| 1. |
- Hills, Gerald, E., 1945-, et al.
(författare)
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A Foreword : Qualitative Recollections
- 2013
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Ingår i: Entrepreneurial Marketing. - Bingley, UK : Emerald Group Publishing Limited. - 9781781907863 ; , s. xvii-xix
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 2. |
- Hills, Gerald E., et al.
(författare)
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A value creation view of opportunity recognition processes
- 2005
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Ingår i: International Journal of Entrepreneurship and Small Business. - Genéve, Switzerland : Inderscience Publishers. - 1476-1297 .- 1741-8054. ; 2:4, s. 404-417
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Tidskriftsartikel (refereegranskat)abstract
- Opportunity recognition is an important part of value creation processes and vice-versa. A qualitative study, involving in-depth, semi-structured interviews of 59 firm-owners/founders in the U.S. and Sweden was conducted to better understand how entrepreneurs and SME owners engage in opportunity recognition and marketing practices. The findings revealed evidence of: planning to be opportunistic, a propensity to take action, opportunities perceived incrementally over years, instantaneous opportunity evaluation, first customer testing rather than formal market research, both Kirznerian alertness and Schumpeterian new combinations, job dissatisfaction and industry experience preceding opportunity recognition, support for the Bhave model, variations in the level of search, entrepreneurs taking “ownership” of ideas that were not originally theirs, use of supply and demand in recognizing opportunities and contingent opportunity recognition.
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| 3. |
- Hills, Gerald E., et al.
(författare)
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Academic roots : the past and the present of entrepreneurial marketing
- 2011
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Ingår i: Journal of Small Business and Entrepreneurship. - 0827-6331 .- 2169-2610. ; 24:1, s. 1-10
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Tidskriftsartikel (refereegranskat)abstract
- Research in entrepreneurial marketing is about 30 years old. During this period research has followed many trajectories. Two important but divergent routes are small business marketing versus entrepreneurial marketing mirroring the discourse of small businesses versus entrepreneurial firms. Today small business marketing and entrepreneurial marketing are regarded as separate research fields, however related. EM-researches have been very open-minded towards different approaches in methodology, especially compared to research within mainstream marketing in the US. During this rather long period of time advances in other disciplines have been beneficial for our own research. One such example is the development of Effectuation theory allowing us to understand entrepreneurial decision-making and consequently, important aspects of entrepreneurial marketing behaviour. Many of the research questions, regarded as important by scholars in a panel 1986, are still regarded as important, for example new venture growth. Other issues have lost its relevance. But over all many important questions still are waiting for an answer and the whole research field of Entrepreneurial marketing offers tremendous research opportunities.
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| 4. |
- Hills, Gerald, E., 1945-, et al.
(författare)
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Entrepreneurial marketing : conceptual and empirical research opportunities
- 2013
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Ingår i: Entrepreneurship Research Journal. - : Walter de Gruyter. - 2157-5665 .- 2194-6175. ; 3:4, s. 437-448
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Tidskriftsartikel (refereegranskat)abstract
- During the last 25 years, Entrepreneurship has become a well-established discipline joining the long-established marketing discipline as two important cornerstones in Business Studies. The interface between these disciplines, the Marketing and Entrepreneurship Interface (M/E Interface), has been researched for 30 years and is now becoming an established research area with outlets in both marketing and entrepreneurship. In a meeting to formulate a research strategy for M/E, a number of M/E scholars discussed the past, present, and future of M/E research. One conclusion was labeled “the future is in the past”. Much of what has been discussed for two decades is still as valid as in earlier days. Trends in society have made the M/E research questions even more important to address today. The challenge for future researchers is to make better theoretical synthesis of previous thinking and empirical efforts.Although there has been growth in the amount of M/E research, one fact has not changed. There are still numerous, exciting opportunities to create new knowledge at the M/E Interface. This article discusses the existing streams of research and potential opportunities for additional research. Research at the M/E Interface presents an opportunity for new scholars to be at the forefront of a new discipline.
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| 5. |
- Hills, Gerald E., et al.
(författare)
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Entrepreneurial marketing and university education
- 2007
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Ingår i: Handbook of research in entrepreneurship education. - Cheltenham : Edward Elgar. - 9781845421069 ; , s. 219-229
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Throughout the last century, the content of marketing courses has been focused on understanding the practices and processes within large corporations; however, interest in the marketing practices of small- and medium-sized firms (SMEs) and by entrepreneurs has been increasing both in the U.S. and globally. It is now recognized that 99.7 percent of all U.S. employers are classified as small and 90 percent of these businesses employ fewer than 20 people. SMEs contribute 50 percent of private sector income and 54 percent of the private sector jobs in the U.S. and most of the net new job growth (U.S. SBA, 2004). While employment opportunities have shifted away from traditional large corporations to SMEs, marketing education has not reflected this change. In this chapter we adopt Venkataraman’s (1997: 123) perspective that entrepreneurship is the nexus of entrepreneurial “opportunity and enterprising individuals.” This definition of entrepreneurship is broad enough to include individual and organizational venturing, strategic renewal, and social entrepreneurship. Entrepreneurial marketing is explicitly linking Venkataraman’s (1997) nexus of entrepreneurial opportunities and individuals with the value creating, need satisfying mechanisms of marketing. While entrepreneurial marketing can be applied in any organizational context from a new venture to a large established corporation, we take the position in this chapter that high growth SMEs has unique resource constraints, marketing strategy – implementation issues which are the focus of the present study.
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| 6. |
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| 7. |
- Hills, Gerald E., 1943-, et al.
(författare)
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History, theory and evidence of entrepreneurial marketing : an overview
- 2010
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Ingår i: International Journal of Entrepreneurship and Innovation Management. - Milton Keynes : Inderscience Enterprises. - 1368-275X .- 1741-5098. ; 11:1, s. 3-18
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Tidskriftsartikel (refereegranskat)abstract
- Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
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| 8. |
- Hills, Gerald E., et al.
(författare)
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Promotion and advertising
- 2006
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Businesses must sell. And, while the quality, price, availability, etc., of the goods and/or services to sell must fit the markets in which they are to be sold, sales do not occur unless (potential) customers know what a business has to offer. Where there is only one supplier, customer awareness is given. But in a highly competitive environment, a condition that typifies most small business markets, a gaggle of voices attempt to familiarize (potential) customers with the goods and/or services they sell and the reasons (potential) customers should patronize them rather than someone else. Effectively, each competitor endeavors to distinguish from the crowd. This differentiation process requires promotion, often including formal advertising. Successful promotion and advertising typically demands considerable amounts of human and/or physical capital. Since most small businesses are resource constrained, the promotional challenges for small-business owners and managers are even more demanding than they would be in other situations. This issue of the National Small Business Poll, therefore, focuses on Promotion and Advertising.
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| 9. |
- Hills, Gerald, E., 1945-, et al.
(författare)
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Research in marketing and entrepreneurship : a retrospective viewpoint
- 2011
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Ingår i: Journal of Reserach in Marketing and Entrepreneurship. - Northampton : Emerald. - 1471-5201 .- 1471-521X. ; 13:01, s. 8-17
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Tidskriftsartikel (refereegranskat)abstract
- AbstractPurpose – The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period.Design/methodology/approach – The authors reflect upon the past and future of the marketing and entrepreneurship discipline.Findings – There is an abundance of important research questions to fuel faculty and PhD student research for years to come.Originality/value – This paper has value as a reflective piece which goes on to pose research questions of the future.Keywords Marketing, Entrepreneurialism, Research, Journals Paper type ViewpointIntroductionThe Journal of Research in Marketing and Entrepreneurship (JRME) was launched more than a decade ago by pioneers John Day and Paul Reynolds at the University of Huddersfield. In the meantime, Robert Schwartz and Vince Pascal devoted years of effort to the success of the journal as well. It is appropriate to note that if we apply small business failure/success statistics to this venture, it has clearly been a success. It has been successful in several ways. The sheer existence of a journal at the marketing/entrepreneurship interface has helped to legitimize this academic domain and it has supported young scholars who must show new knowledge in refereed publications – now the quality of our work has supported moving the journal to a highly reputable publisher. We suggest that there is an emerging historical parallel with the American Journal of Small Business which became Entrepreneurship Theory&Practice, now one of the two top journals in the field of entrepreneurship. JRME, with its new publisher and new editor, Jonathan Deacon, will build upon the shoulders of its founders. Gerry Hills was honored to write an “Inaugural Commentary” then and now, to share some retrospective thoughts after the passing of a decade. Looking to several observations made at that time.The current issue and full text archive of this journal is available at www.emeraldinsight.com/1471-5201.htm
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| 10. |
- Hills, Gerald E., et al.
(författare)
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Some theoretical foundations of entrepreneurial marketing
- 2008
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Ingår i: Innovation, competitiveness, growth and tradition in SMEs. - St Gallen, Schweiz : KMU Verlag HSG. - 9783906541266
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Konferensbidrag (refereegranskat)abstract
- Entrepreneurial Marketing is a scholarly concept that is beginning to blossom. The quantity and quality of related research and writing is increasing and theoretical as well as empirical works are ex-panding the frontiers of knowledge. It is our hope that this paper will stir creative thinking among the readers as we combine several important domains.
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