| 1. |
- Johnson, Ericka, 1973-
(författare)
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Alpha-blockers and a weaker pharmaceutical influence on medical discourse
- 2016
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Ingår i: Glocal Pharma. - New York : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 63-72
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Bokkapitel (refereegranskat)abstract
- This section of this book explores local examples of a pharmaceutical’s ability to influence the treatment of established medical conditions and redefine health problems as issues with a pharmaceutical solution. The previous chapter explored the influence Viagra had on the medical discourse in Sweden. In this chapter, I am again relying on an analysis of the medical discourse in the Swedish-language medical journal Läkartidningen. From it, I have retrieved research articles and debate pages that appear when the journal’s online archive is searched for the Swedish words associated with lower urinary tract symptoms secondary to benign prostate hyperplasia (LUTS/BPH): BPH, prostatahyperplasi and prostatahypertrofi. 1 I have conducted a search for the years between 1990 and 2015, since alpha-blockers started to become a more common treatment method in Europe for LUTS/BPH in the 1990s (EUA 2006, 35) and were registered as a treatment for BPH in Sweden in the early 1990s (Carlsson and Spångberg 1996a, 4549; Hallin 1999, 3520). This time frame mirrors that used for Viagra in the previous chapter.
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| 2. |
- Johnson, Ericka, 1973-
(författare)
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Conclusions : Glocal pharma and the Swedish Viagra man
- 2016
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Ingår i: Glocal Pharma. - New YOurk : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 99-107
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Bokkapitel (refereegranskat)abstract
- In this book we have been looking at how pharmaceuticals are localized in a specific context: in Sweden, with its well-developed, Northern/Western medical system and the welfare policies that provide this medical system at very little point-of-contact cost to the majority of people living there.
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| 3. |
- Johnson, Ericka, 1973-, et al.
(författare)
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Enrolling men, their doctors and partners : individual and collective responses to erectile dyspunction
- 2016. - 1
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Ingår i: Glocal Pharma. - London, New York : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 75-87
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Bokkapitel (refereegranskat)abstract
- This chapter examines how men, their doctors and their partners are enrolled by the Pfizer-sponsored website for potential Swedish Viagra customers. We read this enrolment as an example of how new techno-social identities are created by a drug, in this case, Viagra. The Swedish-language site www.potenslinjen.se2 (in English, ‘potency hotline’) is framed as a source of information for laypeople concerned about erectile dysfunction.3 We have examined how the site’s text and imagery address different audiences in the construction of the Swedish Viagra man. Our analysis builds on existing literature about the promotion of Viagra which addresses the construction of erectile dysfunction (ED) and masculinity in other national contexts, and we therefore make mention of alternative images and readings in other contexts throughout our analysis. Like previous critical studies of Viagra (Fishman and Mamo 2001; Marshall 2006; Tiefer 2006; Vares and Braun 2006), we are examining the construction of an ideal user of Viagra, but we also discuss the way the enrolment of doctors and partners serves to position ED in the man and define its treatment as a solitary act of taking a pill while simultaneously involving the other actors to help the medicine function.
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| 4. |
- Johnson, Ericka, 1973-
(författare)
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Introduction : Glocal pharmaceuticalization
- 2016
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Ingår i: Glocal Pharma. - New York : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 1-11
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Bokkapitel (refereegranskat)
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| 5. |
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| 6. |
- Sjögren, Ebba, et al.
(författare)
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Governing by drugs : Conniving patients, beguiled doctors and disciplining drugs
- 2016
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Ingår i: Glocal Pharma. - London : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 15-28
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Bokkapitel (refereegranskat)abstract
- In April 2001, the Swedish government decided to immediately remove Viagra from the public pharmaceutical reimbursement system (Swedish Book of Statutes 2001, 140). All patients who still wanted their use of these pharmaceuticals to be subsidized were henceforth required to submit individual applications for subsidy to the government itself.This highly publicized and much-debated decision marked a clear break with the established practice whereby prescription drugs that were granted marketing approval were consistently included in the public pharmaceutical benefits scheme. Under this scheme, patients prescribed subsidized drugs paid only a portion of their direct cost. Following the government’s decision, Viagra was still available for purchase in pharmacies by those holding prescriptions, but the patients were now to assume the cost.....
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| 7. |
- Åsberg, Cecilia, 1974-, et al.
(författare)
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Viagra Selfhood : Pharmaceutical advertising and the visual formations of Swedish masculinity
- 2016. - 1
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Ingår i: Glocal Pharma. - New York : Routledge. - 9781472481634 - 9781315585185 - 9781317126799 ; , s. 88-98
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Bokkapitel (refereegranskat)abstract
- In this chapter, we will investigate the visual confguration of what we term a Swedish Viagra imaginary, a cultural phantasy landscape that produces and repro- duces certain subject positions of great interest for feminists and other scholars invested in social change. More precisely, we interrogate a set of key images pre- sented by the Pfzer-sponsored website for potential Swedish Viagra customers with erectile dysfunction in order to explore how this particular Viagra imaginary provides reference points for shared and collective identities. We explore here the visual formation, and the naturalization, of the nationally shaped masculinity of the potential consumers of Viagra at a Swedish-language site, www.potenslinjen.se/, the same site discussed in Chapter 6. This site is produced by the pharmaceutical 2 company Pfzer for the explicit purpose of providing the Swedish public with health information on erectile problems.
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