| 1. |
- Engdahl, Emma, 1969-, et al.
(författare)
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The changing ethos and personae of shop-window mannequins within consumer culture : Expressions of gendered embodiment
- 2019
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Ingår i: Journal of Consumer Culture. - : Sage Publications. - 1469-5405 .- 1741-2900. ; 19:1, s. 21-46
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Tidskriftsartikel (refereegranskat)abstract
- In this article, the invention of new forms of desire that target the gendered body in consumer culture is examined through the lens of the visual rhetoric of shop-window mannequins. The article is a result of cross-disciplinary research combining rhetorical and sociological theories and methods. Inspired by nonverbal methods and theories of embodiment, successive modernities and gender, the changing ethos and personae of mannequins from the 1930s until today are decoded. The shop window could be seen as a microcosm of consumer culture and is, therefore, interesting to study over time to unveil its shifting ideals. The empirical data consist of over 1000 pictures of window displays. Questions that are asked in analysing the empirical material are the following: (1) What ethos and personae do the shop-window mannequins nonverbally express? (2) How do the ethos and personae they nonverbally express change during the transformation of modernity? and (3) Are there any differences between the ethos and personae nonverbally expressed by the male and female mannequins, as well as within each gender? In the two first sections, a theoretical understanding of the concepts of ethos and persona as forms of embodiment that emerge through the interaction between the shop-window mannequins and the consumer is developed. In the third section, the empirical technique that has been used to capture the ethos and personae expressed by the shop-window mannequins is treated. In the fourth section, the notion of successive modernities is introduced, as the study aims to observe the transformation of the ethos and personae of male and female shop-window mannequins during the course of modernity. Also a gender perspective is added as the observation shows differences between and within each gender category. In the fifth section, the result of the analysis of the empirical materials is presented.
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| 2. |
- Engdahl, Emma, 1969-, et al.
(författare)
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The visual rhetoric of store-window mannequins
- 2011
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Ingår i: Argumentation. ; , s. 6-6
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Konferensbidrag (refereegranskat)abstract
- This collaborative paper examines the visual rhetoric of mannequins: the embodied media representation of the future consumer. Citing material evidence from Sweden, the USA, Egypt, Singapore, and China, the paper explores the visual arguments of mannequins as they embody female and male con-structions of identity, position, and power, both reflecting and shaping social doxa with regard to gender norms, sexuality, religious behavior, end even nationality.
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| 3. |
- Gelang, Marie
(författare)
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Actio Capital : The Non-verbal Resources of Rhetoric
- 2013
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Ingår i: Verbal and Visual Rhetoric in a Media World. - Amsterdam, Netherland : Leiden University Press. - 9789087281908 - 9789400601413 ; , s. 165-177
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Bokkapitel (refereegranskat)abstract
- In the article a new concept, “Actio Capital” is introduced. Actio refers to how a speech is delivered in a public setting. The concept is intended to provide an overall description and understanding of a speaker’s resources with regard to actio. Actio Capital is a theoretical model that describes the development of a speaker’s actio from actio resource, to asset, and finally to Actio Capital. The model is inspired by Pierre Bourdieu’s concepts of habitus and symbolic capital along with the analysis of both classical and modern handbooks and recent research about actio, as well as an empirical study of university lecturers.
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| 4. |
- Gelang, Marie, 1957-, et al.
(författare)
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Actio som förkroppsligad attityd : En burkesk och multimodal metod för analys av ickeverbal kommunikation
- 2017
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Ingår i: Rhetorica Scandinavica. - Ödåkra : Retorikförlaget. - 1397-0534 .- 2002-7974. ; :75, s. 7-26
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Tidskriftsartikel (refereegranskat)abstract
- Denna artikel presenterar en studie av attityder som visas i en medlingssituation i en svensk reality-teveserie om grannkonflikter. Syftet är att utveckla en teoretisk och metodologisk ram för retorisk analys av ickeverbala yttranden. I artikeln skisseras en teori baserad på retorikens actio och Kenneth Burkes syn på förkroppsligad attityd. Actio utforskas genom en multimodal analys, det vill säga genom hur olika mänskliga modaliteter– såsom gester, ansiktsuttryck, huvudrörelser, kroppshållning, röstnyanser etc. – samverkar och skapar mening åt den ickeverbala kommunikationen. Med hjälp av skillnader i actiokvaliteter identifierades två attityder vilka tydligt påverkade medlingen: nedlåtenhet och trots. Tillsammans bildar de en struktur som befäster konflikten. I artikeln dras slutsatsen att de teoretiska begreppen attityd och actio-kvaliteter tillsammans utgör en meningsfull modell för att analysera kroppsspråket i kommunikativa situationer och att tidiga iakttagelser av ickeverbala yttranden kan bidra till lyckad medling.
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| 5. |
- Gelang, Marie, 1957-
(författare)
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Actiokapitalet : retorikens ickeverbala resurser
- 2008
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The aim of this thesis is to deepen the understanding of actio. Actio refers to how a speech is performed in a public setting. Actio differs from nonverbal communication in general in that actio is performed in a rhetorical situation with the intention to be persuasive. The primary interest is to find theories to define actio and find out how actio affects the interpretation of a speaker’s delivery. Therefore, the goal of the research is to try to find interpretive concepts for actio that can be used in the theory and analysis of actio in different rhetorical materials, as well as to find out what recipients perceive regarding a speaker’s actio, and in what way actio influences their interpretation of the speaker. In order to do so two different sources of material have been used. One is classical and modern handbooks and recent research about actio as well as nonverbal communication in a wider sense. This literature has been analysed and interpreted. The other is observations and recordings of four university lecturers who were observed by student focus groups. After each lecture, the members of the groups discussed the teacher’s actio, and the conversations were recorded. The lectures and conversations were both transcribed and analysed. In the study of literature and research, the following features have emerged as important aspects of actio. Actio is perceived as an activity that informs the recipient/audience about the speaker’s character, including his emotional state. Actio is also an activity that finds its meaning and interpretation in relation to the context. Actio is performed within society, where traditions, rituals, manuals and so on influence people’s understanding of what is appropriate in different situations. Actio is accordingly a personal activity as well as a part of a human social order. It is deeply rooted in history and its context. As a result of this study some rhetorical concepts are suggested that are intended to describe, explain and define actio, namely: ethos (character), pathos (feelings), decorum (propriety) and kairos (“the right moment”). These concepts can make clear and explain some of the processes that are ascribed to actio throughout history. In order for the concepts to define actio some specific aspects of the concepts are more closely examined and presented Accordingly ethos, pathos, decorum and kairos are concepts that can provide theoretical frameworks and analytic dimensions to research about actio. Focus in the study of teachers’ actio has been on the receivers’ interpretations. The statements presented in the analysis reveal which aspects of actio the members of the group had noticed, and how they interpret these aspects. The analysis shows that in order to interpret lecturers’ actio, members of the group refer to qualities of actio. It is not what the lecturers do, but how they do it, which makes a difference in the interpretation of the lecturer. Qualities of actio meaning those aspects of actio that create the nuances, and make actio appear with variation. The qualities that have appeared to be important for the interpretation of a speaker’s actio are energy, dynamism, and tempo. Energy relates mainly to the intensity of different bodily movements, dynamism relates to the variation of, e.g. gestures or postures, and tempo relates to speed, timing and rhythmic variations in actio. It is emphasised that these “actio qualities” open up a new perspective on actio for rhetorical research. Altogether the empirical body of material of university lecturers has shown that certain “qualities in actio”, the multimodal activity and the receivers’ preconceptions and expectations affect the interpretation of actio. Finally a new concept, “Actio Capital”, is introduced. Actio Capital is a theoretical model that describes the development of a speaker’s actio from actio resource, to asset, and finally to Actio Capital. The model is inspired by Bourdieu’s concepts of habitus and symbolic capital along with the analysis of both the handbooks and research, as well as the empirical study. Actio Capital is intended to provide an overall description and understanding of a speaker’s resources with regard to actio. On the whole, all human beings – assuming they are healthy – have the same resources of actio, i.e. the same basic physical ability to use their bodies for gestures, variation of voice and so on. Which of these actio resources a person will use, which will become a person’s actio assets, depends on a variety of different things like personality, what kind of life she has lived etc. Depending on how these assets are used, for instance with the help of actio qualities, they can become Actio Capital. Which of a speaker’s actio assets that will be recognised and valued as capital varies from situation to situation according to the circumstances.
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| 6. |
- Gelang, Marie, 1957-, et al.
(författare)
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Casebaserat lärande inom humanistiska studier : Erfarenheter från Kandidatprogram i språk, retorik och kommunikativt ledarskap
- 2021
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- In the development of a new program at the School of Humanities at Örebro University, the subjects involved (English language, Rhetoric and Swedish), proposed the implementation of a pedagogical model that hitherto has been underused in the humanities, namely case-based learning. Although well established in other fields, case pedagogy has not been tested in the humanities to any large extent. In this report, we first describe the three subjects’ take on case pedagogy along with our experiences from its implementation in the program. Next, we discuss the criteria we deem essential for success in this pedagogical model; these four criteria that comprise the Harvard model are authenticity, open-endedness, applicability of theory, and implementation that supports learning objectives. In summary, we emphasize that these criteria should not be considered as a fixed template; instead, we propose that they be regarded as a source of inspiration and let applicable fields of practice and the discipline itself dictate which criteria are relevant.
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| 7. |
- Gelang, Marie
(författare)
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Det konstfulla framförandet
- 2011
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Ingår i: Forelesningens kunst. - Oslo : Unipub forlag. - 9788274774995 ; , s. 51-72
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Bokkapitel (refereegranskat)
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| 8. |
- Gelang, Marie, 1957-
(författare)
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Introduktion : Kroppens retorik
- 2022
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Ingår i: Rhetorica Scandinavica. - Ödåkra : Retorikförlaget. - 1397-0534 .- 2002-7974. ; 26, s. 1-4
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)
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| 9. |
- Gelang, Marie, 1957-
(författare)
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Kairos och actio - a rhetorical approach to timing
- 2021
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Ingår i: Res Rhetorica. - : Polish Rhetoric Society. - 2392-3113. ; 8:3, s. 111-124
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Tidskriftsartikel (refereegranskat)abstract
- This article explores timing, kairos, in human interaction by analyzing nonverbal communication. The skill of timing, being able to do “the right thing at the right time,” is important for rhetorical agency. What are the silent processes in human interaction, and how do they influence the possibility for a kairotic moment to occur? Empirical material consisting of theater rehearsals has been analyzed. The findings show that the actio qualities: tempo and energy, as well as phronesis, are important factors for the appearance of a kairotic moment.
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| 10. |
- Gelang, Marie
(författare)
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Kairos, the Rhythm of Timing
- 2013
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Ingår i: Off Beat. - Amsterdam, Netherlands : Rodopi. - 9789042036161 - 9789401208871 ; , s. 89-101
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Bokkapitel (refereegranskat)abstract
- Within Rhetoric there is a wide and complex variety of concepts used to explore and discuss our societies´ different discursive phenomenon. When analysing speakers nonverbal communication, the concept of Kairos have distinguished it selves as more important than others. The concept is trying to make clear and explain some of the processes that at times can seem inconceivable with our nonverbal communication. Kairos and Kronos were the two Greek terms used to refer to time. Kronos was used when referring to measured time; like hours, minutes and so on. Kairos had a more qualitative, interpreting, cultural-based meaning. The concept of kairos captures the process that can be so difficult to comprehend when everything crystallizes to exactly the right moment for someone to act or speak, or both. The primary focus in the article is on explaining how the concept of kairos can help us to understand the sense of timing in our nonverbal communication. One of the aspects that are important for kairos is the sense of rhythm that develops in a situation. A speaker with a good sense of rhythm can come across as very persuasive. In order for kairos to happen someone has to know or believe that he knows that “now” is the time to act. It is an understanding that doesn’t come by itself but demands an active and aware speaker. The speaker has to be aware of the ongoing creativity in the situation, the creativity that charge the sequence with the tension between what is possible and what is not, and does this every time. So, whether kairos appears “now” depends on a range of reflections over a number of ongoing processes in the context, one of them, I mean, relates to rhythm.
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