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- Kjellberg, Hans, et al.
(författare)
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Att meka med marknader
- 2004
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Ingår i: Den där marknaden: Utbyten, normer och bilder. - Lund : Studentlitteratur. ; , s. 235-254
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 4. |
- Liljenberg, Anders
(författare)
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Contextual agility informing market shaping
- 2022
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Ingår i: Industrial Marketing Management. - : Elsevier. - 1873-2062 .- 0019-8501. ; 102, s. 229-239
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Tidskriftsartikel (refereegranskat)abstract
- Making sense of a markets is a necessary precursor to any strategizing such as shaping. Still, the nature of this sense-making is oftentimes kept in the dark. It is somehow subordinate to what follows. The lack of such explicit market portrayals entails the risk of myopia to the detriment of seeing shaping possibilities. It also means that ensuing strategic efforts risk to go in vain as they possibly mirror an oversimplified reality. Making agile sense of the surrounding market context turns these two potential shortcomings into opportunities. Such contextual agility is an aptitude of some firms. It is a knowledge ability which prepares for agency in a prompt and responsive way as some representational practices translate into shaping practices. This conceptual research introduces contextual agility which hosts representational, entrepreneurial, and agile elements. This ability of individual firms promises to inform market shaping as its points of departure are clarified. It is here illustrated via contested product qualification, consumer Covid-19 vaccine skepticism. © 2022 The Author
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| 5. |
- Liljenberg, Anders
(författare)
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Customer-geared competition : a socio-Austrian explanation of Tertius Gaudens
- 2001
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Ever since the inception of market economy, competition is the propellant of such economic systems. This is most notably so at present with global economies on the verge of a so called ‘new’ market logic. Competition nevertheless remains an elusive phenomenon, something holding true in particular when it is said to coexist with cooperation. Common knowledge has it that competition can be grasped by focusing the sheer number of suppliers and/or the level of product differentiation in a market. This dissertation instead claims that by looking at competition as subject to the impact of customers, phenomena are seen which are not otherwise readily apparent in the scrutiny of markets. By approaching markets as networks of interconnected relationships which result from human interaction this theoretical thesis, inspired by economic sociology and Austrian economics, furthers the idea of competition as indirect and hence geared by the customer. An explanatory model is formulated where competition emerges as a function of ‘inducing customer alertness’ (the customer’s exercise of entrepreneurship in the supply market) on the one hand, and ‘impeding social capital’ (the social ties that prevail between the customer and suppliers) on the other. One crucial insight gained, with particular impact for competition policy, is that consumers are to be seen not only as beneficiaries, but also as agents, of competition.
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| 6. |
- Liljenberg, Anders, et al.
(författare)
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Idéer om marknaden
- 2004
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Ingår i: Den där marknaden: Utbyten, normer och bilder. - Lund : Studentlitteratur. ; , s. 11-25
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 7. |
- Liljenberg, Anders
(författare)
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The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition
- 1999
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.
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