| 1. |
- Arnesson, Johanna, et al.
(författare)
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Behind-the-scenes of the parliament : influencer genres and political authenticity on Swedish politicians’ youtube channels
- 2024
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Ingår i: Convergence. The International Journal of Research into New Media Technologies. - : Sage Publications. - 1354-8565 .- 1748-7382.
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Tidskriftsartikel (refereegranskat)abstract
- Affordances and aesthetics of digital media platforms have given politicians new ways to connect with potential voters and actively manage their own self-image. Digital political communication is also often influenced by current trends in PR or commercial marketing; for example, the tools and tactics of social media influencers. Based on qualitative case studies of YouTube channels belonging to two Swedish party leaders, this article examines the adaptation of influencer practices in the politicians’ online presence, and what impact it has on the presentation of themselves and their politics. It analyses how different genres of beauty and lifestyle influencers are embraced and adapted to a political context, as well as the ways in which specific audio-visual elements are used to construct the mediated performance of political authenticity, giving viewers ‘behind-the-scenes’ access to the politicians’ personal as well as professional life. The analysis shows how the adaption of videos in confessional genres such as story time, Q&A, and vlog, which feature personal expressions of emotions and experiences, is illustrative of an increased personalisation of political communication, where the dimension if intimacy is emphasised.
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| 2. |
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| 3. |
- Bader, Sebastian, 1984-, et al.
(författare)
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A tentative model for sustainable pedagogical digital competence development : Exploring networked learning in an educational development project
- 2022
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Ingår i: Proceedings for the Thirteenth International Conference on Networked Learning 2022. - Aalborg. ; , s. 1-7
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Konferensbidrag (refereegranskat)abstract
- This paper addresses one large university initiative for educational development aimed at further developing educations and teacher competence with a focus on technology-enhanced and lifelong learning. The aim of the paper is to describe and problematize the design of an ongoing project for educational development, Higher Education and Digitalisation (HEaD). It focuses on identifying key components of an educational development project for technology enhanced learning as well as how such a project can be organized to sustain in regular university operations. The article discusses how a project for educational development can create over-time durable infrastructures, organization, policy and motivation for maintaining a continual educational development. In the first phase of the project, a model was developed for how competence development can be conducted sustainably. This model contains two perspectives: (1) an organizational perspective that focuses on the key partners to be involved; and (2) a process perspective that focuses on activities and aims in strategic competence development projects. The tentative model with its two perspectives is described and discussed in this article as a preliminary result. The model includes four identified key entities and their roles in pedagogical digital competence development; academic departments and their faculty, educational developers, infrastructure and IT-department and the pedagogical research unit. Further, a process model based on existing support structures, complemented with activities that can be sustained after the HEaD project ends is presented.
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| 4. |
- Christina, Grandien, 1977-
(författare)
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Kommunikatörernas roll och arbetssätt
- 2008
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Ingår i: Kommunikation i förändringsprocesser. - Malmö : Liber. - 9789147088850
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 5. |
- Fagerholm, Anna-Sara, et al.
(författare)
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Centerpartiets valkampanj 2006 : en fallstudie
- 2009
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Ingår i: Väljarna, Partierna och Medierna. - Stockholm : SNS förlag. - 9789186203108 ; , s. 89-123
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 6. |
- Falasca, Kajsa, 1976-, et al.
(författare)
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Exploring Digital Political Labour : political public relations and the exploitation of social media engagement
- 2017
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Konferensbidrag (refereegranskat)abstract
- This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political public relations and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realized. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. This empirical data in this study is from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.
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| 7. |
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| 8. |
- Falasca, Kajsa, 1976-, et al.
(författare)
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Social media election campaigning : who is working for whom? A conceptual exploration of digital political labour
- 2019
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Ingår i: Contemporary Social Science. - : Informa UK Limited. - 2158-2041 .- 2158-205X. ; 14:1, s. 89-101
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Tidskriftsartikel (refereegranskat)abstract
- This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political communication and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realised. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. The empirical data in this study are from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.
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| 9. |
- Falasca, Kajsa, 1976-, et al.
(författare)
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Under the influence of the influencers
- 2020
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Ingår i: Stjärnspäckat. - Sundsvall : Mittuniversitetet, Demicom. - 9789188527714 ; , s. 32-
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 10. |
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