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| 2. |
- Elg, Ulf, et al.
(författare)
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Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 11-31
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Bokkapitel (refereegranskat)abstract
- We discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects.
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| 3. |
- Ghauri, Pervez N, et al.
(författare)
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Creating a Sustainable Competitive Position Through Ethical Behaviour
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - Leeds : Emerald Group Publishing Limited. - 1876-066X. - 9781804552520 - 9781804552490 ; 37, s. 1-8
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Bokkapitel (refereegranskat)abstract
- In this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this.
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| 5. |
- Andersson, Fredrik N G, et al.
(författare)
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The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage
- 2023
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Ingår i: Creating a Sustainable Competitive Position. Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 237-249
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The game plan firms must navigate in the quest of competitive advantage which is changing quickly. More and more firms acknowledge that future prosperity depends on achieving the joint goals of economic, environmental and social sustainability. This understanding has resulted in both firms and actors on the financial markets enhancing their focus on environmental, social and governance dimensions in their respective decision-making processes. In this chapter, the focus is on one key component of the changing game plan, the European Union’s (EU) Sustainable Finance Platform that envisions investors as a key driver of firms’ sustainability transformation. Based on survey data from Swedish listed firms, we discuss implications and outcomes of the Platform. Our results show that investors play an important role in setting the rules of the gameplan for firms. However, not to the extent that it meets the ambitions of the policymakers. This suggests either that the Platform will fail to meet its aims or that firms should expect further significant changes to the gameplan in the future.
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| 6. |
- Cerne, Annette, et al.
(författare)
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When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 153-175
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Bokkapitel (refereegranskat)abstract
- This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability.
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| 7. |
- Chidlow, Agnieszka, et al.
(författare)
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Internationalization of Service Firms and Their Interactions with Socio-Political Actors : Guest Editors' Introduction
- 2019
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Ingår i: MIR: Management International Review. - : Springer Science and Business Media LLC. - 0938-8249 .- 1861-8901. ; 59:4, s. 499-514
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- Although there is extensive research in the field of services and lately on the internationalization of services, the topic of how service firms interact with society and political organizations, during their internationalization process, remains almost untouched. As an answer to the call for further research on the interaction between service firms, society and policy makers, this paper aims to advance the knowledge by proposing an integrative theoretical view. Dissimilar to the earlier research where each study stands on a specific theoretical discipline (economic, behavioural or political science), the proposed theoretical view asserts the need for an interdisciplinary approach. The integration of these three perspectives is vital since business, policy and society have different legitimacy and dependency grounds and yet their goals and objectives have been converging over the years. Isolating these disciplines from each other is, thus, not very helpful in advancing the knowledge and understanding the conditions, motives and consequences of multinational enterprises in foreign markets. Moreover, the internationalization of services and the extent of heterogeneity in service products/solutions, from banking to retailing and e-commerce, create new challenges that need for interaction between these parties; the three pillars of our society.
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| 8. |
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Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
- 2023
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Samlingsverk (redaktörskap) (refereegranskat)abstract
- The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.
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| 9. |
- Deligonul, Seyda, et al.
(författare)
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Developing strategic supplier networks: An institutional perspective
- 2013
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Ingår i: Journal of Business Research. - : Elsevier BV. - 0148-2963. ; 66:4, s. 506-515
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the exposure of the members of supplier networks to two layers of social influences. First, as the network connects an actor to a foreign constellation, the actor faces influences of a global character. Second, each individual actor experiences different forces emanating from its indigenous institutional environment. The exposure to two institutional practices presents a conundrum for each network member. In this duality they alter their behavior in order to resolve the contrast and clashes of layered forces. By drawing upon institutional theory and in-depth study of a global retailer, IKEA, this study shows how the retailer handles this duality. The study increases understanding of how a supplier network can be socially transformed into an idiosyncratic asset which is costly to imitate for rivals and thus offers a unique competitive advantage to the firm. The framing which is used for IKEA's strategy under institutional theory in this article underscores the regulative, cognitive, and normative socialization as part of a company's strategic process to align relationships with its partners. (C) 2012 Elsevier Inc. All rights reserved.
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| 10. |
- Elg, Ulf, et al.
(författare)
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A global marketing logic: local stakeholders’ influence in diverse emerging markets
- 2021
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Ingår i: International Marketing Review. - 0265-1335. ; 38:6, s. 1166-1188
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe authors discuss a dominant logic as the main idea behind a global marketing logic (GML) of an MNE and investigate how local stakeholders’ influence the feasibility of applying the GML in emerging markets. The aim of the paper is to enhance the understanding of the factors that influence the local stakeholders' acceptance of the MNEs' GML and the different activities of MNEs that may increase the acceptance.Design/methodology/approachThe authors apply a qualitative case study method investigating three Swedish MNEs and their activities while implementing a GML in the big emerging markets. The authors study their relationships with business, political and social stakeholders.FindingsThe authors identify three persistent contents of the GML: (1) a consistent value chain role across markets, (2) standardized, premium products/services and promotion strategies, (3) a corporate brand-based identity. The development of trust, commitment, legitimacy and power within local stakeholders’ relationships influences the approval. The acceptance of the MNE's GML by local stakeholders strengthens its market position.Originality/valueThe authors extend the knowledge by investigating the nature of a GML and explain to what extent it may help MNEs to gain a competitive position. The authors also discuss how global and local activities may influence local stakeholders' acceptance. This study contributes towards a better understanding of how and to what extent a GML can be successful.
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