| 1. |
- Lövgren, Karin, et al.
(författare)
-
Advertising old(er) men : Swedish old(er) men reflect on "seeing themselves”
- 2022. - 1
-
Ingår i: Ageing and the Media. - Bristol : Policy Press. - 9781447362036 - 9781447362050 - 9781447362067 ; , s. 157-173
-
Bokkapitel (refereegranskat)abstract
- Adverts tell a story and comprise images that old men encounter in their everyday 5 lives, and which provide popular scripts on ageing masculinity. This chapter focuses 6 on old men’s own understandings of advertising and their depictions of old men. 7 Focus group interviews with Swedish old men, aged between 65 and 92, were 8 conducted, with commercial adverts featuring old men used as visual prompts to 9 invite discussions on masculinity and ageing. The advertising shown reflects both 10 negative and overtly ageist images, and images of the so-called successfully ageing 11 old man; adverts appealing to identification and aspiration, adverts inciting laughter 12 and appreciation, and adverts creating a sense of resistance or rejection. Different 13 readings of the shown adverts emerged, which point to the polysemic nature of media 14 texts. The chapter discusses prominent themes from the transcribed and coded focus 15 group interviews, on embodied ageing, ageing in different stages of life, masculinity 16 and societal changes in terms of gender equality and the role and status of old men.
|
|
| 2. |
- Wilińska, Monika, 1982-, et al.
(författare)
-
Present-time witches : Media and the intersecting discourses of age, gender and mental health in Ghana
- 2022
-
Ingår i: Ageing and the Media. - : Policy Press. - 9781447362036 - 9781447362050 ; , s. 46-60
-
Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this chapter, the representation of older women with mental health problems in Ghanaian society is discussed. The focus is on the figure of a witch and the ways it is employed in everyday social and media discourses and the material consequences it produces. Technological advancement has enabled people to access information from different local and international sources. In Ghana, the past two decades have witnessed significant improvements in media access and usage. This presents concerns for the accurate and realistic representation of all sections of the population. At the same time, the Ghanaian population has been very active in creating and using media as yet another means of communication. While younger women appear in the media a lot, the same cannot be said for older women. Further, issues regarding mental health are largely silenced and this concerns people of all genders and ages. There is, however, one exception when mental health, old age and women are openly talked about in social spaces: in most instances, when older women have mental health problems, they are referred to as witches. The image of a witch is a joint creation of various sociocultural practices, religious beliefs, media and social norms.
|
|
| 3. |
|
|
