| 1. |
- Beal, Jacob, et al.
(författare)
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Robust estimation of bacterial cell count from optical density
- 2020
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Ingår i: Communications Biology. - : Springer Science and Business Media LLC. - 2399-3642. ; 3:1
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Tidskriftsartikel (refereegranskat)abstract
- Optical density (OD) is widely used to estimate the density of cells in liquid culture, but cannot be compared between instruments without a standardized calibration protocol and is challenging to relate to actual cell count. We address this with an interlaboratory study comparing three simple, low-cost, and highly accessible OD calibration protocols across 244 laboratories, applied to eight strains of constitutive GFP-expressing E. coli. Based on our results, we recommend calibrating OD to estimated cell count using serial dilution of silica microspheres, which produces highly precise calibration (95.5% of residuals <1.2-fold), is easily assessed for quality control, also assesses instrument effective linear range, and can be combined with fluorescence calibration to obtain units of Molecules of Equivalent Fluorescein (MEFL) per cell, allowing direct comparison and data fusion with flow cytometry measurements: in our study, fluorescence per cell measurements showed only a 1.07-fold mean difference between plate reader and flow cytometry data.
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| 2. |
- Dam, Christian, 1993, et al.
(författare)
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B2B branding in global commodity networks: a cultural branding analysis of a Danish company going global
- 2022
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Ingår i: Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications. - Cheltenham : Edward Elgar. - 9781839105418 ; , s. 153-165
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Bokkapitel (refereegranskat)abstract
- This chapter explores how global brand meanings are formed for B2B brands. We analyse a Danish B2B brand that struggles with an interruption in their brand meanings due to the company going global. We show that brand meanings are co-created by multiple brand stakeholders drawing upon mythologies circulating in and about global commodity networks. The brand meanings are affected by mythologies of globalisation and global production, which intervene with how the brand meanings are perceived by its customers. This study has implications for how we conceptualise B2B brand meanings. Our case study demonstrates the relevance of cultural branding analyses of B2B brands as well as open the frontiers of cultural branding approaches to global B2B contexts.
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| 3. |
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| 4. |
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| 5. |
- Dam, Christian, 1993, et al.
(författare)
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Marketing the Past: A Literature Review and Future Directions for Researching Retro, Heritage, Nostalgia, and Vintage
- 2024
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Ingår i: Journal of Marketing Management. - 0267-257X .- 1472-1376.
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Tidskriftsartikel (refereegranskat)abstract
- Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature streams on retro, heritage, nostalgia, and vintage. This article reviews marketing literature on retro, heritage, nostalgia, and vintage – and their ontological, methodological, and axiological underpinnings – to synthesise a differential overview of these streams and contribute shared future research directions for researching and understanding past-themed marketing. Thus, based on our review, we identify and discuss areas for future research on marketing the past, specifically concerned with authenticity complexities and marketing management perspectives.
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| 6. |
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| 7. |
- Dam, Christian, 1993
(författare)
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Men of Steel: How Past-Themed Consumption Serves as a Hidden Transcript in Negotiating Masculinity
- 2023
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Ingår i: Consumer Culture Theory Conference.
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Konferensbidrag (refereegranskat)abstract
- This research examines how some groups of men perform resistance towards society due to a perceived alienation. Theoretically drawing on the hidden transcript, I ethnographically study the Danish vintage cycling community to show how they perform hidden resistance through irony and playing dumb, each enabled by past-themed consumption.
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| 8. |
- Dam, Christian, 1993, et al.
(författare)
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Nostalgic Consumption
- 2024
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Ingår i: Elgar Encyclopedia of Consumer Behavior, Edited by Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak. - : EE. - 9781803926261 ; , s. 227-229
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Bokkapitel (refereegranskat)
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| 9. |
- Dam, Christian, 1993
(författare)
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Recycling the past: The case of the vintage-cycling community
- 2021
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Ingår i: Re-opening the bin - Waste, economy, culture and society. - Digital.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper explores how nostalgia serves as an ideological backdrop that occasionally structure how consumers decide to discard or re-circulate consumption goods.
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| 10. |
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