| 1. |
- Isaksson, Raine, et al.
(författare)
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Lean Higher Education And Lean Research
- 2013
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Ingår i: 16th Toulon – Verona Conference.
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Konferensbidrag (refereegranskat)abstract
- The purpose of this paper is to review possibilities for how Lean principles could be applied for university education and research – Lean Higher Learning and Lean Research. The Lean movement originating from Toyota Production Systems has inspired many different types of businesses and organisations including service and public organisations. Until now the Lean concept has not yet become widely used in university education. Universities could be facing strong competition from novel ways of teaching and learning – if the web offers lectures from Nobel Prize winners for free, why pay money to the local university to listen to a mediocre lecturer? If research proposals can be assessed and validated via a web site linking to acknowledged scholars, why wait for slow research journals? Possibly, Lean principles such as just-in time could be applied for better learning and research quality. This paper studies how traditional university education and research are performing compared to Lean principles with focus on value flow analysis.
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| 2. |
- Isaksson, Raine, et al.
(författare)
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Life Long Lean Learning : Case Sweden
- 2014
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Ingår i: Performance Management. - Aarhus : University of Aarhus. - 9788778826527 ; , s. 242-253
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Konferensbidrag (refereegranskat)
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| 3. |
- Isaksson, Raine, et al.
(författare)
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Sustaining swedens competitive position : Lean lifelong learning
- 2015
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Ingår i: Measuring Business Excellence. - : Emerald Group Publishing Limited. - 1368-3047 .- 1758-8057. ; 19:1, s. 92-102
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to explore what options the adult learner has for continued learning and what role universities are playing in providing net-based education. Current options for lifelong learning and improvement opportunities in the educational process are described based on an assessment inspired by principles of lean management. Design/methodology/approach – Sweden is chosen as an example. The current level of net-based university education and the demand for it is assessed using official Swedish data. Lean management principles are used as a starting point to define parameters for interest for the adult learner. These parameters are then converted into a five-level scale for assessing current performance with focus on university courses. The authors also study how Swedish County Councils manage their employee education and carry out a check of courses offered by massive open online course providers. Findings – Lean management principles in combination with customer focus seem to present relevant parameters for assessing distance education. Preliminary results indicate that lean lifelong learning has a considerable improvement potential. The main reasons for this potential seem to be more of a bureaucratic and political nature, whereas technology and resources appear to be less of an issue. Practical implications – The results have implications for both universities and organisations. The pressure on universities to become more customer-focussed, while at the same time, cost-effectiveness is likely to increase. Originality/value – Using the customer perspective for educational services and applying lean principles to education.
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| 4. |
- Karlsson, Ted, et al.
(författare)
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Price as a variable in online consumer trade-offs
- 2005
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Ingår i: Marketing Intelligence & Planning. - : Emerald. - 0263-4503 .- 1758-8049. ; 23:4, s. 350-358
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - To determine the impact of price on consumer decision making in online environments. Design/methodology/approach - Uses a conjoint experiment to investigate the trade-offs customers make when choosing and to establish their relative weights in online and offline situations. Findings - Finds that customers expect prices to be lower in an online environment than in a traditional sales channel. Research limitations/implications - Despite acknowledged limitations of experimental design and student samples, the findings have both theoretical and practical implications. Practical implications - Marketing planners can use the intelligence gained from conjoint studies such as this to improve the design and implementation of online retail experiences. Originality/value - Compares online and offline shopping environments with specific regard to the importance of price in each in the consumer decision-making processes, a hitherto overlooked issue in marketing research.
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| 5. |
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| 6. |
- Kuttainen, Christer, et al.
(författare)
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Pre-adoption customer satisfaction with tourism websites : conjoint analysis of electronic customer relationship management features
- 2005
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Ingår i: The AM2005, Academy of Marketing Conference. ; , s. 273-
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Konferensbidrag (refereegranskat)abstract
- Tourism enterprises can on their websites implement Electronic Customer Relationship Management (e-CRM) features that can promote customer satisfaction and assist in building profitable customer relationships. The present paper incorporates the method of Conjoint Analysis for addressing the effects of e-CRM features on the pre-adoption customer satisfaction of online trip buyers with a tourism website. The study evaluates the profiles of e-CRM features presented as ten hypothetical tourism websites. The results highlight that reservation and product customisation features have the most positive effect on pre-adoption customer satisfaction. Reservation shows also a tendency to boost other low-ranked features in e-CRM profiles. The study supports claims that it is important for potential tourists to be able to reserve and pay for a trip directly on a website. The paper makes a theoretical and methodological contribution to the study of customer satisfaction in an online context. It also provides tourism practitioners with general guidelines on how to design a competitive website.
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| 7. |
- Kuttainen, Christer, et al.
(författare)
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Social media monitoring and analysis in tourism
- 2012
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Ingår i: <em>Proceedings of the 2<sup>nd</sup> Advances in hospitality and tourism marketing & management conference</em>. - 9789602871393
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Konferensbidrag (refereegranskat)
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| 8. |
- Kuttainen, Christer
(författare)
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The role of trust in B2B electronic commerce : evidence from two e-marketplaces
- 2005
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. Interorganizational trust is trust between organizations, in this case mainly the buying and the selling company versus the e-marketplace. Institutional trust refers to structures that the e-marketplace itself can put in place; for example, the monitoring of transactions. The issue of interest is the role that trust plays in the buyer-seller dyad within the e-marketplace, and how trust in this dyad can be developed; for example through institutional trust-measures. This is an important issue because trust generally is viewed as a necessary ingredient for any successful transaction. Both published research and experience support the perspective that trust is necessary for individuals and companies to adopt the practice and principles of e-commerce, both in B2C and B2B trade. In the current study, the adoption of e-commerce concerns the use of B2B e- marketplaces which are public; that is, they are open to every company. Compared to other risk reducing mechanisms like control, for example through contracts, trust is regarded as a more effective means of enabling transactions between previously unfamiliar buyers and sellers at an e- marketplace. A sufficient number of transactions in turn are desirable and part of liquidity; there must be at least a certain number of members and/or transactions for an e-marketplace to remain viable. To address the study’s research questions, an empirical investigation was conducted which involved a case study at each of two public e-marketplaces. Methodologically, both qualitative and quantitative techniques were used. A research model was developed based upon previous research in both B2C and B2B e-commerce. The research model depicts how the trust antecedents e- marketplace reputation and institutional trust-building measures positively affect trust in both the e-marketplace and the buyer/seller. This trust, in turn, is positively correlated with satisfaction, commitment and intention to do future business. Trust also was hypothesized to lower the buyer’s and seller’s perceived risk of transacting on the e-marketplace. The proposed research model was tested through a survey with buying and selling companies in the two e-marketplaces. Overall, the data support the research model. The study contributes to existing published research by empirically validating the three dimensions of competence, integrity and benevolence, suggesting that buyers and sellers assess the EMP in terms of specific attributes, as opposed to assessing it globally. Likewise, the dimensions of credibility and benevolence are essential components of the trust between a buyer and a seller. The data also suggest that trust in the e-marketplace is associated with perceived risk reduction, and with satisfaction with, and commitment to the e-marketplace. Furthermore, trust in the buyer-seller dyad appears to have a positive impact upon the intention to buy or sell. The data also show that trust can be nurtured primarily through the processes of attribution and prediction. As for managerial implications, management at the two e-marketplaces should devote attention to increasing transparency within their member companies. Measures should be taken to facilitate member companies collecting information about potential buyers or sellers in the e-marketplace.
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