| 1. |
- Aichigui, Victor, et al.
(author)
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Servitization in SME manufacturing firms : A one-way road
- 2015
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In: Proceedings of QUIS 14. - 9780692461563 ; , s. 965-968
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Conference paper (peer-reviewed)abstract
- The importance for manufacturing firms to add services to their offerings has been asserted over and over again (Neu and Brown 2005). Adding services to product sales require manufacturing firms to develop other types of offerings such as maintenance services, hybrid offerings or integrated solutions. This implies using new and often unknown practices to be able to provide services. Previous research has focused on the benefits of servitization (Gebauer, Gustafsson, and Witell 2011), albeit in larger firms. Hence, similar research on Small and Medium sized Enterprises (SME) has been scarce. Furthermore, servitization as a unidirectional transition process can be questioned as researchers argue that manufacturing firms might offer different types of services simultaneously and might not have the intention to take the next step that a transition process suggests (Kowalkowski et al. 2015). Moreover, previous research shows that the step from offering after-sales services and repair to offering more advanced services, e.g. process-related services, is rather big. For those services different mindsets are required within the organization; more advanced services would require a service oriented mindset, whereas after-sales services only requires the firm to have a product oriented mindset (Löfberg 2014).
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| 2. |
- Guyader, Hugo, 1990-, et al.
(author)
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Transformative Business Models : A case from Collaborative Consumption
- 2015
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In: Proceedings of QUIS 14: <em>Accelerate the Impact of Service Research </em><em> </em>June 18-21, 2015., Shanghai China., 2015. - 9780692461563 ; , s. 1-1
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Conference paper (other academic/artistic)abstract
- The study’s purpose is to describe the growth process of Collaborative Consumption (CC) platforms and to identify the challenges of establishing an innovative matchmaking business model. This paper takes a lens of the customer approach to understand how to develop value propositions to satisfy users of CC platforms and their value co-creation process.In a CC network system, users exchange, redistribute or share existing products. In 2013, revenues from CC increased by 25% (Geron, 2013), with rentals as the greatest share of business models, e.g. car sharing. Therein, consumers seek access rather than ownership (Bardhi & Eckhardt, 2012). Rental services, a way for consumers to co-create value by sharing existing products that are only temporarily needed, embed the sharing paradigm (Lovelock & Gummesson, 2004), as well as the service logic. In this sharing paradigm, service organizations create online marketplaces enabling peer-to-peer exchange of product-service systems (PSS), i.e. sharing the value proposition with other consumers, instead of owning a product. The organic growth of structured sharing platforms to exchange services is the epitome of CC business models.CC dilutes the link between ownership and value in use; today’s defacto standard in consumption-based economies. This “sharing economy” is being revolutionized by ICT development and follows the societal urge to reduce the environmental impact of consumption (Belk, 2010). It disrupts traditional product industries by challenging established business models; not only because consumers follow the economic rationale of saving costs, but also because of its positive socio-environmental impacts (Botsman & Rogers, 2010).To provide and maintain a high quality service, CC platforms must reach a critical mass. This means having a well-balanced PSS with enough satisfied users to support the service delivery. Adoption rate is a fundamental problem, as limited initial service delivery capabilities prevent CC to become mainstream.Our case study of a car sharing platform expanding its service in Scandinavia shows that car sharing can be identified as three sustainable service offerings: car pooling, renting, and leasing. These services are based on business models that transform throughout maturity. Creating the initial demand or sustaining the supply of PSS, require CC platforms to develop transformative business models.
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| 3. |
- Lu, Chaoren, 1986-
(author)
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Different perspectives on public service innovation policy : A critical literature review
- 2015
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In: Proceedings of QUIS 14. - 9780692461563 ; , s. 904-906
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Conference paper (peer-reviewed)abstract
- Purpose – The purpose of this study is to systematically review the service scholars’ different perspectives on the role of innovation policy in influencing innovation in public service.Design/methodology/approach – This study is based on a systematic reviewing approach. We have reviewed total of 117 articles published in the Web of Science and Scopus between 2009 and 2014. These exemplars are then analyzed in terms of their 1) distribution amount the period, methodology applied and focus dimensions within the innovation policy studies agenda, 2) drivers, barriers and potential effects toward innovation policy implementation and 3) emerging theme of innovation policy studies.Findings – study categorizes the literature into a problem oriented, opportunity focused, and contextual pressured perspective. The problem oriented perspective approaches innovation policy as remedy to deal with market failures or even systemic failures, which requires government to recover the suboptimal investment situation in knowledge creation and other innovative activity. The opportunity focused perspective views the policy as effective incentive resource that justify government as supporting role to promote the innovation and technology development in certain area through single or packages instruments, such as financial and/or taxation method. The contextual pressured perspective views the policy making from a broader perspective that the global economic and environmental contextual needs to be considered, therefore policy are a series of interlocking consequences. This research also suggests the government intervention time in terms of different stage of innovation is also critical for the implementation of service innovation.Contribution/value – This paper contributes with a synthesized overview of current agenda in terms of innovation policy studies. It compares different focus and potential impacts of innovation policy in recent literature studies and join to the ongoing discussion around the role of innovation policy within the service innovation development.
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| 4. |
- Lu, Chaoren, 1986-
(author)
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Travel experience creation through self-service mobile device in Chinese context
- 2015
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In: Proceedings of QUIS 14. - : China Europe International Business School (CEIBS). - 9780692461563 ; , s. 939-941
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Conference paper (peer-reviewed)abstract
- The aim of this paper is to understand how customer travel experience is created/co-created by using self-service mobile device within the urban transit service. We adopt interview and focus group discussion as methods with the focus of several urban transit service mobile apps. This study finds that storable experience information provides a fused service experience through self-service devices that enable passengers to achieve imaginary and lived, individual and social experiences simultaneously. Results contribute to an increased understanding of the travel experience creation through networked mobile technologies and address their effects on personal experience creation.
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