| 1. |
- Bern, Sofia, et al.
(författare)
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Mobilitet och tillgänglighet – framtidens resande
- 2016
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Trafikverket har gett TRUM (Transportforskningsenheten vid Umeå Universitet) i uppdrag att utreda framtidens mobilitet innefattande frågor såsom privatpersoners attityder och normer till resande med bil och däribland självkörande bilar, betalningsvilja, syn på ägande inställning till individuellt resande gentemot kollektivt resande, samt intressenters förväntningar på ett framtida tillgängligt transportsystem. Därutöver önskar Trafikverket ökad förståelse kring arbetssätt och metoder för att möta teknikutveckling och framtida mobilitet. Syftet med föreliggande rapport är att svara på dessa frågeställningar utifrån litteraturstudier och intervjuer.Det huvudsakliga underlaget för rapporten är en genomgång av litteratur relaterad till transporter, mobilitet och historiska såväl som framtida trender. Fokus har varit på persontransporter kopplat till människors beteende, samt vad privatpersoner, framtidsspanare och företrädare för bil- och teknikbranschen tror kommer att hända med personresande i framtiden. Utöver litteraturstudien genomfördes sex intervjuer under januari och februari 2016. Intervjuerna gjordes med syfte att öka förståelsen för hur människor resonerar kring mobilitet och transporter i dagsläget och hur de tror att vi kommer att resa i framtiden. Utifrån litteraturgenomgången och intervjuerna kan konstateras att attityder till elbilar generellt sett är positiva. Hinder för ett bredare genombrott utgörs av uppfattade prisskillnader, räckviddsångest och uppfattad brist på laddinfrastruktur. Som drivkrafter kan nämnas ökat miljömedvetande och alltmer positiva attityder bland flera olika aktörer, till exempel teknikutvecklare. När det gäller självkörande bilar är attityderna mer varierande. Bland annat lyfts säkerhetsfaktorer, tillgänglighet och det faktum att flera bilmodeller redan idag utrustas med olika typer av autonomifunktioner. Enligt olika bedömningar kommer koncept såsom Mobility as a Service och liknande att leda till förändrade attityder och normer när det gäller både privat och kollektivt resande. Avslutningsvis lämnas förslag på hur dessa och andra förändringar kan följas och förstås utifrån ett planeringsperspektiv. Olika metoder och perspektiv är viktiga för att skapa en bild över framtida utveckling redan idag, framförallt kopplat till de miljöutmaningar samhället står inför.
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| 2. |
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| 4. |
- Eriksson, Louise, et al.
(författare)
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Expected car use reduction in response to structural travel demand management measures
- 2010
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Ingår i: Transportation Research Part F. - : Elsevier Ltd. - 1369-8478 .- 1873-5517. ; 13, s. 329-342
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Tidskriftsartikel (refereegranskat)abstract
- Selecting the appropriate travel demand management (TDM) measures aiming to reduce the environmental problems associated with private transportation demands a thorough understanding of the behavioral consequences of different measures. In this scenario based study, the expected car use reduction in response to one push measure (i.e. raised tax on fossil fuel), one pull measure (i.e. improved public transport), and a combination of the two measures were analyzed. The aim was to compare the expected car use reduction in response to the different TDM measures, the car use reduction strategies used to achieve this reduction, and factors important for the expected car use reduction (i.e. background factors, internal motivational factors (general intention and personal norm), and perceived personal impact of the measure). In a two step between-subject design, a sample of car users first answered a pre-questionnaire and subsequently three groups of car users (N = 274) each evaluated one of the TDM measures. Results demonstrated that the combined measure led to larger expected car use reduction compared to the measures evaluated individually and the reduction was mainly expected to be made by means of trip chaining and changing travel mode. Moreover, internal motivational factors, such as personal norm or general intention, and the perceived impact of the measure, were found to be important for the expected car use reduction in response to the TDM measures.
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| 5. |
- Eriksson, Louise, 1973-, et al.
(författare)
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Interrupting habitual car use : The importance of car habit strength and moral motivation for personal car use reduction
- 2008
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Ingår i: Transportation Research Part F. - : Elsevier. - 1369-8478 .- 1873-5517. ; 11:1, s. 10-23
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Tidskriftsartikel (refereegranskat)abstract
- In this study, habitual car use was interrupted by means of an intervention attempting to induce a deliberate consideration to reduce personal car use and forming implementation intentions for the planned changes in travel behavior. The importance of car habit strength and of moral motivation for reducing car use was analyzed. The study was conducted as a field experiment where 71 car users were recruited to either an experimental group or a control group. All participants reported car habit strength and moral motivation to reduce car use (i.e. personal norm) by means of a questionnaire, and recorded car use by means of weekly car diaries pre- and post-intervention. Results demonstrate that the intervention did make the choice of travel mode more deliberate since the association between car use and car habit strength were weakened while the relation between car use and personal norm were strengthened after compared to before the intervention. Moreover, as a result of the intervention car users with a strong car habit and a strong personal norm were found to be more likely to reduce car use as compared to those with a weak car habit and a weak personal norm. Hence, a reduction in car use may be facilitated by interrupting habitual car use, specifically if the car user has a strong car habit and a strong moral motivation to reduce personal car use.
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| 6. |
- Eriksson, Louise, 1973-, et al.
(författare)
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Recreation in different forest settings : a scene preference study
- 2012
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Ingår i: Forests. - : MDPI AG. - 1999-4907. ; 3:4, s. 923-943
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Tidskriftsartikel (refereegranskat)abstract
- Recreation activity preferences in forest settings were explored in a scene preference study. The importance of type of human intervention and the level of biodiversity for preference and intention to engage in recreation activities were examined in a sample of forestry and social science students in Sweden. Results showed that forestry students displayed an almost equally strong preference for natural-looking scenes as for scenes with traces of recreation (e.g., paths), whereas social science students preferred recreational scenes the most. Least preferred were scenes with traces of forest management. Different forest settings were furthermore preferred for different recreation activities. Recreational settings were favored for walking and going on outings, and natural-looking settings were more appreciated for picking berries or mushrooms. Respondents displayed a stronger intention to study plants and animals in high biodiversity settings and the intention to exercise was stronger in low biodiversity settings. Implications for future land use planning and forest management are discussed.
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| 7. |
- Jansson, Johan, 1973-, et al.
(författare)
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Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors
- 2009
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Ingår i: Journal of Euromarketing. - : Routledge / Taylor & Francis. - 1049-6483 .- 1528-6967. ; 18:4, s. 245-267
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Tidskriftsartikel (refereegranskat)abstract
- This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.
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| 8. |
- Jansson, Johan, 1973-, et al.
(författare)
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Encouraging consumer curtailment behaviour and eco-innovation adoption : detailing the marketing challenge
- 2011. - 1
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Ingår i: Readings and cases in sustainable marketing. - Melbourne : Tilde University Press. - 9780734610850 ; , s. 257-272
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Bokkapitel (refereegranskat)abstract
- Chapter 7: Much research on consumer environmentally significant behaviours has focused on behaviours that reduce environmental harm, such as saving energy and water. Although determinants of curtailment behaviours are important to understand, for environmental reasons it is also vital to understand the factors that drive or hinder consumers to adopt innovations that are less harmful for the environment, i.e. eco-innovations. In this chapter we discuss two types of consumer behaviours as part of the solution to environmental sustainability issues and detail the marketing challenge in encouraging consumers to adopt such behaviours. We arrive at the marketing challenge matrix where determinants of adoption and non-adoption of curtailment behaviours and eco-innovations is illustrated. The matrix proposes different ways to encourage wider adoption of these behaviours. Since drivers are both similar and different for curtailment behaviours and eco-innovation adoption, but the overall goal is similar, an understanding of these factors and how to handle them in marketing efforts will contribute in the ongoing attempts at achieving environmental sustainability.
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| 9. |
- Jansson, Johan, 1973-, et al.
(författare)
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Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes
- 2015
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Ingår i: EMAC 2015. - : EMAC. - 9789082383300 ; , s. 75-75
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Konferensbidrag (refereegranskat)abstract
- Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.
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| 10. |
- Jansson, Johan, 1973-, et al.
(författare)
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Examining drivers of sustainable consumption : the influence of norms and opinion leadership on electric vehicle adoption in Sweden
- 2017
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Ingår i: Journal of Cleaner Production. - : Elsevier BV. - 0959-6526 .- 1879-1786. ; 154, s. 176-187
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Tidskriftsartikel (refereegranskat)abstract
- Transportation accounts for a large and growing part of carbon dioxide emissions. With an increasing vehicle fleet worldwide private car use is becoming an acute problem in need of urgent attention and action. Policy interference and cleaner cars are not enough; alternative fuel vehicles such as electric vehicles need to be adopted by consumers as well. Previous research on pro-environmental consumer behavior and sustainable consumption has proven the importance of norms and pro-environmental attitudes. However, little research has focused on understanding interpersonal influence found influential in consumer behavior research relating to innovation adoption. Consumer opinion leading and opinion seeking are two such interpersonal influence attitudinal constructs that have not been empirically analyzed in relation to sustainable consumption and alternative fuel vehicles. The main aim of this study is thus to analyze the influence of a set of attitudinal constructs on electric and flexfuel vehicle adoption: personal norms, social norms, ecological attitudes, opinion leading, and opinion seeking. Data from a questionnaire survey on three groups of electric vehicle adopters and non-adopters is used (N=1,192). The results confirm the importance of personal norms, opinion leading and opinion seeking in the three groups also when controlling for socio-demographic factors. The main contribution of this study is that it shows the importance of both interpersonal influence and attitudinal factors as drivers for eco-innovation adoption. The study also contributes in showing that electric vehicle and flexfuel vehicle adopters differ in relation to non-adopters on several factors.
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