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- Hill, Annette, et al.
(författare)
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Media Industries and Audience Research : an analytic dialogue on the value of engagement
- 2020
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Ingår i: A Handbook of Media and Communication Research : Qualitative and Quantitative Methodologies - Qualitative and Quantitative Methodologies. - 9781138492929
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Bokkapitel (refereegranskat)abstract
- This chapter offers a reflection on the value of dialogue across media industries and academia in enhancing understanding of audience engagement and disengagement with media. The basis for this reflection is an industry-academic collaborative project between Lund University and Endemol Shine. The Media Experiences project conducted production and audience research on a range of drama and reality entertainment during a three year period in several countries, primarily Sweden, Denmark, and UK, with smaller off shoot research in Japan, Colombia, USA, and Mexico, and one case study which included transnational audiences from around the world (2014-2016). The project was designed to look at the connections across media industries and creative production, genre, and audiences. It builds on an innovative approach where production research intertwines with the crafting of genre and aesthetics within particular texts and live events, and crosses over into audience research that explores people and their experiences of these genres, texts and events. This way of conducting multi-site and multi-method research is a means of taking seriously production values for creative content, such as the various ways people craft sonic and visualscapes; and it is a means of taking seriously everyday lives, such as the various ways people engage with these texts, and embed their engagement with entertainment into the fabric of their lives. This approach of a dialogue highlights the value of listening and respect (Sennett 2003) across creative production and audience practices. The researchers on the project listened to the voices of producers and the values they created alongside the voices of audiences and their experiences. As such, we became a bridge across the industry-audience divide, humanising audiences so that alongside ratings performance and social media analytics, producers could get a sense of engagement as cultural resonance. From a more theoretical perspective the intense relationship work of the research suggests a new semantics of engagement as relational, a means to understand the cultural resonance of digital television for future audiences (Hill 2018). The type of research exemplified by an analytic dialogue across creative production and audience engagement aims to make an intervention in media industries so that we open up the language of engagement to include socio-cultural as well as economic values. This way of researching media engagement sees the interface between media structures, content and processes, as difficult to identify and research but significant to our sense of the media producer-audience relationship. In particular, the role of academic research can be to creatively explore engagement in varieties of forms. Indeed, by considering the value of media for both creative producers and audiences, the research can be form of public engagement, where we as academics can add cultural and social value to the existing forms of ratings and social media analytics. By opening up the meaning of audience engagement and experience we can glimpse how the media adds value to our lives. Corner (2017: 5) describes this kind of engagement as a resource for living, a means to improve the conditions for social and cultural equality. Here then, moving beyond conventional forms of engagement can highlight the long view of engagement as a cultural resource for lived experiences.
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| 3. |
- Juul, Louise, et al.
(författare)
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Ulva fenestrata protein – comparison of three extraction methods with respect to protein yield and protein quality
- 2021
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Ingår i: Algal Research. - : Elsevier BV. - 2211-9264. ; 60
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Tidskriftsartikel (refereegranskat)abstract
- Seaweed is gaining attention as a possible alternative and sustainable source of proteins. This study investigates three protein extraction methods and their effect on protein yield and quality when applied to Ulva fenestrata . Two of the methods included alkaline extractions (pH-shifts); one version solubilizing the proteins at pH 8.5 and one solubilizing them at pH 8.5 followed by pH 12 (pH 8.5+12). The third method was a mechanical pressing, using a double screw press. All extraction methods were followed by isoelectric precipitation to concentrate the proteins. Extraction at pH 8.5 gave the significantly highest total protein yield after the isoelectric precipitation, followed by extraction at pH 8.5+12 and lastly mechanical extraction gave the lowest yield. Proteins extracted with both alkaline methods had a significantly higher solubility at pH 7 and pH 9, compared to proteins from the mechanical pressing. There were no significant differences between the three methods in total D/L-amino acid ratio. Amino acid cross-links measured as lysinoalanine (LAL) and lanthionine (LAN) where found in significantly higher amounts in alkali-extracted proteins compared to mechanically extracted, however not to a degree that expect to compromise functional or nutritional quality. Further, no significant difference in protein in vitro digestibility was found between extraction methods. In conclusion, results indicated that protein extraction at pH 8.5 can be recommended, especially regarding total protein yield and solubility of the final protein extract.
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