| 1. |
- Frankelius, Per, 1966-, et al.
(författare)
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Green Service Innovation : The role of resource integration and service provision
- 2014
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Ingår i: Proceedings of the 2014 AMA SERVSIG International Service Research Conference. - 9789609874090
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Purpose: The importance of green services is increasing. The purpose of the research project is to develop a better understanding of the concept “green services” and its relationship to “service innovation”. The research questions are: What factors can define the green services concept? What are the distinctive characteristics of different types of green services? Methodology: A multiple case study approach is used. The cases represent companies having introduced green service innovations. Based on interviews with the innovators and customers different categories of green services are indentified and described. The empirical findings are then analyzed in the light of a literature review. Findings: By combining empirical observations and theory the authors develop a framework for green service innovations. This framework describes how innovation can be attained through emphasizing changes in resource integration (reuse waste, reduce impact on nature and improve nature) and service provision (direct service or indirect service). In this frame six categories of green services are defined: redistribution of resources, changing customer behavior, improving conditions for nature, upcycling, replacement of technology and products to improve nature.Originality/value: The majority of existing research on green service has had focus on the service companies and the change of technology in providing services. The authors here rather emphasize the customer roles, and stresses that these roles need to change to fulfill green service innovation. Moreover, the perspective here is that green services have the ability to not only mitigate negative impact on the environment but also increase the quality of nature. The term “greenovation” is proposed to emphase this.
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| 2. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Closing the green gap : understanding why green consumers choose brown products
- 2014
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Ingår i: NRWC 2014 The 4th Nordic Retail and Whole Sale Conference, November 5th to 6th of November, 2014. - : Nordic Retail and Wholesale Association. ; , s. 1-4
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.
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| 3. |
- Backlund, Sandra, 1986-, et al.
(författare)
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Energy efficiency potentials and energy management practices in Swedish firms
- 2012
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- In order to improve energy efficiency and reach the EU:s 20-20-20 primary energy saving target, focus has mainly been on diffusion of technology. Previous studies have illustrated large untapped energy saving potentials from implementing energy management practices in firms. Energy management practices have large effects on energy utilization and also a short pay-back time. According to these studies, energy management practices also effect investment decisions and the outcome of investments in energy efficient technologies. This paper investigates to what extent energy management practices influence firms estimation of energy efficiency potentials. Further it investigates two Swedish policy programs that promote industrial energy management practices: The Programme For improving Energy efficiency in energy-intensive industry (PFE) and the energy audit program and whether these have increased energy management practices in Swedish firms. A multiple case study has been conducted in order to investigate energy practices in firms in different industrial sectors. Employment of energy management varies between firms. The firms estimate equal energy efficiency potentials from implementation of energy efficient technology as for energy management practices. In total the firms estimate energy efficiency potentials of 12 %. The study shows that firms that have participated in the programs work more actively with energy management. This can be illustrated by the fact that 75 % of the firms that have not participated in any of the programs lack a person responsible for energy management and 50 % also lack a long term energy strategy. For firms that have participated in the programs the corresponding figures are 30 % and 33 %. The results indicate an untapped potential of energy efficiency measures that could be reached through increased energy management in Swedish industries.
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| 4. |
- Ekström, Karin M., et al.
(författare)
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Consumer Behavior : classical and contemporary perspectives
- 2017. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today’s society since consumption has become an increasingly important part of people’s lives.This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers’ different living conditions and the situations they encounter will give companies and other organizations a better chance to reach out to consumers and meet their needs.Consumer Behavior is also available in Swedish, published by Studentlitteratur.
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| 5. |
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| 6. |
- Fallberg, Anna, 1980-
(författare)
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Chemical Vapour Deposition of Undoped and Oxygen Doped Copper (I) Nitride
- 2010
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In science and technology there is a steadily increased demand of new materials and new materials production processes since they create new application areas as well as improved production technology and economy. This thesis includes development and studies of a chemical vapour deposition (CVD) process for growth of thin films of the metastable material copper nitride, Cu3N, which is a semiconductor and decomposes at around 300 oC. The combination of these properties opens for a variety of applications ranging from solar cells to sensor and information technology. The CVD process developed is based on a metal-organic compound copper hexafluoroacetylacetonate, Cu(hfac)2 , ammonia and water and was working at about 300 oC and 5 Torr. It was found that a small amount of water in the vapour increased the growth rate considerably and that the phase content, film texture, chemical composition and morphology were strongly dependent on the deposition conditions. In-situ oxygen doping during the CVD of Cu3N to an amount of 9 atomic % could also be accomplished by increasing the water concentration in the vapour. Oxygen doping increases the band gap of the material as well as the electrical resistivity and changes the stability. The crystal structure of Cu3N is very open and contains several sites which can be used for doping. Different spectroscopic techniques like X-ray photoelectron spectroscopy, Raman spectroscopy and near edge X-ray absorption fine structure spectroscopy were used to identify the oxygen doping site(s) in Cu3N. Besides the properties, the oxygen doping also affected the morphology and texture of the films. By combining thin layers of different materials several properties can be optimized at the same time. It has been demonstrated in this thesis that multilayers, composed of alternating Cu3N and Cu2O layers, i.e. a metastable and a stable material, could be grown by CVD technique. However, the stacking sequence affected the texture, morphology and chemical composition. The interfaces between the different layers were sharp and no signs of decomposition of the initially deposited metastable Cu3N layer could be detected.
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| 7. |
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| 8. |
- Flaig, Alexander, 1990-
(författare)
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Market-Shaping as Meta-Strategy : A Strategy of Strategies
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. This alternative view has led to the emergence of market-shaping strategies, which refer to a focal company’s deliberate efforts to alter market characteristics, such as price levels or nonmarket elements, such as regulations, in its favor. Most descriptions of market-shaping strategies suggest that they influence both the market and nonmarket environments synergistically, and thus resemble the concept of an integrated strategy. However, given the systemic nature of markets, a company shaping a market may need to combine intended actions aimed at realizing the focal company’s market-shaping vision and emergent actions as response to emerging system dynamics. This implies that a market-shaping strategy may be constituted by different strategies with different but synergistic goals unified by the overarching goal of realizing the focal company’s market-shaping goal. In other words, a market-shaping strategy may be a strategy of strategies – a meta-strategy. Moreover, previous research has indicated the significant potential of market-shaping strategies to improve the financial performance of companies as well as the overall market performance by increasing market size, market growth and value creation. However, despite this potential, the notion of market-shaping strategies has remained conceptually and empirically underdeveloped. This dissertation seeks to improve our understanding of market-shaping strategies by analyzing the constituent dimensions of market-shaping strategies and by presenting new empirical insights into how such strategies are employed. Hereby, two papers synthesize extant literature on market-shaping to analyze and conceptualize the underlying process of market-shaping strategies as well as a typology of distinct market-shaping strategies. The other two papers provide new empirical evidence concerning the employment of market-shaping strategies by investigating the influence of market-shaping roles and capabilities on the market-shaping efforts of a focal company. Drawing on the findings in the appended papers, this dissertation examines market-shaping strategies from the perspective of a market, nonmarket, integrated, and meta-strategy to reduce the concept’s theoretical and conceptual ambiguity and enhance our conceptual and empirical knowledge of how market-shaping strategies are construed and employed. This dissertation proposes market-shaping to be a meta-strategy of different integrated strategies focused on shaping both the market and nonmarket environment, while mitigating system dynamics and pursuing the overarching goal of shaping a market. This meta-strategic perspective provides a more nuanced and structured approach to understanding market-shaping strategies, reducing ambiguity, and emphasizing the interrelations between different environments and strategies. Through this structured approach, the interrelations between the different environments and strategies are emphasized, rendering dynamics and synergies between the two more comprehensible and highlighting the necessity for systemic strategies. Thereby, this dissertation contributes to the literature on market shaping by providing a more detailed understanding of the nature and dimensions of market-shaping strategies, and how such strategies are employed by companies in practice. Through this effort, several theoretical and managerial implications are proposed as well as policy implications suggested that indicate a potential dark side of market-shaping strategies.
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| 9. |
- Flaig, Alexander, 1990-, et al.
(författare)
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Market-shaping phases : a qualitative meta-analysis and conceptual framework
- 2021
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Ingår i: AMS Review. - : Springer. - 1869-814X .- 1869-8182. ; 11, s. 354-374
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Tidskriftsartikel (refereegranskat)abstract
- This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.
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| 10. |
- Flaig, Alexander, 1990-, et al.
(författare)
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Market-shaping strategies : A conceptual framework for generating market outcomes
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 254-266
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Tidskriftsartikel (refereegranskat)abstract
- We identify four market-shaping strategies and their related activities that enable a focal market actor to work towards specific market outcomes. The conceptual framework provides firms with a tool for choosing specific market-shaping strategies depending on their market-shaping intention (offensive/defensive) and perception of a market's stability (stable/unstable). Accordingly, and in line with market-shaping literature, the four market-shaping strategies enable a firm to widen, reduce, maintain, or disrupt a market. Whereas previous market-strategy conceptualizations emphasized firm-level outcomes, the four identified market-shaping strategies focus on market outcomes and encompass a more comprehensive understanding of the impact of a firm's strategic actions on a market. Thereby, this study offers new perspectives on the implementation of market strategies in the context of markets as complex adaptive systems. By exemplifying the four market-shaping strategies using four industry cases, we illustrate how market-shaping strategies can appear in practice and demonstrate how firms can strategically leverage and steer market processes to their advantage.
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