| 1. |
- Ghauri, Pervez N, et al.
(författare)
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Creating a Sustainable Competitive Position Through Ethical Behaviour
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - Leeds : Emerald Group Publishing Limited. - 1876-066X. - 9781804552520 - 9781804552490 ; 37, s. 1-8
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Bokkapitel (refereegranskat)abstract
- In this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this.
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| 2. |
- Andersson, Fredrik N G, et al.
(författare)
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The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage
- 2023
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Ingår i: Creating a Sustainable Competitive Position. Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 237-249
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The game plan firms must navigate in the quest of competitive advantage which is changing quickly. More and more firms acknowledge that future prosperity depends on achieving the joint goals of economic, environmental and social sustainability. This understanding has resulted in both firms and actors on the financial markets enhancing their focus on environmental, social and governance dimensions in their respective decision-making processes. In this chapter, the focus is on one key component of the changing game plan, the European Union’s (EU) Sustainable Finance Platform that envisions investors as a key driver of firms’ sustainability transformation. Based on survey data from Swedish listed firms, we discuss implications and outcomes of the Platform. Our results show that investors play an important role in setting the rules of the gameplan for firms. However, not to the extent that it meets the ambitions of the policymakers. This suggests either that the Platform will fail to meet its aims or that firms should expect further significant changes to the gameplan in the future.
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| 3. |
- Cerne, Annette, et al.
(författare)
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When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 153-175
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Bokkapitel (refereegranskat)abstract
- This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability.
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| 4. |
-
Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
- 2023
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Samlingsverk (redaktörskap) (refereegranskat)abstract
- The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.
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| 5. |
- Elg, Ulf, et al.
(författare)
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Driving sustainability in emerging markets : The leading role of multinationals
- 2023
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Ingår i: Industrial Marketing Management. - : Elsevier Inc.. - 0019-8501 .- 1873-2062. ; 114, s. 211-225
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Tidskriftsartikel (refereegranskat)abstract
- This paper focuses on the different activities that multinational enterprises (MNEs) can develop to promote sustainability through a market-driving process that shapes market conditions and influences critical stakeholders. Our focus is on interactions with external and internal stakeholders that drive sustainability. Empirically, this study is based on qualitative case studies of two Swedish MNEs that have a relatively long history of assuming responsibility for different sustainability aspects. We have studied how they drive sustainability internally as well as in their relationships with business, social, and political actors in emerging markets. The empirical material consists of interviews and secondary data, such as sustainability reports. We contribute to the literature by discussing how a market-driving sustainability process can be implemented – each step involving a set of critical, supporting activities. For managers, it is crucial to understand and continuously manage these steps. A conceptual model is presented that suggests four critical steps. We also make an important empirical contribution to the literature by providing unique insights from the activities and sustainability strategies of two well-known MNEs.
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| 6. |
- Elg, Ulf, et al.
(författare)
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Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.
- 2023
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Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 11-31
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Bokkapitel (refereegranskat)abstract
- We discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects.
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| 7. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Digitalization and International Online Sales : Antecedents of Purchase Intent
- 2020
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Ingår i: Journal of International Consumer Marketing. - : Informa UK Limited. - 0896-1530 .- 1528-7068. ; 32:4, s. 324-335
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Tidskriftsartikel (refereegranskat)abstract
- This paper seeks to contribute to the literature on consumers’ online purchasing behavior as an international phenomenon. Specifically, to address consumers’ Internet skills, website perceived ease of use, and website trust as antecedents of purchase intent. With a crossnational dataset of 788 consumers from different countries, five hypotheses are tested, and a model is suggested. The findings highlight that consumers’ Internet skills and website perceived ease of use positively impact purchase intent. Interestingly, trust in the website does not. To overcome the cases where consumers feel a lack of trust, this study highlights the need for website usability and adapting to consumers’ Internet skills. The findings also illustrate that online shopping is a global phenomenon, a finding that was made possible by analyzing a large international dataset. Future studies can benefit from an online international purchasing approach, which takes the internationality of consumers’ purchasing into account.
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| 8. |
- Lindh, Cecilia, 1974-, et al.
(författare)
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Digitalization in the global sales era : The analysis of a cross-national dataset
- 2018
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Konferensbidrag (refereegranskat)abstract
- Consumers shop increasingly on-line without thinking of national borders. This circumstancehighlights the need to increase the understanding of consumers’ cross-national purchasing and e-commerce. This study focuses on consumers’ online purchasing behaviour, studying consumers’ internet skills, website perceived ease of use and web-trust as antecedents of purchase intent. By analysing a cross-national data set of 788 consumers from different countries, the results show that consumers which make online-purchases are skilled internet- users. Moreover, the lack of trust that consumers may feel when making online-purchases, canbe lessened by a website’s perceived ease of use. The results have implications for future studiesabout e-commerce as an international phenomenon.
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| 9. |
- Lindstrand, Angelika, et al.
(författare)
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International and market-specific social capital effects on international opportunity exploitation in the internationalization process
- 2017
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Ingår i: Journal of world business (Print). - : ELSEVIER SCIENCE INC. - 1090-9516 .- 1878-5573. ; 52:5, s. 653-663
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Tidskriftsartikel (refereegranskat)abstract
- We develop theory stating that international and market-specific social capital are two distinct forms of social capital which both increase international opportunity exploitation. We also argue that market-specific social capital mediates international social capital. Our theoretical developments are based on internationalization process theory and social network theory. Using data on 239 internationalizing SMEs, our results confirm that the effect of international social capital on opportunity exploitation is only mediated via market-specific social capital. Hence, we identify an internationalization process for social capital development in international business opportunity exploitation. Our contribution adds in several ways to existing international business research.
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| 10. |
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