| 1. |
- Kordestani, Arash, et al.
(author)
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Why a few Social Networking Sites Succeed While Many Fail
- 2015
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In: The Sustainable Global Marketplace. - Cham : Springer. - 9783319108735 - 9783319108728 ; , s. 283-285, s. 283-285
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Conference paper (peer-reviewed)abstract
- The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.
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| 2. |
- Rouis, Sana, et al.
(author)
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Social media and students’ achievement : the role of culture and personality
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 - 0939783363 ; , s. 148-152, s. 148-152
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Conference paper (peer-reviewed)abstract
- This study analyzes the impact of students’ immersion in social networking on their academic performance in Sweden and Tunisia. Results from a sample of 400 students indicate that extraverted and conscious students experience different effects. Exceedingly cognitively absorbed, extraverted Swedish and conscious Tunisian students tend to underperform on their studies.
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| 3. |
- Bal, Anjali S., et al.
(author)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 165-
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Conference paper (other academic/artistic)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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| 4. |
- Blomgren, Henrik, et al.
(author)
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The strategic agenda of corporate Europe : sustainability or not?
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 307-309
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Conference paper (peer-reviewed)abstract
- Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
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| 5. |
- Engström, Anne, et al.
(author)
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Developing an attractive mobile service : A comparison of desired consumption values of three different services
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 454-456
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Conference paper (peer-reviewed)abstract
- This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.
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| 6. |
- Foster, Tim, et al.
(author)
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Brand personality of a city : identity vs. image
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 440-442
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Conference paper (peer-reviewed)abstract
- This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
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| 7. |
- Mills, Adam, et al.
(author)
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Drawing Meaning from Online User Discussions About Brands: A Study of Comments in Response to Luxury Advertisements on YouTube
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 398-
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Conference paper (other academic/artistic)abstract
- The Internet and how consumers make use of it is constantly changing. The Internet has evolved from an information retrieval source to a place of interactivity, and a place for dialogue from one-to-one, one-to-many and many-to-many. Many term the Internet today “Web 2.0.” As one of many social platforms of Web 2.0, the use of video as a means of online communication is gaining increasing popularity among Internet users. Video publishing is no longer accessible solely to trained and skilled videographers; assisted by the development of inexpensive and user-friendly media software, consumers are now creating their own content. The accessibility of video publishing, combined with the network effects of video-driven social media platforms such as YouTube, is changing the advertising landscape. This paper discusses Consumer Generated Advertising (CGA), where consumers create brand messages independent of the brands themselves in order to persuade, inform or remind fellow consumers. Because of the anonymity, visibility and interactivity of online CGA, consumer dialogues and market conversations are difficult to interpret through traditional advertising research methods (surveys, ratings services, etc). However, there may be an opportunity for brand managers to capitalize on Web 2.0 to gain valuable insight into the ways consumers interact with their brands. In this exploratory study, we make use of the content analysis software Leximancer to make sense of and measure consumer feedback around conversations on CGA. We study consumer comments posted on You Tube in response to three video advertisements in order to draw meaningful trends and insights from the large volume of seemingly disorganized consumer discussion.
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| 8. |
- Peighambari, Kaveh, et al.
(author)
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Salesperson's personality and the relationship quality : Differences Between Customers and Friends
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 102-104
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Conference paper (peer-reviewed)abstract
- This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist
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| 9. |
- Perzon, Håkan
(author)
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Trust in preparation of University-Industry (UI)-Collaboration : Outcomes from a course with focus on developing businesslike capabilities
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 9-12
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Conference paper (peer-reviewed)abstract
- This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.
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| 10. |
- Sattari, Setayesh, et al.
(author)
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Requiem for a brand : consumer response to brand elimination
- 2015
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 482-484
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Conference paper (peer-reviewed)abstract
- While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.
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