| 1. |
- Bozkaya, Burcin, et al.
(författare)
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Premium e-grocery : exploring value in logistics integrated service solutions
- 2009
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Ingår i: Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009. - : Elsevier.
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Konferensbidrag (refereegranskat)abstract
- E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarkets are seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo-demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.
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| 2. |
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| 3. |
- de Kervenoael, Ronan, et al.
(författare)
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Activating e-bank users : exploring the potential impact of e-atmospherics and experiential marketing
- 2008
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Ingår i: Consumer behaviour. - London : Delmar Cengage Learning. - 9781844803811
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Secured bank was established as a private commercial bank in the mid 1950's with currently over $40 billion in assets. It is now the third largest bank in Turkey with over 10.2 millions customers, 489 branches, and 2000 ATMs. Since 1999, a call centre and an Internet transaction site are available using state-of-the art technology. Secured bank is the leader in foreign trade, financing 25% of Turkey's exports and 19% of its imports; cash management, custody and Internet banking and manages the fastest growing credit card loyalty reward program in Turkey. Secured bank has long been renowned for its services' innovation. The culture of innovation that enhances customer expectations is at the centre of both their business and marketing strategies. It was the first to offer multi-currency cash management, Internet and telephone banking, Shop & Miles (the first frequent flyer program credit card), Flexi Card (the first credit card in Europe to allow customers to create their ideal credit card, customized to their specific financial needs) and Minibank (an innovative banking program for kids).
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| 4. |
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| 5. |
- de Kervenoael, Ronan, et al.
(författare)
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Adopting the experiential values propositions as e-atmospherics : an illustration through the case of e-banking
- 2008
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Ingår i: Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008. - : Elsevier BV.
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Konferensbidrag (refereegranskat)abstract
- For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'. Taking the case of e-atmospherics in Turkish e-banking practices, we revisit the theory of strategic experiential modules which are sense, feel, think, act and relate. Two major ebanking experience providers' types of communication, product design, retail presence and epresence have been unpacked. These are Garanti Bank, who's known with its many award winning web site, and Akbank who has a standard web site. The Turkish banking at the border of the EU and under global influences has expended and liberalized dramatically over the last decade making the most of new technologies, hence offering an interesting perspective in a non-homogenous society where the technological divide remains important. First a qualitative content analysis of both bank's homepages is conducted. This is followed by 43 online surveys, where 18 is Garanti Bank consumer, 19 is Akbank consumer and 6 is both Garanti and Akbank consumer, to explore how e-atmospherics experiential features currently recognized by users. Our findings indicate that experiential marketing in e-banking can be expected to be the key to greater online migration of consumers and differentiation among the players. Yet, while the first two steps sense and feel are explicitly developed by both players, act and relate still remain poor. Moreover, 'think' is discovered to be a key moderator where both banks seem to lack clear strategy.
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| 6. |
- de Kervenoael, Ronan, et al.
(författare)
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Anticipating e-grocery services pre-purchase practices : contrasting trajectories in households’ organisation
- 2007
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Ingår i: Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), San Francisco, USA, June 29-July 2, 2007.
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Konferensbidrag (refereegranskat)abstract
- Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, e-grocery shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers’ e-strategies. Nowadays, there is simply no single member whom is ‘in sole charge of grocery shopping’. New e-grocery pre-purchase procedures should, however, be adapted to the chosen channel. These socially embedded practices should also be understood within the domestic/household context. In this paper, we present the case for a re-conceptualisation of the pre-purchase practices that surround e-grocery. Technology mediated household organisation is reviewed in the context of multiple equipment, diverse technological generations and access types, and household members’ geographical locations. We then, provide a theoretical analysis in the perspective of consumers’ daily life established social practices and cultural norms and routines, constrained by the repetitive aspects of grocery shopping. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. The multifaceted aspects of information gathering and sharing are unpacked including foreseen usage of grocery in specific social circumstances (conspicuity of food consumption) and perspectives (timing, logistic, and alternatives). Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.
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| 7. |
- de Kervenoael, Ronan, et al.
(författare)
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Capturing loyalty across garment ranges : the case of supermarket children's clothing in the UK
- 2008
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Ingår i: Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008.
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Konferensbidrag (refereegranskat)abstract
- In recent years, the UK clothing and fashion industry has undergone some major changes. While the demise of traditional high street brands such as C&A have been widely heralded in the media, a new phenomenon has dramatically changed the children's garment landscape with the emergence of supermarkets as viable alternative providers. In a world where fashion is the prerogative of a substantial majority of the population, image, social status, personality, identity and self expression are so crucial and modelled around key top brands, the main UK supermarket chains seem - rather against the odds - to have created a new, socially-acceptable type of fashion consumption. Have supermarkets own label brands really moved from 'me too' to suitable everyday prestige alternatives? In addition, while parents control purchases for the smallest children, are they convinced to stay loyal across the age ranges - without somehow stigmatizing themselves or their children? Our exploratory research encompasses supermarket stores that are located on the outskirts of town - not accessible by walking from city centres - as a reflection of current spatial change in shopping patterns in the UK. Fifty nine interviews conducted in two ASDA and two TESCO stores in Devon and in Glasgow were analyzed. Our theoretical perspective draws on a body of research covering areas such as intra-household economy and relationships, children and childhood imagery, the consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, clothing shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers' marketing strategies. While ease of access (through linked grocery shopping) price and quality are perceived as the main decision factors, we reveal that style and design, commendation by word of mouth, refund policies and assortment/variety also linked to multiplicity of usage are greatly influencing parental choice. We highlight the increasing importance of browsing as a modern improvisation choice practice (planned impulse buying). We then provide a re-definition of 'taste and style' and another view of what it could be to be a good parent. Supermarket clothing ranges are perceived as a way to help in grounding, forming and assessing future clothing consumptions.
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| 8. |
- de Kervenoael, Ronan, et al.
(författare)
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Categorizing ‘intention to use’ e-government services through mobile phone : the importance of front loading activities
- 2008
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Ingår i: Paper presented at the International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008.
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Konferensbidrag (refereegranskat)abstract
- E-government has often been heralded as the new way forwards for emerging countries. While many such countries are already offering e-government services and are gearing up for further growth, little is actually known of the forming stages that are necessary to ensure a greater rate of success and avoid the traditional failure traps linked to new technology and information system adoption and diffusion. We situate our research in the case of mobile phone as a reflection of the current market situation in emerging countries. We contend, in this paper, that more research is needed to understand future intention to use e-government services through mobile phone technology. Front loading activities both from a government and technology perspectives are required to facilitate the decision making process by users.
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| 9. |
- De Kervenoael, Ronan, et al.
(författare)
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Dimensionalizing e-grocery shopping 'in practice' : an illustration through Turkish consumers' front-loading activities
- 2007
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Ingår i: Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007.
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Konferensbidrag (refereegranskat)abstract
- Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and e-tailing. We surmise that, due to the nature of the products/services, e-grocery shopping is bringing new complexities for consumers. These socially embedded practices should also be understood within the domestic/household context. We present the case for a re-conceptualisation of the practices that surround e-grocery in an emerging country situation. Technology mediated household organisation is reviewed in the context of diverse technological generations and access types. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.
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| 10. |
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