| 1. |
- Saari, Ulla A., et al.
(författare)
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Designing green marketing across industries : A conceptual framework and implications for consumers and transdisciplinary research
- 2018
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Ingår i: Handbook of sustainability science and research. - Cham : Springer. - 9783319630069 - 9783319630076 ; , s. 581-596
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Bokkapitel (refereegranskat)abstract
- Understanding what marketing messages trigger sustainable consumer behavior is one of the key issues for companies to be able to design effective green marketing. The goal of this paper is to present a conceptual framework for a green marketing approach that includes product, industry, production processes, and supply chain specific considerations to be utilized in the design of green product marketing for the mass markets. Based on a literature review, we have created a conceptual framework with industry-specific aspects on the basis of unique features in seven industrial sectors that are of relevance to the personal needs of consumers from an environmental perspective, but are focusing on the product-specific aspects of the marketed products. The originality of this study lies in the proposition that green marketing should use the actual product features as a starting point and not focus only on green consumers. The greenness of a product should be an additional dimension that adds to the competitiveness of the product when compared to conventional products. Theoretically, we propose that a transdisciplinary approach that integrates sustainable supply chain management perspectives to green marketing would benefit companies designing green marketing approaches and consumers making green product choices.
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| 2. |
- Saari, Ulla A., et al.
(författare)
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Eco-friendly brands to drive sustainable development : Replication and extension of the brand experience scale in a cross-national context
- 2017
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Ingår i: Sustainability. - : MDPI. - 2071-1050. ; 9:7
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.
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| 3. |
- Saari, Ulla A., et al.
(författare)
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How consumers’ respect for nature and environmental self-assets influence their car brand experiences
- 2020
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 261
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Tidskriftsartikel (refereegranskat)abstract
- This paper provides a novel perspective on sustainability research by exploring how two pro-environmental characteristics of consumers – respect for nature and environmental self-assets – influence their brand experiences. The study uses survey data collected on a car brand that incorporated eco-friendly advances. The results show that respect for nature has an impact on how respondents experience the eco-friendliness of brands and that eco-friendly brand experiences in turn influence general brand experiences. The findings also suggest that the effects of the two pro-environmental characteristics depend on the education level of the consumer: eco-friendly brand experiences of highly educated consumers are affected by their respect for nature, whereas those of consumers with lower education levels are affected by environmental self-assets.
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| 4. |
- Saari, Ulla A., et al.
(författare)
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Is eco-friendliness driving customer product choice in technology markets?
- 2016
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Konferensbidrag (refereegranskat)abstract
- The goal of this study is to examine how eco-friendliness in the brand experience impacts product selection, and how product selection induces green brand loyalty among customers and consumers. A conceptual model is tested with empirical data collected with a web survey on mobile phone brands. The findings of this research indicate that eco-friendliness in the brand experience influences positively product selection and green brand loyalty for some global brands. Thefindings also point out that technology firms should seriously consider their sustainability and eco-friendliness strategies in their technology commercialization activities.
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| 5. |
- Aagaard, Annabeth, et al.
(författare)
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Mapping the types of business experimentation in creating sustainable value : A case study of cleantech start-ups
- 2021
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 279
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Tidskriftsartikel (refereegranskat)abstract
- In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.
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| 6. |
- Kotilainen, Kirsi, et al.
(författare)
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Exploring the microfoundations of end-user interests toward co-creating renewable energy technology innovations
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 229, s. 203-212
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Tidskriftsartikel (refereegranskat)abstract
- Energy market transition, which is enabled by new affordable energy technologies and digitalization, opens novel opportunities for developing innovative energy solutions. These new technologies facilitate energy consumers to become local energy prosumers i.e. consumers and producers of energy using renewable energy sources. Hence, a central question for innovating new solutions emerges: how energy consumers and prosumers would engage in co-creating value and novel solutions with industry players? This article explores the microfoundations of energy consumers' and prosumers’ interest to participate in co-creation activities with energy industry actors. Using survey data from five European countries and by applying variance-based structural equation modeling, we find that rewards and personal characteristics influence the interest to engage in co-creation activities. Specifically, the microfoundations of the interest are built upon the need for improvements, the intrinsic rewards, and the personal adopter characteristics. Additionally, we find differing microfoundations of interest for energy consumers and prosumers. We further discuss managerial and theoretical implications of our findings and highlight avenues for future research.
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| 7. |
- Mäkinen, Saku J., et al.
(författare)
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Prosumers’ digital business models for electric vehicles : Exploring microfoundations for a balanced policy approach
- 2019
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Ingår i: Digital business models. - Cham : Palgrave Macmillan. - 9783319969015 - 9783319969022 ; , s. 227-254
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Mäkinen et al. provide an indispensable view of business model opportunities for electric vehicle (EV) prosumers in the future energy market. The digitalization of energy markets has started a transformation to smart grids where information flows bi-directionally end to end between energy production and consumption. The chapter explores how prosumers can create, deliver, and capture value with EVs in future energy systems. Focusing on prosumers’ digital business models (DBMs), the chapter illustrates the complex interdependencies between various activities and actors needed in the development of an energy system. In addition to demonstrating prosumers’ EV DBMs and the current state of readiness in value creation, delivery, and capture, Mäkinen et al. develop a balanced policy approach that is based on these DBM microfoundations.
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| 8. |
- Saari, Ulla A., et al.
(författare)
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Engaging students in cross-disciplinary research and education—A processual approach to educational development
- 2019
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Ingår i: Handbook of sustainability science and research. - Cham : Springer. - 9783319630069 - 9783319630076 ; , s. 353-363
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Bokkapitel (refereegranskat)abstract
- The creation of future sustainable and efficient energy systems requires a cross-disciplinary approach in engineering education. In order for energy-related engineering students to be prepared for real-world situations after their studies, it is important that, while they are still studying, they obtain the basic skills for handling different concepts, theoretical frameworks and solution types created in the various disciplines involved. At the Tampere University of Technology (TUT), a cross-disciplinary team was formed from four different departments in three different faculties to create a platform for research and education purposes on the university campus. The purpose was to coordinate research and provide students with a wider picture and a concrete implementation of the different layers and aspects that need to be taken into account when creating innovative solutions for future digital energy systems. The creation of the platform started from a successful student ideation competition that produced many viable solutions. This paper describes the bottom-up incremental process by which the cross-disciplinary platform was created. The innovative solutions created in the student ideation competition convinced the university organization that the cross-disciplinary collaboration should have a more permanent platform on the university campus, allowing researchers and students to incorporate more sustainability and systemic aspects into their work, and having a positive impact on the sustainable energy consumption on the campus.
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| 9. |
- Saari, Ulla A., et al.
(författare)
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From replication to further scale development : A case study of incorporating an eco-friendliness dimension in an existing consumer experience scale
- 2019
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Ingår i: SAGE research methods cases. - London : Sage Publications.
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This case study describes how we developed a new dimension for measuring eco-friendliness in an existing brand experience measurement scale. We also replicated the original scale to test its generalizability in other countries. Extensions and replications of existing frameworks are important for validating current theories and testing their reliability, even though these research approaches are not yet commonly applied in marketing and business research. In this case study, we describe the research stages that we went through when replicating and extending the scale in two different countries: a small Western country and a large non-Western country. This case study also briefly presents the statistical methods we used (e.g., principal components analysis, confirmatory factor analysis, and structural equation modeling). Replications and extensions of existing frameworks with new dimensions for sustainability-related constructs could aid the field of business and management to further develop more theories on advancing sustainable business.
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| 10. |
- Saari, Ulla A., et al.
(författare)
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Measuring brand experiences cross-nationally
- 2017
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Ingår i: Journal of Brand Management. - : Springer. - 1350-231X .- 1479-1803. ; 24:1, s. 86-104
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Tidskriftsartikel (refereegranskat)abstract
- The need for reliable and valid metrics for tracking consumers' experiences of products and brands cross-nationally is becoming ever more important as companies are increasingly operating in international markets. Brand experiences associated with global brands can manifest themselves very differently in different parts of the world; thus, the scales developed to track brand experiences should be validated cross-nationally. This research tests and revises an existing brand experience measurement scale cross-nationally in two countries that have very different cultural settings. Based on the findings from a survey with a sample of 1008 respondents, the authors propose a revised and shortened scale that provides more reliable and valid measurement results of brand experiences of global high-tech brands. In general, the results demonstrate the need for tests on the cross-national applicability of measurement scales and, even further, they underline the importance of replication research.
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