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| 2. |
- Andersson K, Pernille, et al.
(författare)
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Let the music play or not: the influence of background music on consumer behavior.
- 2012
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Ingår i: Journal of Retailing and Consumer Services. - Amsterdam : Elsevier. - 0969-6989 .- 1873-1384. ; 19:6, s. 553-560
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Tidskriftsartikel (refereegranskat)abstract
- This study concerns the effect that music has on consumer behavior in two different retail contexts during regular opening hours. Two studies were conducted in a field setting with consumers (N=550). Consumers were recruited to answer questions regarding behavioral measures, attitudes, and mood during days when background music was played. The conclusions from the two studies are that music affects consumer behavior, but also that the type of retail store and gender influences both the strength and direction of the effect
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- Högberg, Johan, 1973-
(författare)
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Gameful experiences : The not so painful road to gainful behavior
- 2019
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. Moreover, the effectiveness of gamification at triggering different motivational mechanisms and the role of engagement is investigated.This dissertation contains three papers. Paper 1 uses a mixed-methods approach to develop a model and a measure of the gameful experience. Paper 2 uses a field experimental approach to investigate the effect of gamification on a decision to use offers in a store, and the role of engagement for this effect to occur. Finally, Paper 3 uses a field experiment to investigate the contribution of gamification to value creation in stores and how such value creation relates to brand engagement.The first main finding is a model of the gameful experience that includes the dimensions of accomplishment, challenge, competition, guided, immersion, playfulness, and social experience, and the instrument for measuring this experience. The second main finding is that challenge-based gamification can induce positive affect, which can influence evaluative judgments (thus utilizing the affective quality of System 1 to change the target behavior) and, ultimately, brand engagement. However, such challenge-based gamification does not seem to be effective when aiming to affect the biased System 1 through effort justification. The third main finding is the results that indicate that a user needs to be engaged in order for a gamified service to work properly.
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| 4. |
- Kristensson, Per, 1969-, et al.
(författare)
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Changing customer behavior towards the greener
- 2014
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Konferensbidrag (refereegranskat)abstract
- During the past decade, consumers are becoming increasingly more positive toward ecological and ethical attitudes offered by means of eco-labels, reduced food waste, and fair trade (Mazar & Zhong, 2010). Consumer choice may, in this sense, reflect values and beliefs that wish for a transformation of consumption toward the more sustainable. When consumers engage in shopping, service, such as care for our planet, constitute an important value aside from the physical offering. Research shows that by choosing green offerings customers are sending altruistic signals, associated with status, allowing them to feel better (Griskevicious et al., 2012). Thus, these types of green purchases enable several service-related outcomes attractive for consumers and society.Somewhat surprisingly, real-time sales data, collected in a large and market leading grocery store in Sweden, reveal that only 20 % of the customers actually chose eco-labeled offerings on behalf of a non-labeled competitive brand. Thus, green attitudes seem to not equal green behavior. An important question therefore regard how society can change consumers to behave, i.e. choose, more environment-friendly products in line with their attitudes (Thaler & Sunstein, 2008). Drawing from this question, our research examines the effectiveness whereby different influence strategies (Cialdini, 2009) affect consumers to choose environment-friendly products on behalf of similar but competing products without label. According to the service-dominant logic, retail stores offer resources that can be integrated into a service (Vargo et al., 2010). Current directions within service management label this type of research as transformative (Anderson et al., 2013).In a field experiment, front-line employees were instructed to verbally use four different influence strategies when customers approached a fruit desk where bananas of ecological and regular brands where displayed. See table 1 for treatments and their respective theoretical background regarding influence strategy. “many customers are currently buying eco-labeled bananas right now”Social proof (Cialdini, 2009)“our eco-labeled bananas are situated right next to our employee standing there”Signaling (Griskevicious et al, 2012)“you seem interested in eco-labeled products – you can find them here”Labelling (Tybout & Yalch, 1980)“our eco-labeled bananas are priced no higher than any competing brands without label”Price (Thaler, 1985) The results clearly show the impact of the influence strategies. First of all, in a control group, the mere presence of a front-line employee informing about the different banana alternatives doubled the proportion (from 20 to 40%, p<.01) of choices in favor of eco-labeled bananas. Secondly, the strategies social proof (from 40 to 65%, p<.01) and signaling (from 40 to 68%, p<.01) further raised the proportions approximately 15%. Lastly the influence strategies price (from 66 to 76%, p<.03) and labeling (from 66 to 76%, p<.04) made yet another 10% chose eco-labeled bananas. In sum, our research is promising viewed in light of encouraging behavioral change to create a more sustainable society.
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| 5. |
- Kristensson, Per, 1969-, et al.
(författare)
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Influencing consumers to choose environment friendly offerings : Evidence from field experiments
- 2017
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 76, s. 89-97
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Tidskriftsartikel (refereegranskat)abstract
- The objective of this article is to examine a set of ways to influence consumer behavior toward making more environmentally friendly choices. We conducted three different studies to investigate (1) what consumers think would influence their behavior, (2) how several question-based verbal influence strategies nudge consumer behavior in one direction or another, and (3) how question-based written influence strategies influence consumer behavior. The findings reveal a discrepancy between what consumers think would influence behavior and what actually does influence it. In addition, under all verbal and written experimental conditions, influence strategies led to consumer change toward environmentally friendly offerings compared with alternative non-environment friendly offerings. The discussion highlights possible explanations for the results, managerial implications, the study's limitations, and suggestions for future research, with a special emphasis on research into factors that can change consumer behavior.
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| 8. |
- Magnusson, Peter R, 1960-, et al.
(författare)
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Managing User Involvement in Service Innovation : Experiments with Innovating End-Users
- 2003
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Ingår i: Journal of Service Research. - Thousand Oaks, CA : Sage Publications. - 1094-6705 .- 1552-7379. ; 6:2, s. 111-124
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Tidskriftsartikel (refereegranskat)abstract
- Although user involvement is frequently practiced in companies, the research findings regarding its benefits for innovation are contradictory. This article experimentally assesses the contributions made by users in comparison with professional service developers and examines how the implementation of user involvement affects the outcome. During periods of 12 days, three different groups were assigned the task of generating ideas for end user telecom services. One group consisted of professional de signers, whereas the other two consisted of ordinary users. The users in one of the groups coped with idea creation by themselves, whereas the other group consulted a service design expert at two controlled meetings who provided feedback regarding technical feasibility. Involving users makes the ideas more original, holding a higher perceived user value, but the users’ideas are less producible on aver-age. The outcome was also affected by how user involvement was implemented. Scholarly and managerial implications conclude the article.
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| 9. |
- Andersson-Assarsson, Johanna C., 1974, et al.
(författare)
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Evolution of age-related mutation-driven clonal haematopoiesis over 20 years is associated with metabolic dysfunction in obesity
- 2023
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Ingår i: Ebiomedicine. - 2352-3964. ; 92
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Tidskriftsartikel (refereegranskat)abstract
- Background Haematopoietic clones caused by somatic mutations with >= 2% variant allele frequency (VAF) increase with age and are linked to risk of haematological malignancies and cardiovascular disease. Recent observations suggest that smaller clones (VAF<2%) are also associated with adverse outcomes. Our aims were to determine the prevalence of clonal haematopoiesis driven by clones of variable sizes in individuals with obesity treated by usual care or bariatric surgery (a treatment that improves metabolic status), and to examine the expansion of clones in relation to age and metabolic dysregulation over up to 20 years.Methods Clonal haematopoiesis-driver mutations (CHDMs) were identified in blood samples from participants of the Swedish Obese Subjects intervention study. Using an ultrasensitive assay, we analysed single-timepoint samples from 1050 individuals treated by usual care and 841 individuals who had undergone bariatric surgery, and multiple-timepoint samples taken over 20 years from a subset (n = 40) of the individuals treated by usual care.Findings In this explorative study, prevalence of CHDMs was similar in the single-timepoint usual care and bariatric surgery groups (20.6% and 22.5%, respectively, P = 0.330), with VAF ranging from 0.01% to 31.15%. Clone sizes increased with age in individuals with obesity, but not in those who underwent bariatric surgery. In the multiple-timepoint analysis, VAF increased by on average 7% (range -4% to 24%) per year and rate of clone growth was negatively associated with HDL-cholesterol (R = -0.68, 1.74 E-04).Interpretation Low HDL-C was associated with growth of haematopoietic clones in individuals with obesity treated by usual care.
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