SwePub - sökning: WFRF:(Mertzanis Charilaos)

Numrering	Referens	Omslagsbild	Hitta
1.	Alharmoodi, Ahmed Abdulla, et al. (författare) Co-creation and critical factors for the development of an efficient public e-tourism system 2024 Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 174 Tidskriftsartikel (refereegranskat)abstract This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.

Alharmoodi, Ahmed Abdulla, et al. (författare)
Co-creation and critical factors for the development of an efficient public e-tourism system
2024
Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 174
Tidskriftsartikel (refereegranskat)abstract
- This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.

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