| 1. |
- Jagtap, Santosh, et al.
(författare)
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Comparing design processes for the BOP and TOP markets
- 2013
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Ingår i: ICED. - 2220-4342 .- 2220-4334. - 9781904670445 ; 1, s. 211-220
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Konferensbidrag (refereegranskat)abstract
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared the design processes for the BOP and TOP markets. The results indicate the differences between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. We have discussed the implications of the findings for design practice and education.
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| 2. |
- Jagtap, Santosh, et al.
(författare)
-
Design for the BOP and TOP markets: Strategies used by the design students
- 2013
-
Konferensbidrag (refereegranskat)abstract
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.
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| 3. |
- Jagtap, Santosh, et al.
(författare)
-
Fighting poverty through design: Comparing design processes for the base and the top income pyramid
- 2013
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Ingår i: Proceedings of the International Conference on Engineering Design, ICED. - 2220-4334 .- 2220-4342. ; 1:DS75-01, s. 211-220
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Tidskriftsartikel (refereegranskat)abstract
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.
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| 4. |
- Jagtap, Santosh, et al.
(författare)
-
How design process for the Base of the Pyramid differs from that for the Top of the Pyramid
- 2014
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Ingår i: Design Studies. - : Elsevier BV. - 0142-694X .- 1872-6909. ; 35:5, s. 527-558
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Tidskriftsartikel (refereegranskat)abstract
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour.
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| 5. |
- Khadilkar, Pramod, et al.
(författare)
-
Can Design Be Non-paternalistic? Conceptualizing Paternalism in the Design Profession
- 2021
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Ingår i: SHE JI-THE JOURNAL OF DESIGN ECONOMICS AND INNOVATION. - : Elsevier. - 2405-8726. ; 7:4, s. 589-610
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Tidskriftsartikel (refereegranskat)abstract
- Paternalism is an instance of someone making a decision on behalf of someone else. A professional designer can exhibit paternalism through conceptualizing, defining, and selecting current or preferable situations or while finalizing outcomes for stakeholders. Paternalism is thus, a critical ethical dimension related to the design profession. The design academy and community must theorize paternalism if we are to avoid or reduce it. Paternalism may be present at three critical junctures of design decision making. Our three-layer framework examines paternalism as it relates to design process decisions, decisions about participation in design, and normative framework decisions. The circular model represents the hierarchy of paternalistic decision making: any effort to overcome paternalism at the (inner) design level or (middle) participatory level will be ineffective if it is present in the (outer) normative layer. We discuss the extent of possible exhibitions of paternalism and the challenges to avoiding it in decisions at each layer, and contrast these briefly with overtly paternalistic design approaches, such as design for behavior change. We find that design may be inherently paternalistic, at times may need to be that way (in certain contexts especially, where expertise is required for decisions to be made accurately), and that it is up to the individual designer whether they exhibit paternalism in their design decisions or not.
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