| 1. |
- Funke, Michael, 1966-
(författare)
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Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden’s international advertising 1955-1972
- 2023
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Ingår i: Journal of Historical Research in Marketing. - : Emerald Group Publishing Limited. - 1755-750X .- 1755-7518. ; 15:1, s. 1-24
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to analyze the Swedish Advertisers’ Association role in institutional development of Swedish international advertising during 1955–1972.Design/methodology/approach – Qualitative analysis of organizational material to analyze institutional development of collective international advertising.Findings – A new postwar paradigm that focused on a consumer-oriented brand ideology enabled marketing nexecutives in the Swedish Advertisers’ Association to develop a new discourse on international advertising inSweden, which then was institutionalized within a national network on export promotion. The institutionalization process was supported by a corporatist system typical of smaller export dependent postwar European economies.Research limitations/implications – While based on a national case, this study points to the importance of understanding how advertising concepts are embedded within other economic, political and cultural systemsthan in those they originated in and how this contributes to a heterogenous implementation of similar ideas andpractices. This study also illustrates how members can use their association to institutionalize a new discourse on marketing and network with other actors to enhance the use and reputation of its ideas and practices.Practical implications – By highlighting the importance of analyzing both internal and external organizational relations, this study contributes to the research on history of marketing by making salient the importance of an institutional perspective to understand key processes in marketing. In practice neitherthe institutional perspective nor the explanatory power of discourse has received much attention, therefore the study results should be both interesting and valid for practitioners as well.Originality/value – The study of the historical development of international advertising is limited and often descriptive. This study contributes to the literature by using a theoretical and methodological approach to make salient how the interaction between discourse, marketing associations and other collective actors propelled the institutionalization of international advertising within a specific national context.
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| 2. |
- Funke, Michael, 1966-
(författare)
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Advocacy Coalitions and Strategic Interests - the Policy Process of Swedish Advertising Self-Regulation 1950-1971.
- 2013
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Ingår i: Knowledge and Policy Change. - Cambridge : Cambridge Scholars Publishing. - 144384232X - 9781443842327 ; , s. 131-168
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The article suggests a combination of advocay coalition framework and strategic interest theory in analyzing policy processes where interest groups with opposing regulatory preferences must compete or delibarate on regulation. The model is applied on an empirical case constituting the development of Swedish advertising self-regulation during the postwar era, 1950-1971.
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| 3. |
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| 4. |
- Funke, Michael, 1966-
(författare)
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Assar Natanael Svensson
- 2019
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Ingår i: Svenskt biografiskt lexikon. - Stockholm : Riksarkivet. ; , s. 658-658
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Biografisk artikel om industrialisten och entreprenören Assar Svensson.
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| 5. |
- Funke, Michael, 1966-
(författare)
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Business Associations and Institutional Development of Swedish Post-War Export Advertising
- 2022
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- The study highlights the importance of business associations in institutional development in a political economy. Utilizing Streeck & Schmitter’s concept of two logics of collective action, in which interest group action is explained by internal relations (logic of membership) as well as external relations (logicof influence), the paper analyzes the Swedish Advertisers’ Association role in the institutional development of Swedish export advertising during 1955-1972.Using qualitative analysis ofassociational material to trace institutional development, the paper demonstrates that thanks to the logicof membership, expressed in bottom-up member engagement, the association’s leadership together with members established new institutional resources and services for export advertising during the second half of the 1950s. Among the initiatives were educational efforts, knowledge-exchange forums, national trademarks, and registries with information of foreign ad markets.As the competitiveness of Swedish exports was of national interest, the services attracted external actors, as the government, state agenciesand other business associations. Here the logic of influence, conveyed in increasing contacts between the association’s leadership and external representatives, embedded its institutions in a wider network of stakeholders in export promotion. This process was facilitated by the post-war dominance of corporatism, which emphasized cooperation between collective actors. The contributions of the association grew in size and importance until the formation of the Swedish Export Council in 1972, that redrew the institutional landscape of export promotion by forming a more centralized form of cooperation between the government and the export business community.Keywords advertising, business association, business interest organization, corporatism, economichistory, export promotion, institutions, marketing history, post-war, Sweden
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| 6. |
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| 7. |
- Funke, Michael, 1966-
(författare)
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Från tidningsannonser till sponsrade länkar : den svenska reklamens utveckling
- 2013
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Ingår i: Entreprenörskap och varumärken. - Möklinta : Gidlunds förlag. ; , s. 87-106
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Artikeln åskådliggör den moderna svenska reklamens historiska utveckling och förklarar den utifrån interaktionen mellan marknads- och innovationsutveckling, nya reklamkoncept och påverkan från samhällsdebatt och regleringar.
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| 8. |
- Funke, Michael, 1966-
(författare)
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Johan Victor Svenson
- 2017
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Ingår i: Svenskt biografiskt lexikon. - Stockholm : Riksarkivet. ; , s. 628-631
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Biografisk artikel om industrialisten och uppfinnaren John Victor Svenson
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| 9. |
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| 10. |
- Funke, Michael, 1966-, et al.
(författare)
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Making a Living, not Music History: The Economic History of the Swedish Dance Band Music Industry 1970-2010.47th Annual Economic and Business History Conference, Salt Lake City, 18th - 22nd May.
- 2022
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Dansband music, a genre exclusive to Scandinavia and having a profound influence on the success of Swedish music, has post 1960 accounted for a significant part of music sales - the most successful bands have sold more albums than ABBA - and live performances in Sweden.The genre has particular features: Musicians are pro or semi-pro and often have their own companies; songs are not foremost for listening, but to supply live dance music. This gives the music a strong commercial potential, and a specific business model where gigs account for much of revenue, while music sales often utilize channels (petrol stations, grocery stores and mail order) outside the traditional record trade.We link the development in the industry to socio-demographic and institutional factors. We find that adaptation to the audience's taste, a standardization of products, and control over production and distribution channels have contributed to the industry's longevity.
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