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- Amnell, Johannes J., 1718-1789
(författare)
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In Theophrastum eresium dissertatio philologica, lotiones atqve unctiones veterum Græcorum exponens; quam, suffrag ampliss. Facult. Philosoph. in Reg. Acad. Upsal., sub præsidio ... Johannis J. Amnell, ... pro gradu magisterii, publico examini modeste committit Jonas Colliander, Nic. fil., Wexionia Smolandus. in aud. Caror. maj. d. XVII Junii, a. MDCCLVIII.
- 1758
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)
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- Archer-Brown, Chris, et al.
(författare)
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Conspicuous political brand interactions on social network sites
- 2018
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Ingår i: European Journal of Marketing. - : Emerald Publishing. - 1758-7123 .- 0309-0566. ; 52:3/4, s. 702-724
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Tidskriftsartikel (refereegranskat)abstract
- Purpose Acquiring Likes for a political party or candidate's Facebook pages is important for political marketers. For consumers, these Likes are conspicuous, making their political affiliation visible to their network. This paper aims to examine the roles of the undesired social-self and visibility (conspicuous vs inconspicuous) in predicting consumers' intention to Like political brands. The authors extend knowledge on the undesired social-self and transference of theory from general marketing to a political domain and provide practical advice for political marketers engaging social network sites. Design/methodology/approach The authors gather data from two surveys run with Facebook using electorates in the run up to the UK 2015 and US 2016 elections (n = 1,205) on their intention to Like political brands under different visibility conditions. Findings Data support the theorized relationship of the undesired social-self with social anxiety intention to Like when Liking is conspicuous. However, data also indicate that all users - irrespective of proximity to the undesired social-self - prefer to Like inconspicuously. Research limitations/implications The research is limited by the generalizability of the specific context and the use of self-report measures. Practical implications Political marketers should reconsider promoting conspicuous consumption for that which is more inconspicuous. Originality/value The authors provide the first examination of the undesired social-self in driving behavior under different visibility conditions. Furthermore, the authors challenge the extension of existing knowledge of the self-concept within political marketing, based on the norm for consumers' to avoid disclosing political views publically.
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- Colliander, Jonas, et al.
(författare)
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Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions
- 2023
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Ingår i: Journal of Advertising Research. - : Advertising Research Foundation. - 1740-1909 .- 0021-8499. ; 63:1, s. 17-29
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Tidskriftsartikel (refereegranskat)abstract
- This study investigates whether the subjective experiences of consumers are altered by exposure to others' ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers' quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others' ratings, in two different product categories. The findings reflect a desire to maintain a correct representation of reality in which people use others' ratings as an accuracy heuristic.
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- Colliander, Jonas
(författare)
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Fashion, she wrote (sponsored by X) : exploring the effects of sponsorship disclosure on blogs
- 2012
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- This paper investigates the effects of using disclaimers of sponsorship in social media such as blogs. The study compares consumer responses to a positive blog about a brand that either includes a disclaimer of sponsorship from the brand of does not include such a disclaimer. We find that a disclaimer of sponsorship does not decrease the credibility of and attitude towards the blog but that it results in lower brand attitude and purchase intention compared to when such a disclaimer is not used. Implications for both marketers and bloggers are discussed.
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- Colliander, Jonas, et al.
(författare)
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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
- 2016
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Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 33:3, s. 162-171
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to compare the rewards they receive with the rewards received by other members. The authors believe this is crucial, as previous research often ignores the social setting in which exchanges concerning loyalty rewards take place. The authors believe such interactions in social settings are likely to induce justice perceptions, which in turn will affect customer satisfaction and repatronizing intentions. Design/methodology/approach - The research question was addressed through a between-subjects experiment in an airline setting. Findings - The results show that belonging to the top-tier level of a multi-level loyalty program seems to boost perceived justice. Participants assigned to this level in the experiment perceived the program as more just than did participants assigned to the lower level. Importantly though, members assigned the second-tier who compared themselves to the top-tier did not perceive to program as more unjust than did second-tier members comparing themselves to other second-tier members. The levels of customer satisfaction and repatronizing intentions followed the same pattern. In social settings, multi-level loyalty programs thus seem to be able to increase justice perceptions, customer satisfaction and repatronizing intentions of top-tier members, while at the same time avoiding the potential drawback of alienating second-tier members. Originality/value - The study bridges the gap between research on perceived justice, loyalty programs and the effects of social settings on consumer interactions. In doing so, it brings valuable insights to both researchers and practitioners.
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- Colliander, Jonas, et al.
(författare)
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Shifting lanes: How consumer behaviors shifted during the COVID-19 crisis.
- 2020
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Ingår i: Sweden through the crisis. - Stockholm : Stockholm School of Economics Institute for Research. - 9789186797386 ; , s. 171-183
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this article, Jonas Colliander and Sara Rosengren show how retail firms can come out of the COVID-19 crisis as winners. The authors note that when consumers find themselves in new buying situations, they often stick to the first brand they buy in a category, provided that they are satisfied. A crisis like this could, therefore, be an opportunity to gain market shares. Moving forward, the authors predict that consumers will desire simplicity and that sustainable business practices might not only be good for the environment, but also for business.
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- Colliander, Jonas, et al.
(författare)
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‘Snap happy’ brands : Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
- 2018
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Ingår i: Computers in Human Behavior. - : Elsevier Ltd. - 1873-7692 .- 0747-5632. ; 78, s. 34-43
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the effects of a company publishing photos of their products using either (a) snapshot aesthetics, where pictures portray average situations and appear as if though they could have been taken by the average consumer, or (b) traditional studio aesthetics in image based social media. In an experiment where respondents followed an Instagram account of a fashion brand using one of the two aesthetic styles over a period of one week, we demonstrate that in social media, photos with a snapshot aesthetic produce higher brand attitudes and intentions to recommend others to follow the Instagram account. These effects where mediated by higher liking of the images and an increase in source credibility when publishing photos with a snapshot aesthetic.
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