| 1. |
- Vimarlund, Vivian, 1951-, et al.
(författare)
-
Brokers as catalysts for the e-health market
- 2017
-
Ingår i: Intelligent Information Management. - : Scientific Research Publishing. - 2160-5912 .- 2160-5920. ; 9:5, s. 177-188
-
Tidskriftsartikel (refereegranskat)abstract
- In this study we use the experiences from the service industry and explore pre-requisites of the e-health market which will need to achieve to stimulate both sides of the market (vendors, healthcare organizations, government, institutions, corporations and services organizations) to interact with each other and develop demand driven services and social innovations. The results presented in this paper may be of interest for decision makers, industries (e.g. software or technology designers), small and medium enterprises (SME) and entrepreneurs with an interest in becoming a part of the e-health market, and for consumers (e.g. healthcare personnel and patients) that are willing to influence the market through their choices. The outcomes of the study shown that the role of virtual brokers is essential to the further development of a sustainable e-health market globally because its role as catalyst for interaction between the two-sides of the markets, its effects on the reduction of competitive constrains, its effects on the accessibility to broader network of actors and its effects on the support of public-private exchanges of knowledge and experience.
|
|
| 2. |
- Vimarlund, Vivian, et al.
(författare)
-
Business models and eHealth social innovations for social care services : Serving the two sides of the market
- 2021
-
Ingår i: Health Policy and Technology. - : Elsevier Science Ltd. - 2211-8837 .- 2211-8845. ; 10:4
-
Tidskriftsartikel (refereegranskat)abstract
- Purpose: : The aim of the study is to explore a business model that can serve the two sides of the eHealth market with special focus on social innovations for social care in which elderly care is one of the main areas Method: : Explorative case study, semi-structured interviews, focus groups and workshop. A case study methodology allowed us to study a contemporary issue of worldwide interest, to perform the study in a real-life setting, capture experiences and expectations from the two sides of the market, and to deliver outcomes that can lead to an in-depth understanding of the requisites business models for eHealth social innovations must approach. Results: : A business model that serves the two sides of the market must offer a structure that supports interaction and transaction between different actors. A major challenge to develop effective business models is related to the absence of intermediaries or brokers that reduce transaction costs and stimulate comparative advantage. Brokers are thus required to establish links and to support the flow of up-to-date information amongst actors. Conclusion: : The broker business models is expected to close the gap that today exists in the eHealth market for social innovations because absence of marker-makers that bring together buyers and sellers, facilitate transactions, create dialogue and stimulate the two sides of the market. The outputs of this study can contribute to change the business-line thinking in health and social care and to identify a work-model that stimulate the two sides of the market.
|
|
