| 1. |
- Chekalina, Tatiana, 1979-, et al.
(författare)
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Facilitating smartly packaged nature-based tourism products through mobile CRM applications
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - Cheltenham : Edward Elgar Publishing. - 9781789904024 ; , s. 222-236
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Bokkapitel (refereegranskat)abstract
- In the nature-based tourism (NBT) context, mobile applications may contribute to major aspects of the travel process, from anticipation and planning to documentation and sharing of the outdoor experience. For destinations and service providers, mobile technologies serve the purpose of building, maintaining and improving customer relationships between destination suppliers, their customers as well as between customer-peers. Therefore, mobile customer-relationship management (CRM) applications can facilitate and improve the daily operational work in the small-scale NBT domain by optimally combining the key components of the NBT tourism system, i.e. recreation activities, lodging, food, infrastructures, transportation and other services and features of the servicescape, intelligently offered as ‘smart package’. After a brief state of the art review, the chapter presents findings from an explorative assessment of existing mobile apps designed for outdoor experience facilitation. The chapter provides theoretical and applied insights into the capacity of mobile technology for smart packaging of NBT products.
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| 2. |
- Fossgard, Knut, et al.
(författare)
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The nature-based tourism product
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904031 - 9781789904024 ; , s. 208-221
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Bokkapitel (refereegranskat)abstract
- Nature-based tourism products are complex constructs delivered to satisfy increasingly diverse expectations from nature-based tourists. This is typically done by offering a mix of products and services related to the tourists’ participation in various outdoor activities. This chapter provides a discussion about the nature-based tourism product from a supply perspective based on previous product models and data from interviews with tourism providers in Norway. We propose a two-layer model where the core includes primary experiences, which together with the place, the activity and the provider’s dedication form the product foundation. Combined with the value-generating elements in the outer layer, this model provides an approach to better understand the value-adding experiences upon which the nature-based tourism product depends.
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| 3. |
- Fredman, Peter, 1965-, et al.
(författare)
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Introduction
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904024 ; , s. xiii-xxv
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Bokkapitel (refereegranskat)
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| 4. |
- Haukeland, Jan Vidar, et al.
(författare)
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Concluding remarks
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904031 - 9781789904024 ; , s. 281-286
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Bokkapitel (refereegranskat)abstract
- This book contributes to interdisciplinary research-based knowledge about nature-based tourism. The focus is on linkages between place-based resources and value-added experiences, providing a multifaceted “mosaic of knowledge” towards better understanding of the rapidly evolving nature-based tourism sector. The research was undertaken before the COVID-19 pandemic had its devastating effects on tourism in 2020. We argue that small-scale nature-based tourism entrepreneurs in rural regions are better positioned to survive such crisis than operators at typical mass-tourism destinations. Future avenues of research are briefly outlined, including the meaning and benefits ascribed to nature-based tourism, issues of sustainability and resilience, and pathways to new products in this highly dynamic sector.
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| 5. |
- Haukeland, J. V., et al.
(författare)
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Trends in nature-based tourism
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904031 - 9781789904024 ; , s. 16-31
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Bokkapitel (refereegranskat)abstract
- Nature-based tourism is a highly dynamic sector and subject to many trends and changes. Based on a comprehensive literature review, this chapter identifies broad global changes, so-called megatrends, that affect tourism in general and NBT in particular. Data from an online panel survey with experts from five countries who were asked to recognize the most prominent nature-based tourism trends in a 10 years’ perspective, is analyzed in the light of global drivers. The chapter concludes that issues related to sustainability, health and well-being, increased specialization and segmentation are the most noticeable and recurrent trends in nature-based tourism today.
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| 6. |
- Stemmer, Kathrin, et al.
(författare)
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Nature-based tourism package choices : A comparison across birdwatchers, mountain bikers and hikers
- 2021
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Ingår i: Nordic Perspectives on Nature-based Tourism. - : Edward Elgar Publishing. - 9781789904031 - 9781789904024 ; , s. 111-129
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Bokkapitel (refereegranskat)abstract
- Packaged tourism products at the destination level may provide several advantages for both tourists and service providers, but package planning, development and management require more knowledge about the increasingly diversified demand for current and potential nature-based tourism products. This study compares package attribute preferences from discrete choice experiments across three activity segments: birdwatchers in the Arctic North, mountain bikers at a skiing destination developing summer activity products, and hikers at an iconic site in Fjord Norway. Findings indicate package preference heterogeneity across and within the activity segments, and they provide a knowledge base for managers to make decisions on types of tourism products destinations should offer to increase economic and environmental sustainability in rural areas. The demand for packages and eco-certification indicated in this study may reflect an untapped potential in the current supply of NBT products and packages.
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