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Sökning: WFRF:(Hills Gerald E. 1943 )

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1.
  • Hills, Gerald E., 1943-, et al. (författare)
  • History, theory and evidence of entrepreneurial marketing : an overview
  • 2010
  • Ingår i: International Journal of Entrepreneurship and Innovation Management. - Milton Keynes : Inderscience Enterprises. - 1368-275X .- 1741-5098. ; 11:1, s. 3-18
  • Tidskriftsartikel (refereegranskat)abstract
    • Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
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2.
  • Hills, Gerald E., 1943-, et al. (författare)
  • The evolution and development of entrepreneurial marketing
  • 2008
  • Ingår i: Journal of small business management (Print). - Oxford : Blackwell. - 0047-2778 .- 1540-627X. ; 46:1, s. 99-112
  • Tidskriftsartikel (refereegranskat)abstract
    • The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EMand administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of  marketing thought and offers several issues that should stimulate future research in EM.  
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  • Resultat 1-2 av 2
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tidskriftsartikel (2)
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refereegranskat (2)
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Hultman, Claes M., 1 ... (2)
Hills, Gerald E., 19 ... (2)
Kraus, Sascha, 1965- (1)
Schulte, Reinhard, 1 ... (1)
Miles, Morgan P., 19 ... (1)
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Örebro universitet (2)
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Engelska (2)
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Samhällsvetenskap (2)

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