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- Bohdanowicz, Paulina
(författare)
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A case study of Hilton Environmental Reporting as a tool of Corporate Social Responsibility
- 2007
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Ingår i: Tourism Review International. - : Cognizant, LLC. - 1544-2721. ; 11:2, s. 115-131
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Tidskriftsartikel (refereegranskat)abstract
- The concept of corporate social responsibility (CSR) has recently reached the agenda of tourism businesses, and many of the hotel corporations are declaring their environmental and social responsibilities. This article presents a case study of the on-going CSR-related initiative at Hilton International and Scandic—the Hilton Environmental Reporting (HER) system. In order to improve the monitoring of performance of its facilities, Hilton corporate management decided to create HER, an environmental reporting and benchmarking system for all its facilities. This article reports on the history, criteria, and procedures within this computerized reporting tool created by Addsystems. The development and implementation process of the upgraded version of the system is also presented. This process brought to light a number of aspects that need to be addressed while developing such systems (i.e., the need for proper technical and IT support, training, and data verification, as well as strong and continuous management support). This knowledge could be used to help other tourism and hotel businesses develop their own reporting, monitoring, and benchmarking schemes within the CSR concept.
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- Bohdanowicz, Paulina
(författare)
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A Study of Environmental Impacts, Environmental Awareness and Pro-Ecological Initiatives in the Hotel Industry
- 2003
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Throughout the millennia commercial lodging establishmentshave evolved to what is today known as the hospitalityindustry. Hotels constitute one of the main, and stillexpanding, pillars of this sector and are highly unique amongother commercial buildings. They are designed to providecomfort and services twenty-four/seven. The success of tourism,and indirectly the hotel industry, largely depends on theavailability of a clean natural environment. At the same time,the environment is the major recipient of negative impactscreated by the construction and operation of hotel facilities.For many years, the industry was very reluctant to admit itsinfluence on the natural surroundings, but recently attitudeshave started to change.An e-mail based survey of environmental attitudes has beenperformed among more than 4000 European hoteliers, yielding 610responses. A similar questionnaire has further been distributedamong the guests of chosen hotels resulting in 141 answers fromfour Scandinavian hotels. Surveys revealed that both Europeanhoteliers and Scandinavian hotel guests perceive theenvironment as an important factor in the development andsuccess of tourism. Hoteliers are typically aware that theirfacilities influence the natural surroundings, a view sharedalso by hotel patrons, although the magnitude of the impacts isoften underestimated. Hotel managers and staff do have acertain (though varying) level of environmental knowledge andare generally aware of measures that can be taken towardsgreater environmental responsibility.Despite the fear shared by many hoteliers, thatenvironmental practices may negatively affect customer comfortand satisfaction, more than 75% of hotel guests interviewedexpressed their support and willingness to participate in manysuch initiatives. As hotel patrons are gradually demanding“green alternatives”, hoteliers are becomingincreasingly motivated and willing to take steps towardsgreater environmental responsibility. Almost 25% of hotelguests interviewed declared their willingness to pay more foraccommodation in an eco-certified facility.More than 70% of hotels investigated have already introducedpro-ecological initiatives, primarily in the areas of energyand water conservation, as well as responsible wastemanagement. The areas targeted are typically those, which canyield company benefits in a relatively short time.The results of the survey confirmed that the possibility ofa significant decreaseof the operational costs, and theexistence of an obvious and continuous customer demand, maylikely prompt hoteliers to respond with greater environmentalresponsibility. There is undoubtedly a great need for enhancingof education and environmental awareness among hotelrepresentatives and the general public. Given its profile thehotel industry can indisputably become a significant venue ofsuch education by communicating its environmental commitment tocustomers and inter-related industries.Keywords:hotels, environmental impacts, mitigationmeasures, survey, hoteliers, hotel customers, environmentalattitudes, environmental awareness, pro-ecological activities,incentives.
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| 6. |
- Bohdanowicz, Paulina, et al.
(författare)
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Determinants and benchmarking of resource consumption in hotels : case study of Hilton International and Scandic in Europe
- 2007
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Ingår i: Energy and Buildings. - : Elsevier BV. - 0378-7788 .- 1872-6178. ; 39:1, s. 82-95
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Tidskriftsartikel (refereegranskat)abstract
- This paper reports on a study of resource consumption in 184 Hilton International and Scandic hotels in Europe. An overview of the characteristics of these two brands (upscale and mid-market, respectively), as well as the collective resource consumption in these hotels is presented (2004 data). This is followed by a more detailed analysis of a number of physical and operational factors that may potentially influence the energy and water use in these hotels. A multiple variable regression analysis indicated that, in the absence of climate data, hotel standard, total hotel floor area, number of guest-nights sold and number of food covers sold all affect the energy and water use in these facilities. The survey results further document significant differences in the energy- and water-utilisation in Hilton and Scandic hotels. This indicates that establishing realistic resource consumption benchmarks or models requires classifying hotels (especially those belonging to the upscale brand) into sufficiently specialised sub-groups representing facilities with comparable properties. It is further suggested that benchmarking of facility components may be necessary. The paper concludes with some recommendations on the procedure and criteria for establishing a useful reporting system and benchmarking model.
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| 7. |
- Bohdanowicz, Paulina
(författare)
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Environmental awareness and initiatives in the Polish and Swedish hotel industries : survey results
- 2006
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Ingår i: International Journal of Hospitality Management. - : Elsevier BV. - 0278-4319 .- 1873-4693. ; 25:4, s. 662-682
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Tidskriftsartikel (refereegranskat)abstract
- Despite its importance, environmental stewardship is not always the top priority in the hotel industry in Europe. This study investigates the influence of the geo-political, economic and socio-cultural context of a country on the environmental attitudes and pro-ecological initiatives incorporated in this sector. To illustrate the differences, hotels in Sweden and Poland were targeted and a total of 349 hoteliers participated in an e-mail-based survey. The study reveals that hotel operators generally recognize the need for environmental protection and are involved in a number of activities. The economic situation and pro-environmental efforts initiated by the government were found to have an impact on certain aspects of hoteliers’ attitudes and actions. The survey has further indicated the two major directions that need to be followed when introducing environmental sustainability into the hotel industry. The first involves incorporating responsible technical and behavioural practices in the sector. The second highlights the necessity of initiating greater demand for “green” practices from the customers.
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| 10. |
- Bohdanowicz, Paulina
(författare)
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European hoteliers’ environmental attitudes: Greening the business
- 2005
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Ingår i: The Cornell Hotel and Restaurant Administration Quarterly. - : SAGE Publications. - 0010-8804 .- 1552-3853. ; 46, s. 188-204
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Tidskriftsartikel (refereegranskat)abstract
- Although many hotels rely on the natural environmentto attract guests, a survey of European hoteliers findsthat environmental stewardship has taken a backseatto other operational concerns in many cases. Nevertheless,the surveyed hoteliers recognized that thehotel industry would do well to be more environmentallyconscious. Managers in chain-affiliatedhotels were generally more likely to pay attention toenvironmental issues than were independent operators,many of whom run small properties. The respondentsnoted that fewhotel guests demand that hotelsmaintain environmental programs.
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