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Sökning: WFRF:(Guyard Carina)

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  • Forsler, Ingrid, 1980-, et al. (författare)
  • Screens, teens and their brains. Discourses about digital media, learning and cognitive development in popular science neuroeducation
  • 2023
  • Ingår i: Learning, Media & Technology. - : Routledge. - 1743-9884 .- 1743-9892.
  • Tidskriftsartikel (refereegranskat)abstract
    • Contemporary education in Sweden is characterized by two parallel processes: the implementation of digital tools in the classroom, on the one hand, and an increased emphasis on brain-based learning, on the other. Proponents of the latter strand of 'neuroeducation' claim that digital media might have harmful effects on learning and cognitive development. How do they then deal with school digitalization? By examining popular science books by influential neuroscience actors in the Swedish educational context, this study identifies two diverging discourses where digital technologies are discussed both as distractions in the classroom and as promising tools for personalized and self-optimizing learning. This ambiguity reflects a cautious criticism against school digitalization as overhastly, a critique that is also emphasized in recent policy changes in the Swedish school system. The article concludes that the impact of brain-based perspectives on educational digitalization policy have positioned neuroscience actors as a new kind of digital experts.
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  • Guyard, Carina (författare)
  • Kommunikationsarbete på distans
  • 2014
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • This research thesis analyzes the characteristics of communication work in a call centre, by examining the communication work at a Swedish call centre which is outsourced to Latvia. The thesis studies the ways in which communication with the customers is organized, carried out and assigned meaning. Theoretically, the thesis draws on both critical and management-oriented perspectives of work. The empirical investigation combines participant observations at the call centre with individual interviews, mainly conducted with operators and management staff.The communication work is analyzed both as labour and as communicative activity. The concept of labour focuses upon the relation between employer and employee. Therefore, the analysis is placed within the framework of a capitalistic production system, through a survey of the economic and the organisational working conditions. The communicative activity deals with how the telephone conversations with the customers are enacted. In that part of the analyses, the working routines and the meaning making practices are illuminated.As examined in the current research, the communication work is indeed constructed in an alienated manner, through high levels of standardization, immobility, and estrangement from both customers and the customers’ culture. Nonetheless, merely being employed has meant significant economic security for the operators of the Latvian call centre. The operators are incumbents of a society affected by deep economic crises with high unemployment rates. In relation to their broader society, the employees have found meaning within their immediate social situation. This may explain why they endure the monotonous work with few opportunities for development.
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  • Guyard, Carina, et al. (författare)
  • Workfulness: governing the disobedient brain
  • 2018
  • Ingår i: Journal of Cultural Economy. - : Routledge. - 1753-0350 .- 1753-0369. ; 11:6, s. 535-548
  • Tidskriftsartikel (refereegranskat)abstract
    • The Scandinavian telecommunication company Telenor recently introduced the notion of Workfulness by adapting digital detox to the workplace. Workfulness is a management program aimed at technology-intensive companies that rely strongly on digital media. The program encompasses strategies of disconnection for employees, including mobile and email-free work hours and technology-free meetings, in order to enhance focus and efficiency. This article investigates Workfulness as one prominent example of managerial approaches that are based on neuroscientific assumptions about human decision-making. Drawing on textual materials and interviews, the analysis shows that Workfulness manages digital distractions in the workplace by establishing a form of stimulus-control rather than appealing to rational self-control. Workfulness alludes to the necessity of making choices, but it considers unconscious behavior, which is explained with reference to preconscious workings of the brain. The human brain becomes a battleground between rational and impulsive decisions, and it is the disobedient brain that needs to be governed in order to become an efficient employee. We situate the Workfulness program as part of and at the same time extending the biopolitical economy by incorporating advances in neurosciences into modes of governance.
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  • Kaun, Anne, et al. (författare)
  • The Obama Effect : The Perception of Campaigning 2.0 in Swedish National Election 2010
  • 2011
  • Ingår i: E-Governance and Civic Engagement. - Hershey, PA : Information Science Reference. - 9781613500835 - 9781613500842 ; , s. 524-542
  • Bokkapitel (refereegranskat)abstract
    • This chapter presents a survey study on attitudes towards political campaigning in social media. During the national election in Sweden in 2010, a considerable amount of resources was invested in online communication with the constituency, not least in social media. Whereas several studies have focused on e-democracy at a macro level, there is a lack of studies examining the phenomenon of campaigning 2.0 as it is perceived by the actual voters. This chapter, therefore, asks the question whether the voters noticed the political campaigning in social media at all, and if so, how they perceived it. The main findings are that respondents who were already interested and politically engaged considered campaigning 2.0, in line with the politicians' rhetoric, as a way to enhance democracy. Respondents who were neither interested nor engaged in politics, on the other hand, showed little interest in this kind of communication. Consequently, the study confirms assumptions about digital divide and continued fragmentation of the citizenry. 
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