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- Micheli, Pietro, et al.
(författare)
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Perceptions of industrial Design : The "means" and the "ends"’
- 2012
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Ingår i: Journal of Product Innovation Management. - : Wiley. - 0737-6782 .- 1540-5885. ; 29:5, s. 687-704
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Tidskriftsartikel (refereegranskat)abstract
- It is widely accepted that industrial design can play an important role in the development of innovative products, but integrating design-thinking into new product development (NPD) is a challenge. This is because industrial designers have very different perspectives and goals than the other members of the NPD team, and this can lead to tensions. It has been postulated that the communications between NPD managers and industrial designers are made more difficult because each group uses very different language. This research made the first empirical investigation of the language used by designers and managers in describing “good” and “poor” industrial design. In-depth interviews were conducted with a sample of 19 managers and industrial designers at five leading companies. Multiple sources of data were utilized, including the repertory grid technique to elicit the key attributes of design, from the perspective of managers and designers. Using a robust, systematic coding approach to maximize the validity and reliability of qualitative data analysis, it was established that managers and industrial designers do not use a completely different vocabulary as previously supposed. Rather, it was found that managers and industrial designers use some common terms augmented by additional terms that are specific to each group: managers are commercially orientated in the “ends” they want to achieve and designers perceive more antecedents (“means”) necessary to achieve their “ends”—iconic design. This research led to a grounded conceptual model of the role of design, as perceived by managers and industrial designers. The implications of the results achieved are wide: they indicate how managers and designers can interact more productively during NPD; they highlight the need for more research on the language of designers and managers; and they point to issues that need to be covered in the education of industrial designers. Finally, this work suggests how managers and designers can engage in a more fruitful dialogue that will help to make NPD more productive.
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| 2. |
- Panzone, Luca A, et al.
(författare)
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The effect of traffic-light labels and time pressure on estimating kilocalories and carbon footprint of food.
- 2020
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Ingår i: Appetite. - : Elsevier BV. - 0195-6663 .- 1095-8304. ; 155
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Tidskriftsartikel (refereegranskat)abstract
- Food consumption decisions require consumers to evaluate the characteristics of products. However, the literature has given limited attention to how consumers determine the impact of food on health (e.g., kilocalories) and on the environment (e.g., carbon footprint). In this exercise, 1511 consumers categorised 43 food products as healthy/unhealthy and good/bad for the environment, and estimated their kilocalories and carbon footprint, which were known to the investigator. The task was performed either with no stimuli (a control group), under time pressure only, with traffic-light labels only, or both. Results show that traffic-light labels: 1) operate through improvements in knowledge, rather than facilitating information processing under pressure; 2) improve the ability to rank products by both kilocalories and carbon footprint, rather than the ability to use the metric; 3) reduce the threshold used to categorise products as unhealthy/bad for the environment, whilst raising the threshold used to classify products as good for the environment (but not healthy). Notably, traffic-light increase accuracy by reducing the response compression of the metric scale. The benefits of labels are particularly evident for carbon footprint. Overall, these results indicate that consumers struggle to estimate numerical information, and labels are crucial to ensure consumers make sustainable decisions, particularly for unfamiliar metrics like carbon footprint.
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