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- Brantner, Cornelia, et al.
(författare)
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Covering technology risks and responsibilities: Automation, artificial intelligence, robotics, and algorithms in the media
- 2021
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Konferensbidrag (refereegranskat)abstract
- The rapid diffusion of automation, algorithms, robots, and artificial intelligence is accompanied by risks such as loss of jobs, ethical concerns, bias, and security threats. This leads to questions regarding the responsibility for damages and the development of solutions. Since media play a central role for public representation and perception of risks and responsibility, this paper explores how automation is covered in the news. While existing studies typically focus on particular technologies, this paper analyses the automation debate comprehensively and covers reporting on automation, algorithms, robotics, and artificial intelligence. Longitudinal media content analysis of three decades of Austrian news reveals an increasing and overall optimistic coverage of automation. However, algorithms are more frequently associated with risks and treated less positively than robotics and AI. Analysis of the attribution of responsibility shows that responsibilities are less covered than risks and that industry stakeholders are at the center of the responsibility networks.
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- Brantner, Cornelia, et al.
(författare)
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Covering Technology Risks and Responsibility : Automation, Artificial Intelligence, Robotics, and Algorithms in the Media
- 2021
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Ingår i: International Journal of Communication. - : University of Southern California. - 1932-8036. ; 15, s. 5074-5098
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Tidskriftsartikel (refereegranskat)abstract
- Rapid technological advances in automation, algorithms, robots, and artificial intelligence (AI) entail risks, such as the loss of jobs, biases, and security threats, which raises questions about responsibility for the damage incurred by such risks and the development of solutions to ameliorate them. Because media play a central role in the representation and perception of technological risks and responsibility, this study explores the news coverage of automation. While previous research has focused on specific technologies, this study conducts a comprehensive analysis of the debate on automation, algorithms, robotics, and AI, including tonality, risks, and responsibility. The longitudinal media content analysis of three decades of Austrian news reports revealed that overall, the coverage increased, and it was optimistic in tone. However, algorithms were more frequently associated with risks and less positivity than other automation areas. Robotics received the most positive and the least risk-related coverage. Moreover, industry stakeholders were at the center of the responsibility network in the media discourse.
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- Brantner, Cornelia
(författare)
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Die vernachlässigte Produzent*innenethik : How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination von Drumwright & Murphy
- 2023
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Ingår i: Schlüsselwerke der Werbeforschung. - Wiesbaden : Springer. - 9783658365073 - 9783658365080 ; , s. 235-245
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Bokkapitel (refereegranskat)abstract
- Das Schlüsselwerk von Drumwright und Murphy verweist einerseits auf die Vernachlässigung der Produzent*innenethik in der Werbeforschung und andererseits auf die Feststellung, dass viele Werbepraktiker*innen moralisch zu kurzsichtig sind, um sich mit Fragen ethischen Handelns zu beschäftigen oder stumm darin, ihre Bedenken zu äußern. Während theoretische und methodische Ansätze der Erforschung von Werbeethik generell rar sind, wird dies insbesondere für die Meso- und Makroebene betont. So sind organisationale Ansätze zur Erforschung der Werbeethik rar, wären jedoch geboten, da sie berücksichtigen können, inwiefern Organisationskulturen und -strukturen die ethische Entscheidungsfindung von Werber*innen beeinflussen. Das Schlüsselwerk zeichnet sich dadurch aus, dass die Werbeethik aus Perspektive der Verhaltensethik und Organisationskultur analysiert wird, die Mikro- mit der Mesoebene verbindet und analytisch auch die Makroebene miteinbezieht.
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- Brantner, Cornelia, et al.
(författare)
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Gauging the Google gaze : A digital visual analysis of images of a semi-peripheral town
- 2024
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Ingår i: Culture Unbound. - : Linköping University Electronic Press. - 2000-1525. ; 16:1, s. 86-116
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Tidskriftsartikel (refereegranskat)abstract
- This study explores the visual representation of Great Yarmouth, a British coastal town caught between the urban and the rural, as seen through the quasi-monopolistic image search engine Google Images. The research examines levels of pluralistic or biased place representations to consider how rankings employed by Google Images algorithms represent Great Yarmouth’s identity. The study adopts a visual culture perspective that recognises the role of images in place making and combines digital methods with an image type analysis to investigate how online representations reflect and create the town’s identities. The data shows that Google Images’ preference for representing Yarmouth as a sunny seaside town indicates that the search engine prioritises marketable assets above its connections with its hinterland, its diversity of people, and the cultural activities it has to offer. This, the authors state, is a place far away from Tuan’s (1979) idea of a place that is given meaning and identity from the perspective of people. Instead, Google Images’ representations of Great Yarmouth are an example of a created form of place making as commodification. The article concludes that the inscribed bias and unbalanced search priority criteria employed by the search engine impact upon the diversity of the semi-peripheral town.
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- Brantner, Cornelia, et al.
(författare)
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It’s always sunny in Yarmouth (according to Google Images) : Visual representations of a semi-peripheral town.
- 2023
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Konferensbidrag (refereegranskat)abstract
- This study explores the visual representation of Great Yarmouth, a British coastal town caught between the urban and the rural, as seen through the quasi-monopolistic image search engine Google Images. The research examines levels of pluralistic or biased place representations to consider how rankings employed by Google Images algorithms represent Great Yarmouth’s identity. The study adopts a visual culture perspective that recognises the role of images in place making and combines digital methods with an image type analysis to investigate how online representations reflect and create the town’s identities. The data shows that Google Images’ preference for representing Yarmouth as a sunny seaside town indicates that the search engine prioritises marketable assets above its connections with its hinterland, its diversity of people, and the cultural activities it has to offer. This, the authors state, is a place far away from Tuan’s (1979) idea of a place that is given meaning and identity from the perspective of people. Instead, Google Images’ representations of Great Yarmouth are an example of a created form of place making as commodification. The article concludes that the inscribed bias and unbalanced search priority criteria employed by the search engine impact upon the diversity of the semi-peripheral town.
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- Brantner, Cornelia, et al.
(författare)
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Structures of the Public Sphere : Contested Spaces as Assembled Interfaces
- 2021
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Ingår i: Media and Communication. - : COGITATIO PRESS. - 2183-2439. ; 9:3, s. 16-27
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Tidskriftsartikel (refereegranskat)abstract
- This article updates certain aspects of the normative notions of the public sphere. The complex ecosystem of social communications enhanced by mobile media platform activity has changed our perception of space. If the public sphere has to normatively assess the expected conditions for public debate and for democracy, the assemblage of devices, discourses, infrastructures, locations, and regulations must be considered together. The literature reviewed about the public sphere, spaces, and geographically-enabled mobile media leads this article to the formulation of a concept of the public sphere that considers such assemblage as an interface. As an empirically applicable update to the definition of the public sphere the text offers a model that helps analyze those factors considering how they shape the communicative space in four modes: representations, structures, textures, and connections. These modes consider the roles played by assemblages of devices, infrastructures, and content in delimiting the circulation of information. The second part of the article illustrates the model with examples from previous research, paying particular attention to the structures' mode. The dissection of qualitative, quantitative, and geodata generated by digital and (visual) (n)ethnographic tools reveals three subcategories for the analysis of structures of space: barriers, shifts, and flows. The structures effectively enable/disable communication and define centers and peripheries in the activity flows. The contribution of this article is, thus, conceptual-it challenges and updates the notion of the public sphere; and methodological-it offers tools and outputs that align with the previously developed theoretical framework.
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