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- Biel, Anders, 1948, et al.
(författare)
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Habitual and value-guided consumer behaviour.
- 2005
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Ingår i: Paper presented at the 14th General Meeting of EAESP, Würtzburg, Germany, 19-23 July 2005.
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Konferensbidrag (refereegranskat)abstract
- Consumer behaviour may be more or less guided by deliberate processes. In a deliberate phase, people are more attentive to, and, given the right circumstances, more influenced by values in their choice of products. When in a less deliberate phase consumers may fall back on habits and choose in a routine manner. This prediction was tested in a computer-based experiment, where participants purchased products in a simulated shop. They were randomly assigned to one of eight groups defined by whether they purchased under time pressure or not, whether an environmental value was primed or not, and whether ”organic food”-labels were salient or not. A discreetly placed “organic food”-poster at the entrance of the store was used to prime, or unobtrusively remind the consumer of an environmental value. Participants were unaware of this manipulation. As predicted, time pressure increased the likelihood of a habitual choice (as measured in a questionnaire) and inhibited directly value-guided choices. In addition, the poster, in combination with salient “organic food”-labels on the products, increased the likelihood of a choice directly guided by environmental values, but only under no time pressure.
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| 2. |
- Biel, Anders, 1948, et al.
(författare)
-
Habitual and value-guided purchase behaviour.
- 2004
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Ingår i: Invited paper presented at the Food 21 Symposium Towards Sustainable Production and Consumption, Uppsala, Sweden..
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Konferensbidrag (refereegranskat)
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| 3. |
- Biel, Anders, 1948, et al.
(författare)
-
Habitual and value-guided purchase behaviour
- 2005
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Ingår i: Ambio: a journal of the human environment. ; 34:4/5, s. 360-365
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Tidskriftsartikel (refereegranskat)abstract
- Society increasingly requests that individuals adopt environmentally benign be-haviour. Information campaigns purported to change peoples attitudes are often regarded as a pre-requisite to install such changes. While such information may be a necessary step, it is not a sufficient condition. We argue that much everyday behaviour with environmental consequences is habitual in kind, and that little attention is given to information directed toward changing these habitual behav-iours. In other instances, behaviour is guided by values in a more reflective proc-ess. However, other information besides environmental consequences may draw a persons attention and affect behavioural choice. Using surveys and experimental studies targeting consumer behaviour, we have studied under what conditions different kinds of information is likely to influence people with varying levels of environmental concern. Based on results from these studies, implications for be-havioural change are discussed.
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| 4. |
- Biel, Anders, 1948, et al.
(författare)
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Values and habits: A dual-process model. In S
- 2005
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Ingår i: Environment, information and consumer behaviour. - : Cheltenham: Edward Elgar. ; , s. 33-49
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Earlier research has shown that there is a relationship between life values and importance attached to information, as well as a relationship between impor-tance attached to information and preference change. This is true also for the en-vironmental domain. Given that a person holds environmental values to be cen-tral, he or she is more likely to attach importance to environmental product in-formation than a person whos environmental values are more peripheral and, as a consequence, also more likely to choose eco-labelled products. Our own research points in the same direction. We also extend earlier findings showing that nega-tive information (this is bad for the environment) carries greater weight than positive information (this is better for the environment) for consumers who hold environmental values to be of moderate importance. However, product choice is not always guided by a deliberate process. Our data show that consumers may also fall back on habits and choose in a routine manner. When this is the case past behaviour, or habits, mediates the effect of value centrality on choice of eco-labelled products. A dual-process model is introduced to account for these find-ings.
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| 5. |
- Grankvist, G., et al.
(författare)
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The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels.
- 2004
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Ingår i: Journal of Consumer Policy. ; 27, s. 213-230
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Tidskriftsartikel (refereegranskat)abstract
- Eco-labels in use today signify environmentally benign outcomes: "Choose this product, it is better for the environment than the average product." Another strategy would be to indicate negative outcomes with the purpose of trying to persuade consumers to avoid a product: "Do not choose this product, it is worse for the environment than the average product." In a computer-based experiment, it was investigated how these two types of labels affected preference for some everyday products. Individuals who had a weak or no interest in environmental issues were unaffected by either kind of label. Individuals with an intermediate interest in environmental issues were more affected by a negative label than by a positive label. Individuals with a strong interest in environmental protection were equally affected by the two kinds of labels.
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