| 1. |
- Berndt, Adele, 1966-, et al.
(författare)
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Mobilapplikationer inom dagligvaruhandeln Konsumtionens medialisering genom nya digitala tjänster
- 2017
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Projektet “Medialiserad shopping” utforskar den växande andelen digitala element inom detaljhandeln, samt hur nya tekniska verktyg förändrar shopping som vardagsrutin och kundupplevelse. Materialet belyser hur kunderna upplever den nya teknikens roll och visar samtidigt på de driv krafter som ligger bakom digital innovation bland detaljhandlare. Rapporten sammanfattar det arbete som utförts inom projektet och tar upp frågor kring utvecklingen och användningen av digitala medier inom omnikanalhandeln. Under 2015–2016 genomförde forskare vid Jönköping University och Göteborgs universitet en serie studier av matvarubutikernas omnikanalmiljö i vilka kunder och andra intressenter deltog. En rad olika metoder för datainsamling användes, till exempel enkäter som besvarades av cirka 500 kunder, djupintervjuer och deltagande observationer av konsumenter, kunddagböcker och fler än 150 videoobservationer. • Kvantitativa data visar på ett växande antal användare av shoppingappar, men att användningsgraden ökar långsammare än förväntat. • Appanvändning och besöksfrekvens går hand i hand, vilket kan tolkas som att appanvändarna är mer butikslojala än genomsnittskunden. • Vidare ser inte kunderna appen som ett sammanhållet teknologiskt servicepaket, utan väljer ut de funktioner som motsvarar deras specifika behov och struntar i resten. • Än så länge har introduktionen av den nya tekniken inte förändrat beteendemönstren i någon större utsträckning. Funktionerna är normalt sett utformade så att de härmar redan existerande verktyg och kundvanor. I den mån kunderna använder mobila enheter i butiken handlar detta enbart om att ersätta gammal teknik, som till exempel papper och penna för att hålla reda på inköpslistan eller handenheten vid självskanning. • Kvalitativa data insamlade genom intervjuer med, observationer av och dagböcker skrivna av konsumenter visar att mobiltelefonen uppfyller en rad emotionella och praktiska funktioner under shoppingen, men att detaljhandlarna inte alls har tagit fasta på de emotionella aspekterna. • När det gäller detaljhandlarna beskriver rapporten tre huvudsakliga drivkrafter som påverkar apputvecklingen: i) handlarnas uppfattning av konkurrensmiljön, ii) utvecklingen av kunders köpbeteenden, samt iii) organisatoriska begränsningar, det vill säga i vilken utsträckning organisationens försörjningskedjor och distributions- strukturer tillåter att handlaren skapar nya tjänster baserat på mobil teknik.
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| 2. |
- Andersson, Martin, et al.
(författare)
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Open or Delete : Decision-makers’ Attitudes Toward E-mail Marketing Messages
- 2014
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Ingår i: Advances in Social Sciences Research Journal. - : Scholar Publishing. - 2055-0286. ; 1:3, s. 133-144
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Tidskriftsartikel (refereegranskat)abstract
- Organisations make use of e-mail marketing messages, with Swedish companies spending SEK40 million on this form of marketing communication. The purpose of this paper was to examine the attitudes of decision-makers in the Swedish manufacturing industry regarding e-mail marketing messages received.The authors used a quantitative research approach with an online-survey in order to collect the necessary data. The population was decision-makers within the manufacturing industry in Sweden and 1 777 responses from decision-makers were received and analysed.The majority of decision-makers tend to have negative attitudes toward e-mail marketing messages. Differences in attitudes exist between those of different ages and positions within companies. While respondents indicated that they check their e-mail frequently, no significant differences in attitudes to e-mail marketing messages could be identified. Marketers can attempt to improve attitudes among recipients by building relationships with the recipients prior to sending e-mail marketing messages, and paying attention to the layout and content of the e-mails.
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| 3. |
- Angelakis, Angelos, et al.
(författare)
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Gender differences in leaders’ crisis communication : a sentiment-based analysis of German higher education leaderships’ online posts
- 2024
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Ingår i: Studies in Higher Education. - : Taylor & Francis Group. - 0307-5079 .- 1470-174X. ; 49:4, s. 609-622
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Tidskriftsartikel (refereegranskat)abstract
- This study examined the communication styles of rectors and vice-rectors of German public universities during the COVID-19 pandemic to explore the influence of gender on leadership communication. We collected data from social media and university websites; and analysed the language used to identify transformational, transactional, and servant leadership styles. Our results showed that female leaders demonstrated more positive communication than men and a stronger preference for transformational leadership, while male leaders tended to use a transactional style. Additionally, we found that both male and female leaders exhibited a high degree of empathetic concern for their stakeholders, contributing to the overall positive tone of communication. These findings suggest that gender may play a role in how university leaders communicate during times of crisis, highlighting the importance of inclusive and compassionate leadership in higher education.
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| 4. |
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Applied Strategic Marketing
- 2012. - 4th
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Ingår i: Applied Strategic Marketing. - Cape Town : Pearson. - 9781775781271 ; , s. 342-362
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)
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| 5. |
- Arnaud, Alexandre, et al.
(författare)
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Generation Y : The Development and Use of Shopping Lists
- 2015
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Ingår i: Advances in Social Sciences Research. - Manchester : Society for Science and Education. - 2055-0286. ; 2:9, s. 1-13
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Tidskriftsartikel (refereegranskat)abstract
- Grocery shopping is one of the most basic elements of consumer behaviour and is a part of everyday life. For consumers to achieve their goals and make their grocery shopping trip efficient, many plan their shopping trip, as seen in the development and use of a shopping list. Previous studies have taken a general view of consumers and not investigated any one specific cohort. Generation Y is regarded as an important and knowledge cohort, with greater access to information and resources yet the development and use of shopping lists among this cohort is largely unknown. The purpose of this study is thus to understand the development and usage of shopping lists by Generation Y consumers.Use was made of a qualitative method to understand the development, usage and outcomes associated with list usage among this cohort. In total, 29 personal semi-structured interviews were conducted with interviews in supermarkets, the university or at the participants’ house.The findings show that the majority of Generation Y consumers develop and use shopping lists, and use both paper and electronic lists. The purpose for their development is for reminding, planning and saving money. The respondents believe that lists help reduce unplanned purchases, as well as reducing the time spent and cost in store.
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| 6. |
- Arnaud, Alexandre, et al.
(författare)
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The use of shopping lists by Generation Y consumers in grocery shopping
- 2014
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Konferensbidrag (refereegranskat)abstract
- Grocery shopping is one of the most an important part of daily life. According to a Market Brief by the Swedish Chambers, in 2009 Swedish consumers spent about 20% of their household budget on food and beverages (Swedish Chambers, 2011). Not only does grocery shopping require financial resources, it also takes time and effort. To assist consumers to achieve their goals and make their grocery shopping trip efficient, they plan their shopping trip prior to undertaking it. Part of planning may result in creating a shopping list that helps to direct the actual grocery purchase. Previous research has been conducted into the use of shopping lists in New Zealand (Thomas & Garland, 2004; Thomas & Garland, 1996; Thomas & Garland, 1993) and the USA (Block & Morwitz, 1999; Spiggle, 1987) and Denmark (Schmidt, 2012) but despite the importance of planning and shopping lists there isPrevious research has been conducted into the use of shopping lists in New Zealand (Thomas & Garland, 2004; Thomas & Garland, 1996; Thomas & Garland, 1993) and the USA (Block & Morwitz, 1999; Spiggle, 1987) and Denmark (Schmidt, 2012) but despite the importance of planning and shopping lists there is little published research into their use. Their use among Generation Y consumers is also largely unknown and has not been researched. Generation Y’s members are driven by different values than the other generations (Noble, Haytko & Phillips, 2009). Generation Y is considered to be highly active in the marketplace as they are the current and future consumers (Noble et al. 2009). Generation Y frequently shops for groceries. A U.S. national survey of 1,251 GenGeneration Y’s members are driven by different values than the other generations (Noble, Haytko & Phillips, 2009). Generation Y is considered to be highly active in the marketplace as they are the current and future consumers (Noble et al. 2009). Generation Y frequently shops for groceries. A U.S. national survey of 1,251 Gen Y’ers showed that 6 percent makes daily grocery purchases, 25 percent goes twice a week to the grocery store and 40 percent goes at least weekly (Lachman & Brett, 2013). The weekly shopping trip for Generation Y is a mix of trips to farmers’ markets and specialty food stores where they buy their groceries at mass retailers, drug stores and, increasingly, online retailers (Orsini, 2012). Hoffman (2012) explains that Generation Y prefers to purchase cheaper food but at the same time Generation Y is also more willing to pay for fresh and healthy food. Shopping lists can serve a number of purposes. They can act as a script so as to make efficient use of the time in the store (Thomas & Garland, 1996; Iyer & Ahlawat, 1987). They can also serve as memory aids, specifically an external memory aid to remind the consumer to purchase items (Thomas & Garland, 2004; Block & Morwitz, 1999). A shopping list is also an indication of pre-shopping planning (Thomas & Garland, 2004; Thomas & Garland, 1996; Polegato & Zaichkowsky, 1994). It has been suggested that consumers use a shopping list to control their expenditure and to make sure that they do not buy more items than planned, and in so doing, do not exceed their budget (Thomas & Garland, 2004; Block & Morwitz, 1999). For families, a shopping list can be a way for the family to function efficiently, making it a management tool (Polegato & Zaichkowsky, 1994). It also serves as a simplification strategy for groceryShopping lists can serve a number of purposes. They can act as a script so as to make efficient use of the time in the store (Thomas & Garland, 1996; Iyer & Ahlawat, 1987). They can also serve as memory aids, specifically an external memory aid to remind the consumer to purchase items (Thomas & Garland, 2004; Block & Morwitz, 1999). A shopping list is also an indication of pre-shopping planning (Thomas & Garland, 2004; Thomas & Garland, 1996; Polegato & Zaichkowsky, 1994). It has been suggested that consumers use a shopping list to control their expenditure and to make sure that they do not buy more items than planned, and in so doing, do not exceed their budget (Thomas & Garland, 2004; Block & Morwitz, 1999). For families, a shopping list can be a way for the family to function efficiently, making it a management tool (Polegato & Zaichkowsky, 1994). It also serves as a simplification strategy for grocery purchasers, giving shopping activities an order (Arnould et al., 2000, cited in Thomas & Garland, 2004). Finally, a list can also assist consumers to stay within their shopping plans, and not be distracted by anything that could interfere, giving the list a goal achievement purpose (Inman, Winer & Ferraro, 2009). The purpose of this study is to understand and explain the reasons behind the usage of shopping lists by Generation Y consumers and theThe purpose of this study is to understand and explain the reasons behind the usage of shopping lists by Generation Y consumers and the affect it has on Generation Y consumers in store. Use was made of a qualitative approach in this research which enabled the researchers to find insight information with regard to the shopping behaviours of Generation Y. In total, the authors conducted 29 personal semi-structured interviews with Generation Y consumers. The interviews were held at the supermarkets, university or at the participants’ house. The findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers areUse was made of a qualitative approach in this research which enabled the researchers to find insight information with regard to the shopping behaviours of Generation Y. In total, the authors conducted 29 personal semi-structured interviews with Generation Y consumers. The interviews were held at the supermarkets, university or at the participants’ house. The findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers areThe findings show that Generation Y consumers use shopping lists to remind, plan and save money. While Generation Y consumers are technologically-savvy it enhances the ease of using shopping lists through mobile applications, yet the majority continue to use paper-based shopping lists. The shopping list enables Generation Y consumers to reduce unplanned purchase, time and cost in store. They use the list as a map to structure their shopping trip and therefore do not waste time going back and forth to the same section of the store; while some others use it only to pick up the items they need and not losing time thinking of what to purchase in the store. The outcome of shopping list usage is similar to shoppers who were the focus of previous studies, which leads the authors to conclude that Generation Y consumers are similar to any other shoppers. This research can affect the way in which retailers encourage Generation Y shoppers to formulate their lists (through brochures and mobile applications) as well as the way in which the lists are used in the store (through the use of in-store cues) to encourage Generation Y consumers to spend more time in store.
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| 7. |
- Arshad, Nadia
(författare)
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Backers’ crowdfunding journey – An engagement perspective
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). The three main actors in crowdfunding are the initiators (the venturers), the backers (the crowd members who fund), and the crowdfunding platforms (the intermediaries). The crowdfunding campaign’s survival and success depends on engagement from the crowd. Using a qualitative research method, this dissertation aimed to understand the backers’ engagement with four crowdfunding campaigns selected from the leading crowdfunding platform, Kickstarter, through processual analysis. Buildingon the integrative framework of service-dominant logic, engagement, and customer journey, the underlying mechanism of the backers’ engagement at the personal (micro) and interpersonal (meso) levels were explored. Based on the motivation and contribution pattern, the backers were segmented into four engagement roles: benefactors, patrons, shoppers, and utilisers. A deeper analysis showed how the engagement intensity, duration, valence, and engagement properties shaped over time across these roles. The insights from the findings in the dissertation carry managerial and policy implications.
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| 8. |
- Arshad, Nadia, et al.
(författare)
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Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures
- 2023
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Ingår i: Journal of Enterprising Communities. - : Emerald Group Publishing Limited. - 1750-6204 .- 1750-6212. ; 17:1, s. 182-207
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this study is to understand the role of the migrant entrepreneur's social capital and specifically their family social capital in the success of their crowdfunding ventures.Design/methodology/approachThis paper develops an exploratory single case study of the Persu Bag started by a Chinese migrant entrepreneur in the USA, which was documented through in-depth interviews, email communication, social media interactions and secondary documents publicly available. This paper draws on crowdfunding and social capital literature to fulfil the purpose and adopt the perspective of the migrant entrepreneur in the study.FindingsThe study shows that the crowdfunding migrant entrepreneur's family network contributes with their operand and operant resources from both the country of residence and country of origin. Besides having financial capacity, institutional knowledge and experience from both the host and home countries, the family network in both countries make the crowdfunding immigrant entrepreneur's families more resourceful, providing additional benefits to the crowdfunding migrant entrepreneurs in the development of the campaign and crowdfunded venture.Originality/valueThis study broadens the understanding of the ways migrant entrepreneurs can rely on their family social capital for building financial capacity and starting a crowdfunded venture.
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| 9. |
- Arshad, Nadia, et al.
(författare)
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The reward crowdfunding campaign management process : an engagement perspective
- 2023
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Ingår i: International Journal of Entrepreneurial Behaviour & Research. - : Emerald Group Publishing Limited. - 1355-2554 .- 1758-6534. ; 30:11, s. 1-18
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process. Design/methodology/approach: Following a multiple case study research design analysing six successful campaigns, the current study suggests a taxonomy of stages the fundraisers go through in their crowdfunding campaign management process while identifying the types of engagement displayed and their relative intensity at each of these stages. Findings: The study proposes a five-stage process framework (pre-launch, launch, mid-campaign, conclusion and post-campaign), accompanied by a series of propositions outlining the relative intensity of different types of engagement throughout this process. The authors show that engagement levels appear with high intensity at pre-launch, and to a lesser degree also at the post-launch stage while showing low intensity at the stages in between them. More specifically, cognitive and behavioural engagement are most prominent at the pre- and post-launch stages. Emotional engagement is highest during the launch, mid-launch and conclusion stages. And social engagement maintains moderate levels of intensity throughout the process. Originality/value: This study focuses on the campaign process using engagement theory, thus identifying the differing engagement patterns throughout the dynamic crowdfunding campaign management process, not just in one part.
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| 10. |
- Berndt, Adele, 1966-, et al.
(författare)
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Brand avoidance – a services perspective
- 2019
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Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 31:2, s. 179-196
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Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers.Design/methodology/approach Because of the exploratory nature of the study, the critical incident method and semi-structured interviews were used to achieve the purpose of the study.Findings The findings suggest that five types of brand avoidance, as identified in studies involving product brands, can be identified as impacting service brands. In addition, the findings show that advertising avoidance should be expanded to communication avoidance because of the multifarious communication influences that were identified. The study proposes a framework to deepen the understanding of the types of brand avoidance affecting service brands.Research limitations/implications Since the different types of brand avoidance previously identified are also evident in a services environment, service providers should develop strategies to deal with the different types of service brand avoidance. The findings are broad in scope because of the exploratory nature of the study, and a detailed analysis of each type of service brand avoidance is still required.Originality/value This paper focuses on the various types of brand avoidance and their manifestation in the services context. The study contributes by showing that the broader concept of communication, not only advertising, should be considered when studying brand avoidance in a service context.
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