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- Laurell, Christofer, 1987-, et al.
(författare)
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Sport in business studies : a state-of-the art literature review
- 2018
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Ingår i: Sport, Business and Management. - : Emerald Group Publishing Limited. - 2042-678X .- 2042-6798. ; 8:5, s. 529-546
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Forskningsöversikt (refereegranskat)abstract
- PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.
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- Söderman, Sten, 1943-, et al.
(författare)
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Unlocking advertising, activation and sponsorship in an emerging market : The case of Beijing Olympics
- 2015
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Ingår i: Sport, Business and Management. - 2042-678X .- 2042-6798. ; 5:5, s. 472-492
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Tidskriftsartikel (refereegranskat)abstract
- Purpose– The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context. It provides insights into the strategic goals related to sponsorship.Design/methodology/approach– The longitudinal approach taken opens the possibility to explore the dynamics of the strategies of Chinese as well as foreign firms in China. Theories on how sponsorship works cannot assist in explaining outcomes of sponsor-linked marketing, and since the actors involved rarely divulge their genuine intentions or their reciprocal contractual arrangements with the sponsored property, a new methodology has to be developed. A means-objective framework of sponsoring consists of six factors, which were applied to analyze 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering a period of eight years (2001-2008) prior to the Olympic Games in Beijing. Based on a qualitative content analysis and nine means-objectives combinations in sponsorship patterns the authors discovered four dominant advertising strategies.Findings– Lead-time is a key concept when analyzing sponsor advertising strategies. The authors conclude from the longitudinal data that the time gap between signing the contract and the dates of the event influences the strategy of the sponsoring corporations. The authors also observe that the advertising content changes over time and the sponsors craft different “advertising strategies” in different periods. Within this context the authors categorized two different advertising strategies. The sponsors are assumed to conduct a “Short Advertising Strategy” different from the “Long Advertising Strategy.” Both are examples of activation strategies.Originality/value– Advertising strategies and activation seems to be dependent on the lead-time to the Olympic Games and the level of internationalization of the sponsoring firm.
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- Wagner, Ulrik, et al.
(författare)
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Sponsor networks and business relations orchestrated by team sports clubs
- 2017
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Ingår i: Sport, Business and Management. - : Emerald Group Publishing Limited. - 2042-678X .- 2042-6798. ; 7:4, s. 426-443
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Tidskriftsartikel (refereegranskat)abstract
- AbstractPurposeThe purpose of this paper is to investigate firms’ reasons and motives for becoming sponsors and how they benefit from this networking engagement by exploring sponsorship networks associated with two Danish team sport clubs – a Premier League football club and a second-division handball club.Design/methodology/approachTwo online surveys were conducted with firms associated with the networks during the Autumn and Winter of 2013/2014 (n=116). The questionnaire was theoretically anchored in the existing sponsorship literature, business network research, and social capital theory.FindingsThe results show that business logics were the dominating reasons for joining the network. A large proportion of the respondents reported having increased their number of business (32 percent) and social (26 percent) relations with other network members after joining the network. Furthermore, 37 percent of the respondents reported having made business agreements with companies external to the network via network contacts, which supports ideas of bridging social capital. More than half the respondents (59 percent) preferred doing business with network members rather than with non-members.Originality/valueBy investigating a local and regional sport club context, the paper adds to our knowledge about sponsorship networks. It emphasizes the potential importance of team sport clubs for the business landscape, thus maintaining that sport clubs fulfill an important role for local communities beyond being mere entertainment industries.
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- Winell, Erik, 1993, et al.
(författare)
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How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda
- 2023
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Ingår i: Sport, Business and Management. - 2042-678X .- 2042-6798. ; 13:1, s. 118-137
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports. Design/methodology/approach: In doing this, the authors performed a structured review of 42 academic articles published between 1992 and 2020 that all focus on how fans respond and are affected by the commercialization of elite sports. Findings: The structured review shows that the impacts of commercialization on fans relate to four different themes. These are (1) fan identity, (2) fan attitudes, (3) fan emotions and (4) fan behaviours. However, the analysis also shows that research within each category is largely scattered, and more research within each category is needed. Originality/value: The paper highlights the complex and dynamic nature of commercialization. It presents a research agenda for future research and emphasizes a need to integrate the interests of several stakeholders when managing the impacts of elite sport commercialization.
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- Brunzell, Tor, et al.
(författare)
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Board evaluation in the top Nordic football clubs
- 2012
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Ingår i: Sport, Business and Management: An International Journal. - : Emerald. - 2042-678X. ; 2:3, s. 210-224
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to study if and how the evaluation of the boards in the top Nordic male football clubs affects the boards’ composition and work.Design/methodology/approach: The study includes all the clubs in the two top divisions in each of the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden). The study makes use of a questionnaire where 66 (out of 145) chairmen answer 17 questions concerning the board composition and work on a five-point Likert-scale.Findings: The responses were related to whether the board is annually evaluated or not. Descriptive statistics demonstrates that more than half of the clubs have an annual board evaluation. Most common is that the Chairman performs the evaluation himself/herself with help from designated board members; the evaluation being performed through informal discussions. A total of 44 clubs have a nominee committee. Almost all of the clubs transfer the result of the board evaluation to its nominee committee, most commonly verbally. Furthermore, results show that board evaluation has a significant positive effect on the following functions of football boards: review of business plan, strategy, objective and budget; discussion on short-term development; discussion on long-term development; and work efficiency.Originality/value: The results of this study are consistent with a similar study of listed Nordic companies. The main difference between the results of the two studies is that clubs, unlike publicly listed companies, almost always perform the evaluation through internal interviews rarely using external consultants and individual anonymous questionnaires.
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- Dolles, Harald, 1961, et al.
(författare)
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Evaluating And Measuring: Applying a Management Perspective on Sports: - Guest Editorial
- 2012
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Ingår i: Sport Business and Management: An International Journal. - Bingley : Emerald. - 2042-678X. ; 2:3, s. 174-176
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- The overall theme of the EURAM 2011 Annual Conference in Tallinn 2011 was the management of culture in organizations. Organizational culture represents valid corporate past experiences and could be observed as a system that amalgamates values, beliefs, strategies, behaviors, goals and philosophies. Organizational culture may form traditions and norms. It also might influence the creation of routines and procedures, which are useful in order to achieve successful and sustainable development. The ‘Sport as a Business’ track organized by the Special Interest Group (SIG) on ‘Sport as a Business: Internationalization, Professionalization, Commercialization’ at the EURAM conference followed these thoughts and aimed to investigate deeper into the specific organizational culture of institutions in sports, their specific characteristics and their strategies to achieve success. We are grateful to EMERALD for continuing the strong bonds between the SBM Journal and the EURAM ‘Sport as a Business’-SIG by sponsoring an annual best paper award and a best reviewer award. The best paper award in Tallinn was presented to Alexander Kern, Armin Wiedenegger and Michael Schwarzmann (all: Institute for Strategic Management and Management Control, Vienna University of Economics and Business Administration, Vienna, Austria) for their paper entitled "Measuring the Efficiency of English Premier League Football: A Two-Stage Data Envelopment Analysis Approach" (included in this volume). The best reviewer award was presented to Mathieu Winand (Postdoctoral Researcher at the Olympic Chair in Management of Sport Organizations, Université catholique de Louvain, Louvain-la-Neuve, Belgium). The Award Committee was chaired by Patricia Hogan (Northern Michigan University), James Santomier (John F. Welch College of Business, Sacred Heart University) and Benoit Senaux (Coventry University, Business School). We wish to thank the Award Committee and all the reviewers of the track for their excellent work. Out of the 22 accepted submissions to be presented in Tallinn and in addition to the award winning paper, we selected the following four articles for this special issue based on the overall positive reviews and close to the cohesive theme of the special issue on “Applying a management perspective on sports”. These were Neil Moore and Roger Levermore on “English professional football clubs: Can business parameters of small and medium-sized enterprises be applied?”; Tor Brunzell and Sten Söderman on “Board evaluation in the top Nordic football clubs”; Mathieu Winand, Thierry Zintz and Jeroen Scheerder on “A financial management tool for sport federation”; and James Santomier and Robert Gerlach on “Public policy and funding New York´s new sport venues”.
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- Dolles, Harald, 1961, et al.
(författare)
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Managing Sport: Governance and Performance: Best Papers from the “Sport as Business”-Track at the EURAM Annual Meeting in Rome 2010”, special issue Sport Business and Management: An International Journal
- 2011
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Ingår i: Sport, Business and Management. - 2042-678X. ; 1:3, s. 214-218
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Forskningsöversikt (refereegranskat)abstract
- The papers accepted for the “Sport as a Business”-SIG Track at EURAM in Rome (2010) were divided into four major groups: governance, football, individual/teams and branding/sponsorship., Five of the best papers out of those groups, were included in the present SBM volume. The first two articles are on governance: Leigh Robinson and Brian Minikin give a general picture on strategic capacity in one type of sport organization the Olympic organization and Mathieu Winand with three colleagues- Benoît Rihoux, David Qualizza and Thierry Zintz- elaborates on the ten key determinants leading to high performance in sport organizations in one country. After these two governance featured contributions the third article is on football. Benoit Senaux analyses the increasing commercialization in France and the shifts in its institutional logics. Winfried Ruigkrok and his two colleagues, Peder Greve and Martin Engeler shed light on the individual aspect i.e. all 736 players in the World Cup 2006, the project teams and team performance. The fifth article, representing the fourth of our four groups, is on sponsoring and the German Bundesliga. Christoph Breuer and Christopher Rumpf report from an examination of the stimuli on consumers’ memorization of sponsoring brands in a TV context.
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