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- Hugosson, Mårten, et al.
(författare)
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Marketing Competencies of Swedish Sawmill Firms
- 2009
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Ingår i: Journal of Forest Products Business Research. - 2169-9151. ; 6
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- Qualitative interview-based research was used to investigate Swedish sawmilling firms’ marketing competencies to sustain cooperative relationships and deliver offerings according to customers’ perceptions of value. The views of both sawmill firms and innovative customers were used in this assessment. The firms studied were found to have established cooperative relationships with innovative customers in all market segments, including wood products segments, do-it-yourself (DIY) segments, and builders’ merchants segments. These relationships, which generate approximately 70 percent of sawmill firms’ business volumes, involve mutual exchange of sensitive business information in daily business operations and joint business development initiatives. The customers’ perceptions of value are also favorable, particularly due to service aspects such as logistics management and long-term business commitments. In the final analysis, cooperative relationships are shown to be an important basis for strategic sawmill business development
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- Hugosson, Mårten, et al.
(författare)
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Strategy transformations of the Swedish sawmilling sector 1990-2005
- 2009
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Prescriptive strategy theories have previously led to conclusions that sawmill firms lack strategy. However, by using Ansoff’s(1979) explorative capability approach, we contribute the finding that the Swedish sawmilling sector underwent threeunobserved strategy transformations between 1990 and 2005. These transformations, their triggers and outcomes were:Market channel strategy transformation. The shock of poor financial results in the “unexpected” downturn of the early 1990striggered a break with traditional agents, who had been the sector’s sole market channel. Instead, firms established their ownmarket channels, and built direct relationships with customers. Product value adding strategy transformation. Informationabout customers’ needs triggered a transformation in the sector’s offerings - from wet commodities to specified goods, whichwere of higher value to customers. This involved firms enhancing their production capabilities in the mid 1990s. Service valueadding strategy transformation. Triggered by perceived new SCM opportunities, firms enhanced their distribution logisticscapabilities around 2000 so that they could offer customers specific logistics and distribution services.These three strategy transformations occurred in all sampled firms. Each firm had strategy nuances, regarding its choice ofcustomers and its offerings. The findings also reveal that establishing customer relationships was a key development: product andservice value adding strategy transformations were often facilitated by cooperating with customers. Moreover, customerinteractions provided a basis for managers to increasingly see the unique value of their firm’s particular resources and capabilities;and, focus their business activities on customers who specifically value those attributes. This new interpretation of sawmill firmstrategy illustrates the need for applied researchers to assess contemporary theoretical debates, and select analytical frameworksthat can give new insights into actual practices.
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- Nord, Tomas, 1966-, et al.
(författare)
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Role of Policies and National Programmes on Innovations in Timber-frame Construction
- 2011
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Ingår i: Innovation in Forestry. - Wallingford, UK : CAB International. - 9781845936891 ; , s. 204-232
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Bokkapitel (refereegranskat)abstract
- The market share of timber frame construction has increased in many European countries after the revision of national building regulations, implementation of national development programs as well as marketing efforts of the forest industry. Our research within COST E51 has looked at the timber construction industry and assessed the innovation process in eight European countries,the role and position of this industry in the construction process, and the influence of policies as drivers of knowledge creation.Results indicate that innovative timber construction firms have acted on the changed regulations overcoming the lock-in effects of construction industry standards and culture and have in some countries been in the forefront to adjust the traditional construction process. These firms have in most cases come from the forest industry sector as they have had the most to gain. The innovation type and progress differ indicating that construction is a local activity influenced by national traditions,both in industry behaviour and policy aim. It is recommended that policy makers support the establishment of local and regional timber based competence centres. Also,public construction clients ought to have bigger leeway to support innovative construction products and processes, as a mean to generating new innovations, knowledge creation and transfer necessary to create a sustainable future society.
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- Nord, Tomas, et al.
(författare)
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Role of policies on innovations in timber frame construction : Cases from sub-group Timber construction vertical value chain in COST Action E51 Integrating Innovation and Development Policies for the Forest Sector
- 2010
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- The enlargement of EU coupled with harmonization of regulations and standards have opened new market segments and geographical areas resulting in grown market shares and innovative behaviour of timber construction firms. The role of policies aiming at increased competitiveness and innovativeness of the European forest sector through integrating innovation has been studied within a COST Action running from 2006 to 2010. COST Action E51 "Integrating Innovation and Development Policies for the Forest Sector" aimed at increasing our understanding of the role of policies and development programs to improve competitiveness and specifically innovations in the forest sector. One of the sub-groups studied the timber construction value chain and the type and diffusion of innovations. This report presents empirical data of timber construction industries from eight European countries. The data include the general construction environment and the policy superstructure of each country and one characteristic example of innovation and innovation process within the timber construction industry of each country respectively. The description of the construction industry follows the concept that construction is a complex product system (CoPS, Hobday, 1998) relating actors in an innovation system approach manner. The timber construction industry is gradually moving from supplier to system integrators thus modifying the overall system.The results indicate a large difference between studied industries in terms of type of innovation, supportive actions from society and industry organizations, and the effect of the innovation on the overall building process and infrastructure.
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