| 1. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Chocolate or Succulent Chocolate : the impact of sensory descriptions on choice
- 2016
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Ingår i: International Journal of Business and Social Science. - : Center for Promoting Ideas. - 2219-1933 .- 2219-6021. ; 7:6, s. 213-224
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to test the impact of sensory descriptions on customer propensity to select among appetizers, main courses and desserts in restaurants. It is proposed that sensory descriptions lead to decreased customer propensity to select an appetizer, unchanged customer propensity to select a main dish, and increased customer propensity to select a dessert. A field experimental design was used to test the hypotheses on menus through Chi-square on a total of 1367 measures. The results show, in line with the hypotheses, that sensory descriptions have a statistically significant negative impact on propensity to select an appetizer; virtually no impact on the propensity to select a main course; and a positive but not statistically significant impact on the propensity to select a dessert. The results problematize the notion that sensory descriptions make customers choose a specific dish from a restaurant’s menu. The results are limited to the field setting in that original menus were used as controls. Managers may want to be cautious when deploying sensory descriptions on appetizers and more generous when deploying them on desserts.
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| 2. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Colors in Marketing : A Study of Color Associations and Context (in) Dependence
- 2015
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Ingår i: International Journal of Academic Research in Business and Social Sciences. - : Center for Promoting Ideas. - 2308-3816 .- 2222-6990. ; 6:3, s. 32-45
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Tidskriftsartikel (refereegranskat)abstract
- Mirroring an increasing awareness of the importance of colors, today marketing managers are paying increasing attention to the deployment of color in marketing as well as to the applicability of universal color associations. Two colors considered to carry several specific universal associations are blue and black. Consequently, the purpose of this study is to assess the contextual independence/dependence of consumers’ associations with the colors blue and black. Associative learning theory was deployed to specify the hypotheses. The hypotheses were tested through a paired sample t-test. The results show that the universal associations with the colors are different from the associations with the colors when they are displayed in a specific context. The implications for further research and limitations of the study are presented. Managers may want to consider the associations colors have in the specific context rather than relying on universal associations of colors.
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| 3. |
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| 4. |
- Amsteus, Martin, 1972-
(författare)
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Managerial foresight and firm performance
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Purpose – To specify what defines managerial foresight and to assess the association between managerial foresight and firm performanceMethodology/Approach – First, previous research was reviewed and foresight was defined. Second, an instrument for measuring managerial foresight was developed. Third, an empirical case served as an illustration and as anassessment of validity. Fourth, managerial foresight was tested for association with firm performance.Findings – Foresight was specified as behavior with eight sub-components. A moderate and statistically significant positive relationship between managers’ foresight and firm performance was found.Research implications – The empirical evidence for the importance of managerial foresight provides a strong rationale for further studies. In distinguishing eight sub-components of foresight, and developing a managerial foresight measurement instrument, the dissertation makes relating foresight to various research fields possible, both on individual managerial andorganizational levels.Practical implications – Managers may consider whether foresight is important to them or to their organization. Managers, practical foresight tools, foresight programs et cetera, may now be assessed and compared in terms of foresight.Originality/Value – The dissertation provides empirical evidence of the importance of managerial foresight to firm performance. It conceives and advances foresight as a distinct construct. In developing and estimating aninstrument for measuring managerial foresight, the dissertation advancesforesight into a quantitatively measurable concept.
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| 5. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Scent in Mail : The Effect of Scented Direct Mailings
- 2015
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Ingår i: Journal of Economics and Behavioral Studies. - 2220-6140. ; 7:6, s. 24-33
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of the present study is to test the effect of scent on response time and sales in direct mailings. It is proposed that congruent scent influences response time and sales in direct mailings. A total of 1571 direct mailings were sent out.The hypotheses were tested through a Mann-Whitney U test and a Wilcoxon signed-rank test. The results show that scent influences response time to direct mailings but that it does not influence sales.Future research should perform exploratory studies to test the effect of scent with regard to various forms of direct marketing and offerings as well as in general product and service contexts. Managers may want to consider scenting direct mailings when a fast response is critical. The result provides empirical support for the idea that scent has an effect on response time in direct mailings.
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| 6. |
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| 7. |
- Amsteus, Martin, 1972-, et al.
(författare)
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The Scent of a Successful Venue : (In) Congruent Scent and Consumer Attitude towards a Café
- 2015
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Ingår i: International Journal of Business and Social Science. - : Center for Promoting Ideas. - 2219-1933 .- 2219-6021. ; 6:5, s. 232-243
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to test the effect of (in) congruent added scents on consumer attitude towards a café facility. It is proposed that adding a congruent scent in a café has a positive effect on consumers’ attitudes towards the café and that adding an incongruent scent has a negative effect on consumers’ attitudes towards the café. The hypotheses were tested through t-test for independent sampleson 209respondents. The results show that adding an (in)congruent scent in a cafédoes not have a statistically significant impact on attitudes towards the café – with the exception of a statistically significant positive effect of congruent scent on attitudes among women towards the café. Managers may want to consider deploying congruent scent specifically with women in mind.
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| 8. |
- Amsteus, Martin, 1972-, et al.
(författare)
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The Sound of Choice
- 2016
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Ingår i: International Journal of Business and Social Science. - : Center for Promoting Ideas. - 2219-1933. ; 7:1, s. 42-49
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to testthe effect of suggestive music on consumer choice in cafés. It is proposed that suggestive music influences consumer choice in cafés. The hypotheses were tested through Chi-square on a totalof 283 measures. The results show that suggestive music has an effect on consumer choice in cafés. Managers who want to influence consumer choice in cafés through suggestive music may be able to do so. The results provide empirical support for the idea that suggestive music and the associations it carries represent information that consumers use for assessing choices and making selections.
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| 9. |
- Amsteus, Martin, 1972-, et al.
(författare)
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Think Outside the Package : Context Congruence and Product Placement on Packaging
- 2015
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Ingår i: International Journal of Academic Research in Business and Social Sciences. - : Center for Promoting Ideas. - 2308-3816 .- 2222-6990. ; 6:3, s. 72-81
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to examine the effect of context congruence on attitudes towards product placement on packaging. It is proposed that congruence-/-incongruence between the context (packaging) and the (product featured as a) product placement has an effect on the attitude towards the (product featured as a) product placement. The hypotheses were tested through Man-Witney U tests on a total of 238 respondents. The results show that a congruent context and an incongruent context impact attitudes towards a product placement differently. A congruent context does not influence attitudes towards a product placement, while an incongruent context influences attitudes towards a product placement negatively. Managers may want to consider using a congruent product package context rather than an incongruent one when placing a product.
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| 10. |
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