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- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing consumer goals in the sharing economy : Evidence from Airbnb
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- This paper aims to analyze how consumers’ articulate goals associated with the sharing economy and its associated implications for consumer policy. By utilizing the methodological approach of Social Media Analytics (SMA), we track the ways in which consumers’ express goals and criticism associated to the popular accommodation sharing platform Airbnb. Based on our empirical material that covers 7,022 user-generated content published over a 12-month period, we illustrate a spectrum of eight distinct goals as well as associated dimensions of criticism that consumers demonstrate. While goals associated towards financial and efficiency gains are dominating, consumers’ criticism tends to be centered on macro environmental consequences of the sharing economy. In view of previous studies suggesting that utilitarian goals almost entirely dominate consumers’ goals associated with the sharing economy, this paper therefore contributes to extant literature on the phenomenon by illustrating the multitude of ways in which consumers relate to the sharing economy and the associated consequences for the scope, scale and speed of future ways in which the sharing economy can be regulated.
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- Geissinger, Andrea, 1987-, et al.
(författare)
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Institutional orders in the sharing economy : Community as an answer to the state-market-interlock
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- As the emergence of sharing economy firms changes existing institutional structures and bring forth increasing institutional complexity for firms, regulators and users alike, this paper aims to analyze how the public adhere to institutional orders in resolving emerging controversies associated with the sharing economy. By analyzing four cases of societal controversies concerning the accommodation sharing platform Airbnb in the Swedish market during 12 months between the years 2015-2016, we illustrate the ways in which the public adhered to three main institutional orders of state, market and community in resolving four identified controversies related to prostitution, racism, failure to pay taxes and housing shortage allegedly caused by the firm. In perspective to the ways in which extant literature emphasize state and market as fundamental institutional orders for resolving institutional complexity, our results highlights the role of community as a key institutional order situated in the intersection between the state and the market in the setting of the sharing economy.
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| 7. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 8. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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The sharing economy and the transformation of work : evidence from Foodora
- 2022
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Ingår i: Personnel review. - : Emerald Group Publishing Limited. - 0048-3486 .- 1758-6933. ; 51:2, s. 584-602
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.Design/methodology/approach: Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.Findings: The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.Originality/value: By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.
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| 9. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracing brand constellations in social media : the case of Fashion Week Stockholm
- 2018
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Ingår i: Journal of Fashion Marketing and Management. - : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 22:1, s. 35-48
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.Design/methodology/approach: The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.Findings: On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.Research limitations/implications: As this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.Practical implications: The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.Social implications: Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.Originality/value: This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.
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- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracking the institutional logics of the sharing economy
- 2019
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Ingår i: Handbook of the Sharing Economy. - Cheltenham : Edward Elgar Publishing. - 9781788110549 - 9781788110532 ; , s. 177-192
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter explores field-level logics associated with the sharing economy and how these logics can be categorized in relation to different characteristic features of that economy. It thereby links together core principles of the sharing economy-the access, platform and community-based economy-with market and non-market orders so as to create a better understanding for those tensions being part of the sharing economy and how they can be overcome. Empirically, the chapter analyzes 7362 social media posts and defines field-level logics through juxtaposing the core principles with market/non-market orders. Six field-level logics are identified: abundance, scarcity, profit, sustainability, global and local logics. The sorting tool of these field-level logics and their associated institutional orders provides clarity in relation to the blurred concepts of accessing, sharing and transferring; the variety of motives of users/consumers; and the reasons for parties to provide their services within the sharing economy. The chapter also contributes to previous research through linking together field-level logics with orders to create understandings for logics on phenomena levels and specifically related to the sharing economy.
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