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Marketing Performativity: Theories, practices and devices
- 2017
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Samlingsverk (redaktörskap) (övrigt vetenskapligt/konstnärligt)abstract
- Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.
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- Mason, Katy, et al.
(författare)
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Kitchen concerns at the boundary between markets and consumption : Agencing practice change in times of scarcity (Husmodern, Sweden 1938-1958)
- 2018
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Ingår i: Consumption, Markets and Culture. - : Taylor & Francis (Routledge). - 1477-223X .- 1025-3866. ; 21:4, s. 347-372
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Tidskriftsartikel (refereegranskat)abstract
- This paper investigates practice dynamics in kitchens situated at the boundary between markets and consumption. The kitchen is conceptualized as a market-consumption junction, a space where multiple concerned actors in markets and consumption come to shape, and get shaped by, the practices in the kitchen. Drawing upon archival research of the Swedish household magazine Husmodern (1938-1958), this study traces two matters of concern in and around the kitchen: the scarcity of resources in food markets and the scarcity of time to prepare food for consumption. Findings reveal how thrifty and convenient practices became enacted, and their transformative implications for consumption, demand, and market action. The mechanisms involved in disrupting and reconnecting the dynamic elements of practices (meaning, competence, and objects) are explained through the notions of concerning, agencing, and overflows, which recursively work to redraw the boundaries between markets and consumption to establish novel practices.
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