| 1. |
- Akaka, Melissa A., et al.
(författare)
-
Further Advancing Service Science with Service-Dominant Logic : Service Ecosystems, Institutions, and their Implications for Innovation
- 2019. - Volume II
-
Ingår i: Handbook of Service Science, Volume II. - New York : Springer. - 9783319985114 ; , s. 641-659
-
Bokkapitel (refereegranskat)abstract
- Service-dominant (S-D) logic has been recognized as a theoretical foundation for developing a science of service. As the field of service science advances the understanding of value cocreation in service systems, S-D logic continues to evolve as well. Recent updates and consolidation of the foundational premises establish five core axioms of S-D logic and outline a pathway for understanding the role of institutions in value cocreation in general, and innovation in particular. This chapter overviews the evolution of S-D logic and its service ecosystems view, which can contribute to the furthering the development of service science and advancing the study of innovation in service systems. Future research directions are proposed.
|
|
| 2. |
|
|
| 3. |
- Koskela-Huotari, Kaisa, et al.
(författare)
-
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward
- 2021
-
Ingår i: Academy of Marketing Science Review. - : Springer Science and Business Media LLC. - 1869-814X. ; 11:3-4, s. 375-389
-
Tidskriftsartikel (refereegranskat)abstract
- Advancement of the marketing discipline requires a marketing-based, general theory of markets. However, most academic marketing is developed from normative theories of economics and direct application of psychological and sociological theories. Indigenous marketing theories about markets are rare but can increase the relevance of marketing scholarship. Although theories are never fully finalized, theoretical formalizing processes can establish a general framework for theory development on markets. The aim of this paper is to provide a conceptual base for a general theory of markets by explicating the ongoing progression toward formalization of service-dominant (S-D) logic. We outline a recursive, cocreative process of theory formalization to take stock of the status of S-D logic’s development so far—what has been done and what we know and don’t know about markets. We propose specific areas of inquiry and research directions for moving forward in developing a general theory of markets that is indigenous to marketing. © 2021, Academy of Marketing Science.
|
|
