| 1. |
- Grundström, Christina, 1965-, et al.
(författare)
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Acquisitions of innovative firms and their impact on customer access
- 2005
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Ingår i: Modular innovation in mature structures -. - Linköping : Linköpings universitet. - 9185457124 ; , s. P3:3-P3:30
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The field ofinterest in this study is modular innovation. This type ofinnovation replaces an old part of an existing product or adds newfunctionality to an existing product. Modular innovations areimportant to increase the performance of an existing product andretain the competitiveness of the product. The purpose of thisthesis is to suggest some explanatory factors that can influencehow and if modular innovation, which adds new functionality to anexisting product, can become adopted within a mature industry. Toachieve this purpose the analysis has been divided in two levels.The first level analyses how the modular innovation fits with theproduct architecture of the final product. The second levelanalyses how the industrial structures within the industry affectsthe possibilities for an entrant firm to establish oneself as a newsupplier. The empirical data is collected from the automotiveindustry. The study is based on in-depthinterviews.
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| 2. |
- Grundström, Christina, 1965-, et al.
(författare)
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View and management of innovativeness upon succession in family-owned SMEs
- 2011
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Ingår i: International Journal of Innovation Management. - Amsterdam, Netherlands : Elsevier. - 1363-9196 .- 1757-5877. ; 15:3, s. 617-640
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this paper is to provide insights into how the successors of family-owned manufacturing SMEs view and manage innovativeness. Research into company takeovers mainly focuses on large companies and little is known about innovativeness in research on family-owned businesses, often SMEs. This paper presents findings from ten company successions, five of which describe family successions and five external ones. The paper points to that there is little difference in how various types of successor view and manage innovativeness. A successor is chosen with care and this also influences the view and management of innovativeness; other criteria seem to apply in the succession and radical changes can only be introduced if a number of contextual factors are managed properly. The paper also indicates that while financial constraints may limit innovations, a strong financial situation is not an antecedent for innovativeness.
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| 3. |
- Öberg, Christina, 1970-, et al.
(författare)
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Acquisitions and network identity change
- 2011
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Ingår i: European Journal of Marketing. - Yorkshire, United Kingdom : Emerald Group Publishing Limited. - 0309-0566 .- 1758-7123. ; 45:9/10, s. 1470-1500
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of the paper is to discuss whether or not an acquisition changes the network identity of an acquired firm and, if so, how. This study aims to bring new insights to the corporate marketing field, as it examines corporate identity in the context of how a company is perceived because of its relationships with other firms. The focus of this research is acquired innovative firms.Design/methodology/approach: This paper adopts a multiple case study approach. Data on four acquisitions of innovative firms were collected using 41 interviews, which were supplemented with secondary data.Findings: Based on the case studies, it can be concluded that the network identity of the acquired firms does change following an acquisition. The acquired firms inherited the acquirers' identity, regardless of whether or not the companies were integrated. Previous, present and potential business partners regarded the innovative firms as being more solvent, but distanced themselves. In addition, some of them regarded the innovative firms as competitors.Practical implications: Changes in the way a firm is perceived by its business partners, following an acquisition, will influence the future business operations of the firm. Expected changes to business relationships should ideally be considered part of due diligence. Acquirers need to consider how they can minimise the risks associated with business partners' changed perceptions of acquired firms.Originality/value: This paper contributes to the research on identity, through discussion of the consequences of an acquisition for the identity and relationships of a firm. It also contributes to the existing corporate marketing literature, through consideration of perceptions at a network level. Furthermore, this paper contributes to merger and acquisition literature, by highlighting the influence of ownership on relationships with external parties.
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| 4. |
- Öberg, Christina, 1970-, et al.
(författare)
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Acquisitions of innovative firms and their impact on customer access
- 2005
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Ingår i: Proceedings (online) of the 21st IMP Conference 2005, 1-3 September 2005, Rotterdam, The Netherlands.. - Rotterdam : RSM Erasmus University. - 9090198369 ; , s. 49-
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Konferensbidrag (refereegranskat)abstract
- Traditionally, the literature depicts acquisitions of technology or innovative firms as a means for the acquirer to obtain resources or knowledge. This paper challenges the traditional view. We take the perspective of an innovative firm ro ask the question: In what ways does the acquirer affect the cusromer access for the target company? This question is addressed where the acquirer is a company within a mature industry, the target is an innovative firm, and when the target's customers at the same time are competitors to the acquirer. The discussion takes its point of departure in a literature review and a case study which highlight issues of customer access in dimensions of ownership and integration. Three hypotheses targeting different aspects of customer access are developed. As this paper considers the situation from the target's perspective it contributes to the literature on acquisitions of innovative firms. Furthermore, it contributes to the innovation literature through highlighting the influence of ownership on an innovative company in the process of getting customer access.
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| 5. |
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| 6. |
- Anderson, Helén, et al.
(författare)
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Networking within An Industry Group in Northern Sweden
- 2005
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Ingår i: Paper presented at the SMU edge Conference in Singapore, 11-13 July 2005.
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Konferensbidrag (refereegranskat)abstract
- Based on a questionnaire focusing on the existence of various types of relation and sent to the Örnsköldsvik Industrial Group in 1987 and 1998, an effort to capture the dynamics is made. After a statistical analysis of the data obtained, it can be concluded that the structure of the industry has changed only marginally but that the companies that have been members of the industrial group for many years do have more relations with each other. These relations both relate to buyer-seller relationships as co-operation.
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| 7. |
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| 8. |
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| 9. |
- Grundström, Christina, 1965-
(författare)
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Basic Concepts in Industrial Marketing
- 2005
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Annan publikation (populärvet., debatt m.m.)abstract
- Ger grunderna i industriell marknadsföring avseende industriella marknader, köpprocesser, säljprocesser, nätverk, funktionsförsäljning och projektförsäljning. Skriven på engelska.
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| 10. |
- Grundström, Christina, 1965-
(författare)
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Bundling
- 2014. - 3
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Ingår i: Wiley Encyclopedia of Management. - Chichester, UK : John Wiley & Sons. - 9781119972518 ; , s. 54-54
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Bokkapitel (refereegranskat)abstract
- Bundling is a term that refers to several products (goods or services) marketed and sold together; yet, each of the products should be able to sell to a market segment of their own. Bundling usually involves price bundling. The products in a bundle are often chosen such that the customer's needs are satisfied better or to provide better value to the customer. Bundling in the form of introducing a new product together with an established one is found to particularly facilitate the adoption of radically new products. It can also be used when disposing of lasting stock of a product that is to be taken off the market. Such bundling must be done with care so that the customer can make an informed choice. Whenever bundling, marketers must avoid creating bundles that may be seen as obstructing competition.
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