| 1. |
- Hultin Morger, Fabia, 1991-
(författare)
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Populism in Internet Memes. : An Investigation with Analytical Approaches from Discourse Analysis and Multimodality.
- 2022
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Ingår i: Tekst i Dyskurs. - : University of Warsaw. - 1899-0983. ; 16, s. 277-301
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Tidskriftsartikel (refereegranskat)abstract
- This article explores if and how populist elements are expressed in Internet memes within German-language political discourses. This is done by conducting a data-based investigation rooted in the discourse historical approach and multimodality theory. Memes with varying political alignments are analysed with regards to how they express either of the following features of populist style: the appeal to the people vs. the elite, the use of bad manners, and the performance of crisis. Special focus is given to the political context as well as the semiotic resources used to convey populist themes. The findings of this study show that in order for populism to be analysed within memes a gradational perspective on populism is necessary. Applying this method, a diverse variety of populist characteristics can be found in memes, revealing the many possibilities of populist expression in this format.
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| 2. |
- Hultin Morger, Fabia, 1991-
(författare)
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”Satire Junge SATIREEEE” : Nachrichtenparodien in Memes und deren Aushandlung im Kontext des Web 2.0.
- 2020
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Ingår i: Linguistik Online. - : University of Bern. - 1615-3014. ; 103:3, s. 129-157
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Tidskriftsartikel (refereegranskat)abstract
- Satire has been present in various different media throughout the centuries. With the rise of television, satire has made its way onto TV screens via various outlets including news parodies. As these TV shows began using social media, new forms of satire have appeared, among them satirical Internet Memes commenting on political events. The objects of interest in this study are Memes published by two German news parodies Heute Show and Extra 3 on the platform Facebook that thematise the G-20 summit, which took place in Hamburg in 2017. My data set consists of 27 Memes from the platforms Facebook, Instagram and Twitter, as well as the public Facebook comments published alongside these Memes. Using an empirical, data-driven approach to my investigation, I broach questions regarding the way Memes make use of satire and how they interact with the Internet as a medium, and in particular, their affordances on the platform Facebook.
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| 3. |
- Hultin Morger, Fabia, 1991-
(författare)
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«Und denn hemmer eifach e Burka bracht» : Sprachwissenschaftliche Studien zu Memes im politischen Diskurs in Deutschland, Österreich und der Schweiz
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In this compilation thesis I examine Internet memes within the political discourse of the three major German-speaking countries Austria, Germany and Switzerland. The analysis incorporates several theoretical and methodological approaches, including politolinguistics and discourse studies, text linguistics, multimodality theory and media linguistics. The central driving questions of this research are as follows:How does political language manifest visually and textually in memes? What role do the Internet, social network platforms, and their affordances play in the creation and dissemination of memes? How do memes contribute to diverse political discourses? Three distinct studies examine memes within different contexts to address these questions:Study 1 investigates memes as satirical texts, analyzing a collection of memes published by two German TV news parodies on their Facebook platform. These memes focus on the 2017 G-20 summit held in Hamburg. The dataset comprises 27 memes, along with public Facebook comments accompanying these memes. Applying medialinguistic approaches and concepts from discourse analysis, this study explores how memes employ satire and interact with the Internet as a medium, particularly on the Facebook platform.Study 2 concentrates on memes within political campaigns. For this purpose, a collection of 64 memes published on the Swiss political group Operation Libero's Facebook page during referendum campaigns was gathered. A close reading, drawing from both multimodality theory and the discourse historical approach, addresses questions about how arguments are constructed within internet memes in terms of both image and text, as well as how memes interact with the broader political discourse.Study 3 examines memes from Austria, Germany and Switzerland as populist texts, applying Moffitt's conceptualization of populist style (2016). A data-based investigation rooted in the discourse historical approach and multimodality theory analyzes memes with varying political alignments. The study assesses how these memes express features of populist style, such as the appeal to the people vs. the elite, the use of bad manners, and the performance of crisis. Special focus is given to the political context and the semiotic resources used to convey populist themes.The introductory chapter provides insights into various definitions of memes and their historical development, culminating in the identification of eight prototypical characteristics. These characteristics serve as the foundation for subsequent analyses.In summary, this research underscores the significance of memes as a mode of political expression in the digital age. Analyzing political memes provides valuable insights into the evolving landscape of political language and discourse in an increasingly online political environment.
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| 4. |
- Hultin Morger, Fabia, 1991-
(författare)
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Wenn Memes Politik machen : Eine Analyse von Memes der Operation Libero in Schweizer Abstimmungskampagnen
- 2021
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Ingår i: Bulletin suisse de linguistique appliquée. - Neuchâtel. - 1023-2044.
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Tidskriftsartikel (refereegranskat)abstract
- The following study aims to investigate how Internet Memes can manifest themselves in the political campaigns created by Swiss political group Operation Libero. For that purpose, a collection of 64 Internet Memes that were published on Operation Libero's Facebook page in referendum campaigns between February 2016 and February 2020 was gathered. A close reading based on both multimodality theory and the discourse historical approach addresses the questions of how arguments are created within Internet Memes with regards to both images and text and how they interact with the broader political discourse. The overarching purpose of this study is to shed light on how this specific phenomenon within digital election campaigns functions and how it can be utilized as a tool for political persuasion.
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