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- Manzoor, Ayesha, et al.
(författare)
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Determinants of salesperson performance in selling new products
- 2017
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Ingår i: International Journal of Economics, Finance and Business Management Studies. - : FLE Learning. - 2397-6926. ; 3:1, s. 53-62
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Tidskriftsartikel (refereegranskat)abstract
- Salesperson performance is essential to commercialise and sell a new product in the market. It is significant to investigate determinants that affect salesperson performance while selling new products. Theories of reasoned action and perceived behavioural control were examined, which in turn shed light on different factors including attitude, self-efficacy, subjective norms, product and customer knowledge. Using the quantitative approach and survey method, the study attempted to obtain a clear insight of the determinants of salesperson performance vis-à-vis new product selling. Purposive sampling was used to select a sample which comprised of salespeople in a business-to-consumer market. The results indicated significant positive relationships between salesperson performance and positive attitude, high self-efficacy and knowledge about products and customers. Moreover, a highly positive correlation was found between the subjective norms and salesperson performance. This research proposed recommendation that managers focus on increasing salesperson knowledge about new products and customers, while boosting self-efficacy and positive attitudes towards selling a new product.
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| 4. |
- Manzoor, Ayesha, et al.
(författare)
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International Consumers Airline Experiences and Negative Brand Emotions Expressed on Social Media : A Consumer Perspective
- 2018
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Ingår i: Proceedings of the 44th annual conference of european international business academy. - : Poznań University of Economics and Business. - 9788395295508 ; , s. 148-149
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Konferensbidrag (refereegranskat)abstract
- No doubt the airline industry has been growing globally and generating profit as international business, and it becomes more challenging for airline companies to deal with international consumers and develop a better marketing strategy to satisfy them. Using a consumer perspective on social media, we noted that consumers expressed different types of negative brand emotions while sharing their negative experiences of Qatar Airways and Turkish Airline. Brand emotions are mental and physical experiences directed towards a brand. Thus, we argue that negative brand emotions are explicitly expressed towards airline brands on social media. By using netnography research method, we revealed five dimensions of negative brand emotions namely unhappy, disappointed, anger, disgust, and terrible or awful. Consumers more expressed these negative brand emotions while complaining about various service failures including staff rude behavior, seating issues, food quality, luggage mishandled, flight delayed and discrimination among passengers. Consistent with previous studies, international consumers showed various behavioral reactions, for instance, complaints, negative electronic word-of-mouth, brand avoidance and claimed for compensations due to service failures. We discussed our findings related to negative experiences, service failures and behavioral reactions of international consumers towards airlines.
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| 5. |
- Manzoor, Ayesha
(författare)
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Level of Shyness among the Public and Private Schools Adolescents (13-18 years) : A Comparative Study
- 2015
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Konferensbidrag (refereegranskat)abstract
- The relationship between levels of shyness among the adolescents (13-18 years) of public and private schools were investigated in the present study. 120 students studying in different grades from public and private schools in Islamabad (Pakistan) were selected by Random sampling technique. It was hypothesized that levels of shyness among the adolescents of private and public school is different. To measure the levels of shyness, the McCroskey Shyness scale was administered on the sample. Data was analyzed by applying t-test for independent samples and hypothesis was not supported because there is no significant difference found between levels of shyness among the public and private schools adolescents. The research presents evidence that there is no impact of schooling system on shyness levels of adolescents but shy adolescents are less likely to participate in communication and classroom activities or ask questions when they need help with schoolwork. They greatly suffer from social anxiety.
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| 6. |
- Manzoor, Ayesha
(författare)
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Level of shyness among the public and private schools adolescents (13-18 Years) : A comparative study
- 2016
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Ingår i: Procedia - Social and Behavioral Sciences. - : Elsevier. - 1877-0428. ; 217:5, s. 858-866
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Tidskriftsartikel (refereegranskat)abstract
- The relationship between levels of shyness among the adolescents (13-18 years) of public and private schools were investigated in the present study. 120 students studying in different grades from public and private schools in Islamabad (Pakistan) were selected by Random sampling technique. It was hypothesized that levels of shyness among the adolescents of private and public school is different. To measure the levels of shyness, the McCroskey Shyness scale was administered on the sample. Data was analyzed by applying t-test for independent samples and hypothesis was not supported because there is no significant difference found between levels of shyness among the public and private schools adolescents. The research presents evidence that there is no impact of schooling system on shyness levels of adolescents but shy adolescents are less likely to participate in communication and classroom activities or ask questions when they need help with schoolwork. They greatly suffer from social anxiety.
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