abstract
- This paper deals with combination and development of individual resource units that are embedded into networks of other units. The aim of the paper is to analyze the possibilities for a supplier and a buyer to limit the change boundary when adjusting their resources toward each other, and thus to predict the total outcome of a certain change. The paper is based on a case study on implementation of ERP (enterprise resource planning) systems. The case focuses on a Swedish ERP-supplier’s development of a customer specific solution in interaction with one particular buyer, whose requirements could not be met by existing product features. The buyer is a subcontractor on the second tier in the automotive industry and implemented the ERP system in order to improve the coordination of certain sequentially dependent operations. The case reveals four different ways in which a supplier and a buyer may try to limit the change boundary, each of them associated with certain problems in predicting the total outcome of a specific change.
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| 3. |
- Klaesson, Johan, et al.
(författare)
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In search of services in the market place : A probability of presence approach for retail services in Sweden
- 2012
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Ingår i: Innovative Marketing. - : Business Perspectives. - 1814-2427. ; 8:3, s. 47-60
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines the probability of finding a number retail services in Swedish municipalities with respect to theirmarket potential. In particular, the authors investigate how different degrees of market potential affects the presence ofcertain retail activities in central and non-central municipalities in Sweden. Using a probabilistic approach, the resultssuggest that, for both central and non-central municipalities, the probability of finding certain retail services dependsheavily on the market potential within the municipality. The size of the external market is determined to have a varyingimpact depending both on the size of the market place, and the type of the retail branch investigated.
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| 4. |
- Litovtseva, Veronika, et al.
(författare)
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Marketing research in the context of trust in the public sector : A case of the digital environment
- 2022
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Ingår i: Innovative Marketing. - : LLC CPC Business Perspectives. - 1814-2427 .- 1816-6326. ; 18:4, s. 133-147
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Tidskriftsartikel (refereegranskat)abstract
- Trust in public services is a driving force of socio-economic development. It ensures effective dialogue between citizens and government and becomes especially relevant in the digitalization. The lack of trust in the public sector can make reforms ineffective and the achievement of the goals of the Ministry of Digital Transformation within the framework of the State Strategy for Regional Development of Ukraine until 2027 in question. For this reason, marketing tools in public services should be directed toward achieving greater trust in those services and the government. This paper analyzes the current research on public sector marketing and its role in building trust as a foundation for the country’s digital development. Implementing multi-level bibliometric (Scopus tools), network (VOSviewer), and comparative (Google Trends) analysis, this study traces the development of marketing research on the process of public services delivery transformation from traditional to digital. 922 studies published between 1968 and 2022 were analyzed. The results show that public sector marketing is a multidisciplinary field of scientific research that is actively developing. Cluster analysis demonstrated that its modernization and the relationship between marketing in services and consumer behavior are the smallest and newest spheres of research. Researchers consider relationship marketing the principal mechanism for building trust in the public sector. This study found little research on the impact of marketing tools on consumers’ trust in public services. The comparative analysis confirmed the hypothesis of the need to change marketing tools due to the massive shift from offline to online services. © Veronika Litovtseva, Dariusz Krawczyk, Aleksandra Kuzior, Maryna Brychko, Tetiana Vasylieva, 2022.
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| 5. |
- Pesämaa, Ossi, et al.
(författare)
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Board of directors and its effect on performance : the case of Gnosjö region in Sweden
- 2008
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Ingår i: Innovative Marketing. - 1814-2427. ; 4:4, s. 77-85
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Tidskriftsartikel (refereegranskat)abstract
- In focus of this paper are selected characteristics of enterprise boards and their influences on performance in companies located in Gnosjö, one of Sweden’s best known industrial districts. The aim and contribution of this paper are to propose and test a model that reflects how the relationship between board characteristics, administration and company age can have an effect on company performance. Our results show that number of commitments among board members as well as company age are significant for company performance measured with sales and sales per employee. The support of the model proposed is strong and we believe the results have practical as well as theoretical implications.
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| 6. |
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| 7. |
- Rodrigues, Clarinda, et al.
(författare)
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Sensorial brand strategies for value co-creation
- 2011
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Ingår i: Innovative Marketing. - Sumy : Business Perspectives. - 1814-2427. ; 7:2, s. 40-47
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Tidskriftsartikel (refereegranskat)abstract
- This research investigates the potential benefits of a fair co-branding operation. Two major corporate brands are fictitiously allied with a Fair Trade labeling organization brand. The sample for the first study is composed by 540 interviews, and by 350 for the second study; it is representative of the French population. Besides showing that the paradigm of co-branding is consistent to evaluate brand alliances between corporate and Fair Trade brands, the PLS model implemented in this research first investigates how do classical variables (attitudes, fit, similarity) are antecedents of co-branding relevancy and customers’ evaluation of the alliance. Second, this study introduces a new explicative variable based on the similarity-dissimilarity of the brands on FairTrade related aspects. The results obtained through the test of a PLS (Partial Least Square) model are a first step to better understand co-branding between corporate and labeling brands. This study also provides findings concerning the whole paradigm of cooperation between profit and non-profit organizations. In this type of brand alliance, the corporate brand provides the alliance with its leading position, and the Fair Trade brand provides the ethical attribute.
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| 8. |
- Servais, Per, 1958-, et al.
(författare)
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Buyer-Seller relationships in a period of recession : The role of satisfaction in repeat patronage and the propensity to initiate price negotiation
- 2012
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Ingår i: Innovative Marketing. - : Business Perspectives. - 1814-2427. ; 8:4, s. 18-29
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Tidskriftsartikel (refereegranskat)abstract
- This article examines buyer-supplier relationships in a period of economic recession. More specifically, the articleinvestigates the role of buyer-supplier cooperation, conflict and trust in customer satisfaction by using data collected ina period of recession. Furthermore, the article explores the influence of satisfaction on repeat patronage and customers’propensity to initiate price negotiation. The authors propose and test a model of the buyer-supplier relationship.Quantitative data gathered from 300 Danish firms are used to analyze the hypothesized relationships via structuralequation modeling. A cross-sectional design was used. Future research might use a longitudinal design to exploredevelopments in buyer-supplier relationships. The data regarding the buyer-supplier relationship were collected from asingle informant. The results support several of the stated hypotheses. Buyer-supplier cooperation enhances customersatisfaction, partly by reducing conflict and building trust. Furthermore, satisfied customers are inclined toward repeatpatronage and are less likely to launch price negotiations when facing a financial crisis. For industrial suppliers, thisstudy clearly indicates that cooperation, through its positive relationship with trust and its ability to reduce conflict, hasa positive impact on satisfaction, which in turn increases repeat patronage and reduces the tendency of customerstoward price negotiation. Future studies might include more informants from the customer firm and/or from thesupplier firm to improve the validity of the measures and better assess the reliability of the results.
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