| 1. |
- Atwal, Glyn, et al.
(författare)
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Opportunity recognition and knowledge transfer in the champagne industry : A conceptual analysis
- 2022
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Ingår i: Strategic Change. - : John Wiley & Sons. - 1086-1718 .- 1099-1697. ; 31:3, s. 285-293
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Tidskriftsartikel (refereegranskat)abstract
- The distinctive advantage in an entrepreneurial venture derives from the adoption of embedded knowledge to create and renew cultural capital. Champagne houses pursue a knowledge transfer strategy to achieve a competitive advantage related to the cultural and managerial orientation of the defined champagne house cluster. The distinctive advantage in an entrepreneurial setup derives from adopting embedded knowledge within the organization to create and renew cultural capital.
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| 2. |
- Barron, Andrew, et al.
(författare)
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Corporate political strategizing in the European Union during the 2007-2010 recession : an exploratory study
- 2011
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Ingår i: Environment and Planning. C, Government and Policy. - : Pion Ltd. - 0263-774X .- 1472-3425. ; 29:5, s. 783-801
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Tidskriftsartikel (refereegranskat)abstract
- Using original data collected from a survey of Brussels-based Government Affairs Managers (GAMs) in May and June 2010, we explore the political actions of firms in the European Union during the 2007 – 10 financial crisis. Findings suggest that the financial constraints imposed by the crisis had a significant impact on whether GAMs entered into short-term or long-term relationships with policy makers and whether they engaged in individual or collective action. Significant cross-country differences were also observed between the political objectives pursued by firms, their propensity to engage in collective political action, and the tactics they use to influence policy makers. Taken together, these findings challenge institutional explanations of EU lobbying, which suggest that the EU system of policy making provides powerful incentives for firms to adopt specific lobbying behaviours in order to gain a seat at the EU policy-making table.
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| 3. |
- Barron, Andrew, et al.
(författare)
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Country-of-origin effects on managers’ environmental scanning behaviours : Evidence from the political crisis in the Eurozone
- 2015
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Ingår i: Environment and Planning. C, Government and Policy. - : SAGE Publications. - 0263-774X .- 1472-3425. ; 33:3, s. 601-619
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Tidskriftsartikel (refereegranskat)abstract
- Using original survey data, we investigate how British, French and Swedish managers scanned their political environments during the crisis in the Eurozone. We expose instances when country of origin has a significant effect on scanning practices: British managers claimed to possess the most developed political scanning capabilities, making the most frequent use of government information sources. British and Swedish managers used business associations as intelligence sources more frequently than their French counterparts. We also found that exposure to the Euro crisis significantly affected scanning behaviours: irrespective of country of origin, managers strongly exposed to the crisis considered it strategically important to scan political events during the crisis, developed formal scanning routines, and reported frequent use of both governments and business associations as sources of political information. Combined, our findings contribute to county-specific research into executives’ environmental scanning practices by suggesting a universal mind-set of environmental scanning during times of crisis.
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| 4. |
- Barron, Andrew, et al.
(författare)
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The financial crisis and the gathering of political intelligence : A cross-country comparison of SMEs in France, Sweden and the UK
- 2010
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Ingår i: International Small Business Journal. - : SAGE. - 0266-2426 .- 1741-2870. ; , s. 1-22
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Tidskriftsartikel (refereegranskat)abstract
- This article reports the findings of a study that compared cross-national differences in how small and medium-sized enterprises (SMEs) monitored political responses to the economic and financial crisis of 2007–2009. Original, empirical data collected through an online survey of 206 small business managers in France, Sweden and the UK were analysed to explore the extent that they monitored policy responses to the crisis, their motivations for doing so, and the sources of information they used for political intelligence gathering purposes. The findings show that the monitoring of political initiatives by SMEs in response to the recession varied in accordance with the extent to which their countries are affected by the recession. Also, small business managers on the whole considered it more important, despite the international nature of the crisis, to monitor political responses in national rather than supranational political settings. Contrary to our expectations, we found that SMEs across all three countries drew on similarly wide sources of information when monitoring policy responses to the crisis. Also surprising was the finding that SME managers in the UK relied heavily on official government sources when gathering intelligence on attempts to alleviate the recession’s effects.
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| 5. |
- Barron, Andrew, et al.
(författare)
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The Role of Political Intelligence in Firms' Export Decisions During the Euro Crisis
- 2016
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Ingår i: Journal of small business management (Print). - : Wiley-Blackwell. - 0047-2778 .- 1540-627X. ; 54:4, s. 1126-1146
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Tidskriftsartikel (refereegranskat)abstract
- Inspired by the literatures on internationalization and absorptive capacity, we develop a model exploring how small firms—during crises—acquire and apply political information to export decisions. We test our model using data collected during the 2012 Eurozone crisis from a sample of 440 British, French, and Swedish SMEs. Findings indicate that firms dependent on the Eurozone for exports and heavily impacted by the crisis engaged in frequent political monitoring. In turn, frequent monitoring leads to the development of formal routines for exploiting political information. Firms with the most formal routines sought new export opportunities beyond the Eurozone. In contrast to previous research into small-firm internationalization, our study stresses the significance of "shortcut" searching activities, non-market information, and firms' decisions to reduce prior investments in export markets.
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| 6. |
- Biedenbach, Galina, et al.
(författare)
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B2B brand equity : investigating the effects of human capital and relational trust
- 2019
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Ingår i: Journal of business & industrial marketing. - 0885-8624 .- 2052-1189. ; 34:1, s. 1-11
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this study is to investigate the effects of human capital and relational trust on business-to-business (B2B) brand equity.Design/methodology/approach: Data collection was conducted among the clients of one of the Big Four auditing firms in Sweden. Structural equation modeling was used to test the hypothesized effects.Findings: The results demonstrate positive effects of human capital and relational trust on the core dimensions of brand equity. In the context of the professional services, human capital was found to have a stronger direct impact than relational trust on brand associations, perceived quality and brand loyalty.Practical implications: The study provides practical recommendations for marketing managers on how to consider the nature of B2B brand equity and its determinants in developing successful branding strategies. The findings indicate that although relational trust has a positive impact on brand equity, it draws on the clients’ positive perceptions of the service providers’ human capital. Thus, investments that generate positive perceptions of a service provider’s human capital will strengthen its competitive position. Leading to the creation of relational trust and having a strong impact on the dimensions of brand equity, human capital is a strategic asset that needs careful management.Originality/value: The study advances extant knowledge on B2B brand equity by examining contextual conditions and factors that are critical for building strong brands in industrial markets. The study demonstrates that clients’ perceptions about the knowledge, skills and abilities of service providers are more important than relational trust for enhancing B2B brand equity.
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| 7. |
- Biedenbach, Galina, et al.
(författare)
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Employee-based brand equity and performance of self-service technologies: Examining the impact of individual and organizational resilience
- 2019
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Konferensbidrag (refereegranskat)abstract
- The purpose of this study is to examine the impact of individual and organizational resilience on perceptions of employees about the performance of self-service technologies (SSTs) and determinants of employee-based brand equity in a retailing context. The data was collected by distributing an online survey among employees of grocery stores and chains in Sweden, who were members of a panel of one large marketing research organization. The data was analyzed by using structural equation modeling. The findings advance research on internal branding by demonstrating the relevance of considering individual and organizational resilience, as well as perceptions of employees about technological innovations, such as SSTs, in the development and implementation of internal branding strategies. The study contributes to research and managerial practice by adopting an employee perspective and examining the impact of employees’ perceptions about technological innovations and resilience, which are found to be critical for enhancing employee-based brand equity.
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| 8. |
- Biedenbach, Galina, et al.
(författare)
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Organizational resilience and internal branding: investigating the effects triggered by self-service technology
- 2022
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Ingår i: Journal of Brand Management. - : Springer Science and Business Media LLC. - 1479-1803 .- 1350-231X. ; 29:4, s. 420-433
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Tidskriftsartikel (refereegranskat)abstract
- The majority of studies on internal brand equity examine its various dimensions and relationships between them. While prior research specifes organizational practices relevant for successful internal branding, the insights about the impact of essential organizational factors on internal brand equity are still limited. This study focuses on organizational resilience that is vital for the existence of organizations not only during a crisis, but also during everyday operations. The main purpose of this study is to investigate the impact of organizational resilience on internal brand equity considering the efects triggered by self-service technology (SST) in retailing. Since retailing had been signifcantly transformed by technological innovations over the past decade, we explore the efects of employees’ perceptions about performance of SST. The results of a survey conducted among retail employees in Sweden demonstrate that organizational resilience and employees’ perceptions about technological innovations are critical for enhancing internal brand equity, which includes brand orientation, internal brand knowledge, internal brand involvement, and internal brand commitment.
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| 9. |
- Bryson, Douglas, et al.
(författare)
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Antecedents of luxury brand hate : A quantitative study
- 2021
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Ingår i: Strategic Change. - : John Wiley & Sons, Ltd. - 1086-1718 .- 1099-1697. ; 30:1, s. 35-43
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Tidskriftsartikel (refereegranskat)abstract
- This study analyses the relationships of the antecedents of “extreme negative affect” toward luxury brands. The results show that the first-order predictors of luxury brand hate were negative stereotypes of people who use the luxury brand, consumer dissatisfaction with the brand, and negative word-of-mouth. The following three strategic approaches: (a) proactive, (b) neutral, and (c) reactive can be considered as a template to address the causes and implications of brand hate.
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| 10. |
- Bryson, Douglas, et al.
(författare)
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Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
- 2013
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Ingår i: Qualitative Market Research. - : Emerald Group Publishing Limited. - 1352-2752 .- 1758-7646. ; 16:4, s. 393-405
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate.Design/methodology/approach – The paper uses examples obtained from a critical incidents approach to interviews with a small sample of German and British luxury consumers. Informants were asked to identify extremely positive and then extremely negative incidents which affected their perceptions of luxury brands. This critical incidents approach allowed for a clearer focus on the negative incidents and allowed identification of common themes that may be related to extreme negative affect.Findings – The evaluation of negative incidents which the informants named suggest that country of origin, consumer dissatisfaction with service, and negative stereotypes of luxury brand users are potential antecedents of brand hate within the luxury sector. Some types of advertising might heighten the latter effect. Consumers' perceptions of corporate social performance did not seem to be a strong source of brand hate, yet the respondents stressed the significance of luxury brands to act responsibly. Thus, it is important for luxury brands to avoid potential dissonance in the way consumers perceive them.Research limitations/implications – This primarily conceptual paper uses examples from Germany and the UK. Therefore, it is recommended to continue with studies in other countries, including emerging economies, to identify potential cross-cultural differences. Furthermore, it would be interesting to ascertain which factors are the most significant in evoking extreme negative brand affect.Practical implications – The core reputation of the luxury brand is a common theme which is identified as a driving force of brand hate. Brand practitioners therefore need to consider how to build a strong positive reputation in order to withstand the immediate and long-term consequences of brand hate.Originality/value – The need to investigate antecedents of extreme negative affect as manifested in brand hate reflects a gap in extant literature on luxury brand management. Therefore, the authors contend that their conceptualization of antecedents of affect will have important theoretical and practical implications within the field of luxury brand management.
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