| 1. |
- Denver, Sigrid, et al.
(författare)
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Consumer preferences for low-salt foods - a Danish case study based on a comprehensive supermarket intervention.
- 2021
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Ingår i: Public Health Nutrition. - 1368-9800 .- 1475-2727. ; 24:12, s. 3956-3965
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Tidskriftsartikel (refereegranskat)abstract
- OBJECTIVE: The objective is to analyze Danish consumers' attitudes to buying food with reduced salt content.DESIGN: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores.SETTING: Stores spread across Denmark.PARTICIPANTS: Consumers who buy food in the stores.RESULTS: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews confirmed that many consumers were more focused on other elements of the official dietary advice than reduced salt consumption, such as eating plenty of vegetables, choosing products with whole grains and reducing their intake of sugar and fat.CONCLUSIONS: Overall, both the scanner data and the interviews pointed in the same direction, toward the conclusion that salt content is often a secondary factor when Danish consumers make dietary choices.
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| 2. |
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| 3. |
- Denver, Sigrid, et al.
(författare)
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Dietary priorities and consumers’ views of the healthiness of organic food : purity or flexibility?
- 2022
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Ingår i: Organic Agriculture. - : Springer Science and Business Media LLC. - 1879-4238 .- 1879-4246. ; 12:2, s. 163-175
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Tidskriftsartikel (refereegranskat)abstract
- Previous studies have shown that belief in the healthiness of organic food is a strong motive for buying organic. Typically, a positive relation between a nutritionally balanced diet (with respect to fruit, vegetables and meat) and organic consumption is also found. As market shares of organic food are much smaller than those of conventional food, consumers may face a trade-off between buying organic and choosing the nutritional composition they prefer. Using data from a survey of around 1300 Danish consumers, we found that almost all respondents believed that organic food contains fewer unwanted substances than non-organic food, and that around a third considered organic food to be nutritionally superior. Respondents with high organic consumption and who believe in the nutritious superiority of organic food products were more likely to belong to a small group of respondents who prioritized buying organic. However, the vast majority, particularly those with low levels of organic consumption, prioritized dietary flexibility over organic produce. Our findings suggest that to motivate those in this large consumer segment to increase their organic consumption, it will be necessary to offer a broader, more nutritionally differentiated, range of organic products.
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| 4. |
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| 5. |
- Denver, Sigrid, et al.
(författare)
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Is an Increase in Organic Consumption Accompanied by A Healthier Diet? : A Comparison of Changes in Eating Habits among Danish Consumers
- 2019
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Ingår i: Journal of Food Products Marketing. - : Informa UK Limited. - 1045-4446 .- 1540-4102. ; 25:5, s. 479-499
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Tidskriftsartikel (refereegranskat)abstract
- Several studies have shown that consumers with a high organic consumption often have dietary habits that include more fruit and vegetables but less red meat. This paper takes a novel approach by investigating whether changes in consumption of organics and improvements in dietary habits also are related. The results show that many consumers seem to improve their diet while increasing the organic consumption. Further, the study suggests that some households already have a relatively healthy diet in terms of fruit, vegetables, and meat consumption, when they start buying organic food. When organic consumption reaches a certain level, further increases in organic consumption are more likely to take place at the same time as dietary habits are improved. References to health and climate considerations seem to be the most important motivations for reducing meat consumption, while higher availability of organics is the most important reason for increasing organic consumption.
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| 6. |
- Denver, Sigrid, et al.
(författare)
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Plant-based food – Purchasing intentions, barriers and drivers among different organic consumer groups in Denmark
- 2023
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Ingår i: Journal of Cleaner Production. - 0959-6526 .- 1879-1786. ; 419
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Tidskriftsartikel (refereegranskat)abstract
- How do we design policies that support a shift in eating habits towards a diet that includes more vegetable-basedproducts and less meat, and in particular red meat? To inform policy, more information is needed about consumers’perceptions of the plant-based protein alternatives that have become available on the market. Thepresent study of 1000 Danish consumers examined oat drink and plant-based mince as substitutes for cows’ milkand minced beef. While the popularity of these is increasing, in 2021 70% of Danish consumers had nonethelessnever tried using oat drink or plant-based mince. Respondents who stated that they often bought organic foodwere more likely to associate the plant-based products with benefits as well as being more likely to have triedusing the plant-based products. While plant-based products were associated mainly with public good characteristics,it was private good characteristics that explained consumption of the products. Therefore, improvingtaste – or changing people’s expectations about it – and reducing price are ways to reduce barriers to consumption.Initiatives to improve public understanding of the ways in which plant-based and animal-basedproducts differ are also important, as many respondents were somewhat unclear about which characteristicsthey associated with the two products.
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| 7. |
- Denver, Sigrid, et al.
(författare)
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Samspil mellem økologisk forbrug og sundhed
- 2018
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Ingår i: Øget efterspørgsel efter danske økologiske fødevarer: : Tre studier af motiver og ønsker hos forbrugerne med fokus på sundhed, lokale fødevarer og øget eksport. - Tre studier af motiver og ønsker hos forbrugerne med fokus på sundhed, lokale fødevarer og øget eksport.. - : Frederiksberg: Institut for Fødevare- og Ressourceøkonomi, Københavns Universitet. - 9788792591883 ; , s. 11-33
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 8. |
- Lund, Thomas B., et al.
(författare)
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Moral Convictions and Meat Consumption-A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden
- 2021
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Ingår i: Animals. - : MDPI. - 2076-2615. ; 11:2
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Tidskriftsartikel (refereegranskat)abstract
- Simple Summary In western Europe, national animal welfare legislation since the 1980s in combination with EU legislation has served to ensure minimal requirements for the welfare of farm animals. For many consumers, however, these requirements do not go far enough. Market-driven initiatives where farmers, processors of animal products, and retailers raise the standards via labelling schemes and price premiums may further improve the welfare of farm animals, but such initiatives are only viable solutions if there is sufficient consumer support. To find out to what extent such support exists, we studied the relationship between animal ethics orientations and consumer demand for welfare-enhanced pork in Denmark, Germany, and Sweden. In all three countries, we identified a consumer segment that endorses the ideal behind schemes to enhance farm animal welfare, i.e., that it is ethically justified to eat meat provided the animals enjoy a good level of welfare. Consumers in this segment are highly concerned about animal welfare, and also purchase welfare pork more often than other consumers. More than one fourth of consumers in all three countries belong to this segment; therefore, we believe that market actors can be reassured that there will be persistent consumer demand for welfare-enhanced meat. Background: The relationship between animal ethics orientations and consumer demand for meat with high standards of animal welfare, and the way this relationship plays out in different countries, is not well understood. Using pork as a case study, this comparative study aims to identify the animal ethics orientations that drive purchases of welfare meat in Denmark, Germany, and Sweden. Methods: Cross-sectional questionnaire data from representative samples of approximately 1600 consumers in each country were collected. A segmentation of pork consumers (using latent profile analysis) was carried out. Results: In all three countries, two subgroups were concerned about farm animal welfare: the first subgroup was driven by animal rights values; the second subgroup by animal protection values, where the main principle was that "it is all right to use animals as long as they are treated well". Other consumer groups are less concerned about farm animal welfare and display little or no preference for welfare pork. Conclusions: In all three countries, dual demand for welfare pork exists. The findings of this study can be used, among others, to understand the marketability of enhanced welfare animal products and the potential for market-driven animal welfare improvements.
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| 9. |
- Nordström, Jonas, et al.
(författare)
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The impact of voluntary sustainability adjustments on greenhouse gas emissions from food consumption – The case of Denmark
- 2024
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Ingår i: Cleaner and Responsible Consumption. - 2666-7843. ; 12
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Tidskriftsartikel (refereegranskat)abstract
- In this study we ask how a range of environmental sustainability adjustments that consumers find it easy to adopt affect the carbon footprint of their food consumption. The study is based on information about real purchases of food products and responses to a questionnaire about the various sustainability adjustments that the study participants apply and their concern about climate change. Based on principal component and regression analysis the results from the study indicate that sustainability adjustments such as organic consumption, buying domestically produced food and eating seasonal produce, as well as concern about climate change, are associated with a reduced carbon footprint from food consumption. The largest reductions were found for organic consumers. The results suggested that most committed organic consumers have a carbon footprint that is about one third smaller than that of consumers who seldom buy organic food products. The results also indicate that these voluntary sustainability adjustments are not sufficient to secure conformity with today’s goals for reduced greenhouse gas emissions.
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