| 1. |
- Denny, Iain
(författare)
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The sneaker – marketplace icon
- 2020
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Ingår i: Consumption, markets & culture. - : Taylor & Francis. - 1025-3866 .- 1477-223X. ; 24:5, s. 456-467
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Tidskriftsartikel (refereegranskat)abstract
- The sneaker is a near disposable foot cover and a precious cultural artefact. It is a platform for some of the most recognizable brands in the world to showcase new technology and a vessel for nostalgia. It is an afterthought we slip on as we shuffle to the bodega on a Sunday morning and an all-consuming subcultural obsession. One can even use it to play sports. Footwear has long served as a means to communicate social status, virility, sexuality, and many other qualities, but how did such an ostensibly practical, prosaic, and ubiquitous item of clothing come to be such a remarkable and versatile icon of contemporary consumer culture? This article attempts to shed light on the actors and practices that have influenced the development of the cultural meanings we have come to associate with the sports shoe.
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| 2. |
- Hietanen, Joel, et al.
(författare)
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Consuming a Machinic Servicescape
- 2016
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Ingår i: Advances in Consumer Research. ; 44, s. 304-308
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Tidskriftsartikel (refereegranskat)abstract
- Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such con- sumption contexts. We offer the airport servicescape as an illustrative example.
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| 3. |
- Wickstrom, Alice, et al.
(författare)
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“Something is missing” : Melancholia and belonging in collective consumption
- 2021
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Ingår i: Marketing Theory. - : SAGE Publications. - 1470-5931 .- 1741-301X. ; 21:1, s. 75-91
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Tidskriftsartikel (refereegranskat)abstract
- In this essay, we explore the limits of marketized belonging through Kristeva's theorization of melancholia and desire. This allows us to problematize "joyful" accounts of societal re-enchantment and how "belonging" through collectives of consumption (such as neo-tribes, subcultures of consumption, and brand communities) is generally seen as a natural response to modernist rationalization and increased individualization. Instead, we argue that the scholarly understanding of collective forms of consumption has been premised upon paradoxical ground due to the notion of the subject-as-consumer as lacking often being implicitly reproduced, albeit theoretically neglected, allowing for the reproduction of romanticized ideals of marketized "communality." We foreground how tensions between individuality and communality are negotiated within markets and argue that collective forms of consumption feed upon separation, fragmentation, and the suspension of "joy" rather than relationality and belonging. We propose that this allows for a better understanding of the desire tobecomethrough collective consumption and direct further attention toward questions related to liminality, detachment, loss, and exclusion.
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