| 1. |
- Bennett, David, 1947, et al.
(författare)
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What is the Market for Chinese Volvos? - Quality and Reliability Perceptions within the Context of Technology Transfer
- 2013
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Ingår i: Zawislak, P A and Hosni Y (Eds) “Science, Technology and Innovation in the Emerging Markets Economy”, Proceedings of 22nd International Conference of the International Association for Management of Technology. ; , s. Paper 1569687937-
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Konferensbidrag (refereegranskat)abstract
- Impressions about the quality and reliability of products can depend as much on perceptions concerning brand and country of origin (quality cues) as on the evidenceof hard data regarding performance and failure (quality attributes). Although the distinction between quality cues and quality attributes is a traditional area of researchin marketing, and more specifically in the study of customer behaviour and preferences, it has not previously been investigated within the context of international technology transfer. In this paper we first use research in the machine tool sector to illustrate this country-of origin effect formation process based on surveys among UK and Chinese companies with experience of technology transfer and use of end-products. We then explore the implications for Volvo as an established Western automotive brand that has been acquired by the Chinese company Geely Automobile Holdings, and which is transferring design andmanufacturing technology to enable production of new models in China as well as Europe. This uses a survey in Taiwan to establish opinions about Swedish-made and Chinese-made Volvos across a range of purchasing factors. The results reveal some important differences of opinion among nearly all these various factors.
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| 2. |
- Callaghan, Michael, et al.
(författare)
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Implementation, communication and the benefits of corporate codes of ethics in Taiwan and Turkey : A comparison across contexts
- 2009
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Ingår i: European Business Review. - Bingley : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 21:3, s. 278-298
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The purpose of this paper is to examine the corporate codes of ethics (CCE) that are put in place by companies in Taiwan and Turkey.Design/methodology/approach – This study examines the use of CCE among the top companies in Taiwan and Turkey. It is a replication of a study performed in Australia, Canada and Sweden and a follow-up study.Findings – The empirical findings show many similarities with top companies in Australia, Canada and Sweden, but more importantly identify key differences distinctly unique to each of the two countries under investigation. Statistical analysis suggests that the implementation, communication and benefits of CCE are paramount to Turkish companies operating in a domestic environment where the aspiration to participate globally and join the European Union is high, whereas in Taiwan it is low in favor of more traditional business practices (similar to the Chinese concept of guanxi) that focus on individual relationships in favor of formalized regulatory frameworks (such as CCE).Originality/value – This study makes a complementary contribution to the accumulated knowledge in the area of CCE, particularly given the cultural and historical differences these countries possess in comparison to each other and those previously studied and documented in the literature.
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| 3. |
- Hong, Mei-Hsiu, et al.
(författare)
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Setting organizational key performance indicators in the precision machine industry
- 2015
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Ingår i: International Journal of Management, Knowledge, and Learning. - Celje : International School for Social and Business Studies. - 2232-5107. ; 4:2, s. 135-161
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this research is to define (or set) organizational key performance indicators (KPIs) in the precision machine industry using the concept of core competence and the supply chain operations reference (SCOR) model. The research is conducted in three steps. In the first step, a benchmarking study is conducted to collect major items of core competence and to group them into main categories in order to form a foundation for the research. In the second step, a case company questionnaire and interviews are conducted to identify the key factors of core competence in the precision machine industry. The analysis is conducted based on four dimensions and hence several analysis rounds are completed. Questionnaire data is analyzed with grey relational analysis (GRA) and resulted in 5–6 key factors in each dimension or sub-dimension. Based on the conducted interviews, 13 of these identified key factors are separated into one organization objective, five key factors of core competence and seven key factors of core ability. In the final step, organizational KPIs are defined (or set) for the five identified key factors of core competence. The most competitive core abilities for each of the five key factors are established. After that, organizational KPIs are set based on the core abilities within 3 main categories of KPIs (departmental, office grade and hierarchal) for each key factor. The developed KPI system based on organizational objectives, core competences, and core abilities allow enterprises to handle dynamic market demand and business environments, as well as changes in overall corporate objectives.
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| 4. |
- Huang, Dan-Ching, et al.
(författare)
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Creation of a step-by-step process in the pre-startup of a micro business
- 2016
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Ingår i: International Journal of Management and Enterprise Development. - 1468-4330 .- 1741-8127. ; 15:1, s. 43-60
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Tidskriftsartikel (refereegranskat)abstract
- This study proposes a systematic process in the pre-startup stage of establishing independent and franchised catering micro businesses. A questionnaire based on the key success factors (KSFs) affecting the establishment of a micro business was developed. Grey relational analysis (GRA) was performed to determine KSFs that can affect the start of a catering micro business, while interpretive structure modelling (ISM) was used to establish the pre-startup process. Studies show that GRA and ISM results were different in the two types of catering businesses. Therefore, business starters ought to investigate their industry of interest and determine the startup process prior to establishing their respective businesses.
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| 5. |
- Lee, Tzong-Ru, et al.
(författare)
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A Conscientious Corporate Brand Model – A Taiwanese Assessment
- 2012
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Ingår i: International Journal of Business and Globalisation. - Olney : InderScience Publishers. - 1753-3627 .- 1753-3635. ; 8:2, s. 256-267
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Tidskriftsartikel (refereegranskat)abstract
- A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study is based upon Taiwanese business-to-business relationships. Copyright © 2012 Inderscience Enterprises Ltd.
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| 6. |
- Lee, Tzong Ru, et al.
(författare)
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An examination of the codes of ethics artifacts in top Taiwanese companies
- 2009
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Ingår i: International Journal of Electronic Customer Relationship Management. - Geneva : InderScience Publishers. - 1750-0664 .- 1750-0672. ; 3:1, s. 86-101
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the use of codes of ethics artefacts among top companies in Taiwan. This research reports on the responses of those top Taiwanese companies that possessed a code of ethics. The empirical findings are compared to the findings of previous research. Top Taiwanese companies appear not to be drastically different from top companies in other countries in terms of the areas examined. Several similarities have been revealed. This study provides valuable insights into a previously unexplored corporate territory in terms of codes of ethics artefacts. Furthermore, it provides a seed and guidance for further research in other corporate cultures worldwide. Two parts of interest to business practices may be distinguished in terms of corporate codes of ethics artefacts, namely a regulatory one and one that supports staff. It also provides a valuable point of reference to previous research of corporate codes of ethics artefacts. Copyright © 2009 Inderscience Enterprises Ltd.
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| 7. |
- Lee, Tzong-Ru, et al.
(författare)
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Formulation of marketing information and communication strategies in Taiwan tourism industry
- 2013
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Ingår i: Proceeding of the 2013 International Conference on Technology Innovation and Industrial Management, 29-31 May 2013, Phuket, Thailand: Diversity, technology, and innovation for operational competitiveness. - Phuket : ToKnowPress. ; , s. 103-111, s. 103-111
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Konferensbidrag (refereegranskat)abstract
- Purpose: The purpose of this research is to formulate marketing information and communication (ICT) strategies for Taiwan tourism industry. Design/methodology/approach: This research uses a literature review to identify problems and solutions of Taiwan’s tourism industry. One of the identified problems is used as an example to formulate marketing ICT strategies. Findings: This research has identified twenty-five main problems and forty-eight solutions of Taiwan’s tourism industry and formulated marketing ICT strategies for one of the identified problems. Research limitations/implications: The subsequent research can apply other research method to improve the reliability and validity. Practical implications: The application of marketing ICT strategies can be used in other country’s tourism industry and be adapted to other industries as well. Originality/value: This research clarifies the problems of Taiwan’s tourism industry and applies marketing ICT strategies in Taiwan tourism industry.
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| 8. |
- Lee, Tzong-Ru, et al.
(författare)
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Formulation of marketing information and communication strategies in Taiwan tourism industry
- 2015
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Ingår i: International Journal of Innovation and Learning. - : InderScience Publishers. - 1471-8197 .- 1741-8089. ; 18:2, s. 250-265
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.
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| 9. |
- Lee, Tzong-Ru, et al.
(författare)
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How Asian Entrepreneurs Balance Business and Family Life : A Case Study from Taiwan
- 2015
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Ingår i: Proceeding of the International Conference on Technology Innovation and Industrial Management, Bari, 27-29 May, 2015.. ; , s. 1049-1058
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Konferensbidrag (refereegranskat)abstract
- Entrepreneurship is one of the hottest research topics in the world and one common research area within this field is the entrepreneurial model or process. The successful entrepreneurial model in the western world is a well-discussed topic. However this model is not applicable in the Asian world due to cultural differences. In the western world, business and family life are clearly separated, but in Asia, there is no clear boundary. The aim of this study is to investigate how Asian entrepreneurs balance business and family life. The study focuses on how the entrepreneur balance business and family life in the entrepreneurial process and on identifying the most critical factors for long-term entrepreneurial success. These issues have been examined through a single case study including the Taiwanese enterprise FU NIANG FANG. This study has identified twelve key factors leading to the enterprise’s success. These key factors are: (1) Product and service innovation, (2) Mechanism to ensure service and product quality, (3) Quoted purchase, (4) Interaction with suppliers, (5) Market segmentation, (6) Value proposition, (7) Site selection, (8) Barriers to market entry and relationships with competitors, (9) Interactions with customers, (10) Talent demand, (11) Entrepreneurial team members and their experiences related to entrepreneurship in past, and (12) Venture financing. This study is explorative in nature and is limited to one company located in Taiwan. Thus, more empirical data should be gathered to reinforce the validity of the findings.
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| 10. |
- Lee, Tzong-Ru (Jiun-Shen), et al.
(författare)
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'Antecedents' and 'postcedents' in relation to satisfaction in Taiwanese business relationships
- 2010
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Ingår i: International Journal of procurement management. - Olney, Bucks : InderScience Publishers. - 1753-8432 .- 1753-8440. ; 3:2, s. 199-213
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Tidskriftsartikel (refereegranskat)abstract
- The research objective is to test whether satisfaction in business relationships may constitute a mediating construct between trust and commitment on the one hand, and coordination, cooperation and continuity expectancy on the other. The structural relationships are summarised in an AMP-model (i.e., antecedents, mediator and postcedents), the sample at that time consisted of attitudes among leading executives in small and medium-sized companies in Taiwan. The tested structural relationships of the AMP-model complement previous theory and research of antecedents and postcedents in relation to satisfaction in business relationships. One contribution is that the empirical findings indicate that satisfaction in studied buyer-supplier relationships may be seen as a mediating construct between antecedents (such as trust and commitment) and postcedents (such as coordination, cooperation and continuity). Research limitations and suggestions for further research are provided. Copyright © 2010 Inderscience Enterprises Ltd.
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