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| 2. |
- Alzamora, Geane Carvalho, et al.
(författare)
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Peircean semiotics and transmedia dynamics : Communicational potentiality of the model of Semiosis
- 2014
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Ingår i: Ocula: Occhio Semiotico sui Media/Semiotic Eye on Media. - : Associazione Ocula. - 1724-7810. ; :15
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Tidskriftsartikel (refereegranskat)abstract
- In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary commentators, such as Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004), and Bergman (2000, 2003, 2007). In addition, transmedia dynamics are explored according to Jenkins (2001, 2006, 2013), Göran (2012), and Jansson (2013). We discuss the notion of media as sign mediation and transmedia dynamics as an improvement of semiosis, based on the pragmatic approach to the latter. Transmedia narratives refer to integrated media experiences that unfold across a variety of platforms, attracting audience engagement and offering new and pertinent content. Moreover, the productive incompleteness of the interpretant is taken as a conceptual parameter for understanding the way in which media consumption regulates habits and delineates the transmedia narrative in the sign process of network associations. In conclusion, we stress how the semiotic operation of representation, associating new signs and collateral experience, without losing the narrative reference (semiotic operation of determination), emerged in transmedia environments.
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| 3. |
- Alzamora, Geane Carvalho, et al.
(författare)
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#PrayforAmazonia : Transmedia mobilisation within national, transnational and international identities
- 2024
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Ingår i: Transmedia selves. - Abingdon : Routledge. - 9780367680572 - 9780367680602 - 9781003134015 ; , s. 161-178
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Bokkapitel (refereegranskat)abstract
- In August 2019, a large-scale series of fires struck the Amazon rainforest in Brazil and neighboring countries. The event generated great national, transnational (other Amazon region countries), and international commotion. The collective actions were visible in media environments such as WhatsApp, online social networks, and the press. The dispute of meanings was driven by media positioning from various and conflicting local identities, such as indigenous tribes, rural producers, prospectors, loggers, and environmentalists, as well as celebrities and representatives of international governments. Several hashtags permeated the collective actions in this scenario, including the hashtag #PrayforAmazonia, which reached online trending topics worldwide and mobilized international public opinion. The semantic ecosystem of hashtags in this context, including the ubiquitous #PrayforAmazonia, circumscribed political positions in media formats. In this chapter, we aim to understand how the dominant trajectories of hashtags related to the Amazon fires reveal the transmediatic dispute of meanings among different identities. The theoretical framework revolves around concepts such as transmedia identity transmedia mobilization and hashtag activism, and builds on the work done in these areas by previous authors. The methodological approach is twofold. First, there are the data mining procedures with automatic collection on Twitter and in public WhatsApp groups between August 11, 2019, the starting date of the fires, and September 11, 2019, a month later. The corpus is constituted by the trajectory of events connected to the fires, which are associated with hashtags in the national, transnational, and international Twitter trending topics, and related to the most shared themes and images in Brazil in the public WhatsApp groups. Second, there is the analytical phase in which the dispute of meanings is analyzed based on Peircean semiotics, considering the hashtag as a mediator sign of varying positions related to the interpretants generated and the collateral experiences that accompany them. The findings point into the direction that the communicational process permeated by hashtags has a transmediatic nature, singularized by the variety of interpretants generated in tune with the multiple identities that cross the event investigated.
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| 4. |
- Borges, Priscila Monteiro, et al.
(författare)
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The Role of Beliefs and Behavior on Facebook : A Semiotic Approach to Algorithms, Fake News, and Transmedia Journalism
- 2019
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Ingår i: International Journal of Communication. - : University of Southern California, Annenberg School for Communication & Journalism. - 1932-8036. ; 13, s. 603-618
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Tidskriftsartikel (refereegranskat)abstract
- This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.
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| 7. |
- Freeman, Matthew, et al.
(författare)
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Introduction : Transmedia Studies—Where Now?
- 2018
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Ingår i: The Routledge Companion to Transmedia Studies. - New York : Routledge. - 1138483435 - 9781138483439 ; , s. 1-12
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 8. |
- Gambarato, Renira R., et al.
(författare)
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2014 FIFA World Cup on the Brazilian Globo Network : A transmedia dynamics?
- 2017
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Ingår i: Global Media and Communication. - : Sage Publications. - 1742-7665 .- 1742-7673. ; 13:3, s. 283-301
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Tidskriftsartikel (refereegranskat)abstract
- The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms.
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| 9. |
- Gambarato, Renira R., et al.
(författare)
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2016 Rio Summer Olympics and the transmedia journalism of planned events
- 2018
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Ingår i: Exploring transmedia journalism in the digital age. - Hershey : IGI Global. - 9781522537816 - 9781522537823 ; , s. 126-146
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.
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| 10. |
- Gambarato, Renira R.
(författare)
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A Design Approach to Transmedia Projects
- 2018
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Ingår i: The Routledge Companion to Transmedia Studies. - New York : Routledge. - 1138483435 - 9781138483439 ; , s. 401-409
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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