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- Knudsen, Mette Præst, et al.
(författare)
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Unleashing the Power of Internal Crowds
- 2018
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Konferensbidrag (refereegranskat)abstract
- Much is already known about why and what firms can gain from external crowdsourcing of ideation activities, whereas internal crowdsourcing where firms seek ideas for innovation among its employees has so far received less attention. The rationale for using external and internal crowds has thus been assumed to be the same, to collect a diversity and large number of ideas. This article pinpoints that the design principles known from the external crowdsourcing literature cannot simply be used for internal crowds. In fact, an attempt to do so entails a need for considering several tradeoffs. Drawing on the extant theory and the knowledge that we have accumulated over the years from researching large firm’s use of IT-based ideation systems, we identify these trade-offs, propose several design decisions to consider, which are linked to the innovation ambition of a firm, and develop a model of employee engagement in internal crowdsourcing.
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- Netz, Johan, 1984-
(författare)
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First things first - think before you decide : The how, what and who of idea screening
- 2017
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. There are two main reasons for this: Firstly, not all ideas are good and secondly no firm has the resources to develop every single idea proposed to it. Thus, it is important to be careful when initially deciding which ideas are to be selected and developed into future possible innovations in order to eliminate weak ideas and retain those that have a substantial chance of becoming successful. Two alternative decision-making approaches are explored in the thesis (the intuitive and rational approaches). In the thesis, the concept of intuition during the screening of product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when intuitively assessing ideas. Of these, the findings indicate user-value to be the most important one, or at least the criterion that most assessors emphasize when making intuitive decisions. The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help.
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