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Sökning: WFRF:(Brunninge Olof)

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  • Achtenhagen, Leona, et al. (författare)
  • Growth strategies in medium-sized companies - Beyond the dichotomy of organic versus acquired growth
  • 2016
  • Konferensbidrag (refereegranskat)abstract
    • Current research commonly investigates two different growth strategies, organic growth and growth by acquisitions. Studies on acquisition-based growth typically draw on cross-sectional quantitative studies of large US-based firms, treating all types of acquisitions as one mode. Our study takes a different approach, and explores different growth strategies of a smaller sample of medium-sized companies drawing on a longitudinal, qualitative design. This research design allows us to identify eight different growth modes. Thereby, we illustrate that dynamic growth processes in medium-sized firms are much more diverse and complex than commonly assumed.
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  • Achtenhagen, Leona, et al. (författare)
  • Patterns of dynamic growth in medium-sized companies : beyond the dichotomy of organic versus acquired growth
  • 2017
  • Ingår i: Long range planning. - : Elsevier. - 0024-6301 .- 1873-1872. ; 50:4, s. 457-471
  • Tidskriftsartikel (refereegranskat)abstract
    • Current research commonly investigates two different growth modes, organic growth and growth by acquisitions. Studies on acquisition-based growth typically draw on cross-sectional quantitative studies of large firms that treat all acquisitions the same. Our study takes a different approach, and explores different growth modes of a smaller sample of medium-sized companies drawing on a longitudinal, qualitative case-study design. This research design allows us to identify eight different growth modes that companies combine in unique ways over time. Thereby, we illustrate that patterns of dynamic growth in medium-sized firms are much more diverse and complex than commonly assumed.
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  • Anisimova, Tatiana, et al. (författare)
  • Creating competitive brand advantage via connecting and disconnecting historical epochs through heritage brands
  • 2018
  • Ingår i: 2018 Global Marketing Conference at Tokyo Proceedings. - : Global Marketing Conference. ; , s. 1258-1260
  • Konferensbidrag (refereegranskat)abstract
    • In times of rapid technological change and increasing global competition, the brand constitutes one of the few resources to ensure sustainable competitive advantage (Lindemann, 2003). An important brand attribute companies need to build and communicate to consumers is brand authenticity. The technological and economic dynamics of our modern times can have destabilizing social consequences, particularly during the uncertainty caused by economic or political crises – which robs individuals of their need for stability and continuity. In these times, the human desire for authenticity may be especially strong (Turner & Manning, 1988). But what drives the authenticity of a brand? Recent research has identified brand heritage, that is, a company’s active use of its past and legacy, as beneficial for achieving competitive advantage (Urde, Greyser, & Balmer, 2007; Balmer, 2009). 
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  • Blombäck, Anna, et al. (författare)
  • Corporate Brand Heritage in Family Businesses; Not Always About Family History
  • 2012
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • In this paper we discuss how communication of family heritage in family businesses can be valuable from both corporate brand and organization identity perspectives, but also why further discussion is needed in regards to the phenomenon. The paper adds to this emerging literature by elaborating on the challenges and choices made in relation to communication of heritage in firms that have co-existing and overlapping corporate identities. A study of 55 corporate websites in Sweden and Germany is conducted. We find that firms vary in terms of how they rely on family to shape corporate brand heritage but also that the two sources of heritage are combined to support idiosyncratic corporate heritage identities and brands. To interpret our empirical findings we combine the identity discourses available in marketing, organization and social theory, and discuss implications of the choice to integrate or not to integrate family-related heritage in marketing communications. The paper represents work in progress and the sections on findings, analysis and discussions are tentative in kind.
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