| 1. |
- Farshid, Mana, et al.
(författare)
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Role of anti-brand websites on brand image
- 2015
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Ingår i: Ideas in Marketing. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319109503 - 9783319109510 ; , s. 51-56
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Konferensbidrag (refereegranskat)abstract
- Since customers are facilitated through the internet and many-to-many communication, they can easily and conveniently share their opinions with others. Anti-brand websites operate as forums for high-level empowered electronic word-of-mouth exchanges. This study has investigated the role of anti-brand websites on brand image. The scripted data of focus group discussions have been analyzed using Leximancer, a textual analysis tool, because it can recognize themes and concepts that show customers’ perspectives and determine the core concepts that are most highlighted or criticized by complainers and activists.
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| 2. |
- Ghazisaeedi, Mehdi, et al.
(författare)
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Compensation disclosure on product review blogs and persuasion with uncertainty.
- 2015
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Ingår i: Ideas in Marketing. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319109503 - 9783319109510 ; , s. 175-178
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Konferensbidrag (refereegranskat)abstract
- Blogs have incredible potential as persuasion tools and their persuasive function is of great importance as they have a great influence over public opinion (Xifra & Huertas, 2008). Individuals are increasingly referring to online product review blogs for gaining advice and receiving recommendations concerning the quality of the product of their choice. As a result, some marketers have made an effort to control or manipulate the online reputation of their products by compensating individuals to review products favorably in various online forums and product review blogs (Jensen, 2011). In return, as of late 2009, the Federal Trade Commission (FTC) has mandated product review bloggers to provide disclosures in their reviews when they receive compensation (payment or free products), or whenever there may be hidden interests or unspoken biases related to recommendations (FTC, 2009).
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| 3. |
- Kordestani, Arash, et al.
(författare)
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Environmentally and Socially Responsible Buyer Supplier Relationship Management
- 2015
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Ingår i: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. - Cham : Springer Nature. ; , s. 445-446, s. 445-446
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Bokkapitel (refereegranskat)abstract
- Stakeholders expect corporations to improve their sustainability performance through observing environmental and social demands, and corporations respond to these requirements through applying corporate social responsibility (CSR). CSR can be achieved by designing a sustainable supply chain in cooperation with companies along the supply chain. The stakeholder pressure on corporations to become sustainable transfers across the supply chain to suppliers. Buying firms manage the relationship with suppliers through supply management. Then, supplying managers’ attention to customer’s sustainability demands and reflecting such demands in their supply can improve the sustainability performance of the suppliers. This improvement in performance of suppliers emanates in supplied products and services and it gives buying firm a comparative advantage against competitors. Accordingly, sustainable supply management and buyer-supplier cooperation on achieving sustainability can address the sustainability concerns of the current business world. However, very few existing studies have considered the impact of sustainable supply management on improving sustainability performance of the buying firm. The current study goes beyond improving the sustainability performance of the buying firm. Specifically, the present research illustrates how sustainable supply management and buyer-suppliers cooperation can boost sustainability performance of the suppliers.
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| 4. |
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| 5. |
- Sattari, Setayesh, et al.
(författare)
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Preferences of young news consumers : a conjoint analysis
- 2015
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Ingår i: Ideas in Marketing. - Cham : Springer. - 9783319109503 - 9783319109510 ; , s. 595-598
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Konferensbidrag (refereegranskat)abstract
- As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world.
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| 6. |
- Sohrabpour, Vahid, et al.
(författare)
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Design and Development of Packaging in Supply Chain Management : A Case Study
- 2015
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Ingår i: Developments in Marketing Science : Proceedings of the Academy of Marketing Science - Proceedings of the Academy of Marketing Science. - Cham : Springer International Publishing. - 2363-6173 .- 2363-6165. - 9783319364711 - 9783319109510 - 9783319109503 ; , s. 342-345
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Bokkapitel (refereegranskat)abstract
- Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).
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| 7. |
- Wallström, Åsa, et al.
(författare)
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From Crisis to Control - All About Communication?
- 2015
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Ingår i: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. - Cham : Springer Nature. ; , s. 253-255, s. 253-255
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Bokkapitel (refereegranskat)abstract
- The supply of drinking water is a crucial and vulnerable element of the Swedish infrastructure. In the past few years it has suffered several crises due to contamination and waterborne diseases. Therefore, management of water crisis has become a highly topical issue for the country's municipalities, particularly after two recent outbreaks of cryptosporidium. This protozoan parasite is often spread through contaminated water and causes a parasitic disease that affects the intestines and typically causes an acute short-term infection. The largest known outbreak of cryptosporidium in drinking water occurred in 1993 in Milwaukee, US, where more than 400 000 people were infected. In Sweden, two large outbreaks have occurred during the past few years. The drinking water in Östersund, a mid-sized city with around 59 000 inhabitants, was infected with cryptosporidium in November 2010. The number of people infected reached approximately 27 000, and the outbreak lasted for 12 weeks. Just a few months afterwards, Skellefteå, with 71 000 inhabitants, had a similar experience. At least 20 000 people were infected in an outbreak lasting 20 weeks. This type of crisis affects many people for a long time, and effective communication, therefore, is essential to limit the impact of the crisis.
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| 8. |
- Bal, Anjali, et al.
(författare)
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Kony 2012 : Mega Viral Politival Activism
- 2015
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Ingår i: Ideas In Marketing. - Cham : Springer. - 9783319109503 ; , s. 526-526
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Konferensbidrag (refereegranskat)abstract
- A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political megaviral video Kony 2012. Kony 2012 is concerning the highly publicized leader of a Ugandan guerrilla group, Joseph Kony. The video was a call to action and an attempt educate the world about the atrocities committed in Sudan. The video was made by an organization called the Invisible Children and created by filmmaker Jason Russell. Following the extraordinary success of Kony 2012 Jason Russell was infamously arrested in San Diego for indecent exposure. The story and video of Russell’s arrest and breakdown similarly went viral. The framework that follows analyzes the virality of 2 political videos.
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| 9. |
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| 10. |
- Boon, Edward, et al.
(författare)
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Differentiation Between Business School Responsibility Efforts Across Regions : A Content Analysis Of Prme Sharing Information On Progress Reports
- 2015
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Ingår i: Ideas In Marketing: Finding The New And Polishing The Old. - Cham : Springer. - 9783319109503 ; , s. 680-683
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Konferensbidrag (refereegranskat)abstract
- Over the last decade, a string of corporate scandals followed by the 2007-2008 banking crisis have placed corporations and financial institutions under increased scrutiny by media, government and the general public. Concerns about irresponsible business practices have extended to management education, in particular MBA programs, which are seen as the primary suppliers of corporate staff (Cornuel 2010). Universities have responded by increasing the emphasis on responsibility and sustainability in their education programs, research, and operations.
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